Tequila Tromba

Jul 13, 2023

The Spirits Business 13 July 2023 By Georgie Collins Tequila producer Tromba has embarked upon a rewilding initiative to preserve and regenerate indigenous agave species, and protect Jalisco’s diverse habitat. Bartenders from around the world were invited to plant 1,000 seedlings of endangered agaves Tequila Tromba noted that the rise in the spirit’s consumption has had an environmental impact due to the expanding cultivation of Blue agave. The brand therefore intends to balance its increasing popularity and its subsequent impact on the ecosystem with the launch of the initiative, in which it plans to save endangered agave species and promote biodiversity. “We recognise that the growth of Tequila has had some environmental impacts. This is a way for us to give back as well as recognise the importance of agave not only as a vital resource for our Tequila, but also as a symbol of Mexican culture and tradition,” said Eric Brass, CEO of Tequila Tromba. “Through our Agave Rewilding Initiative, we are committed to giving back to the environment and ensuring the sustainability of agave and the land of Jalisco for future generations.” In addition to Blue agave, Tromba said many of the other species of indigenous agave, native to Jalisco for thousands of years, are now becoming endangered, and there has been a decline in biodiversity due to pollinator disruption and deforestation as Blue agave cultivation expands. To combat this decline and support the natural environment of Jalisco, Tequila Tromba recently used the funds it has raised over the last few years to purchase and preserve a 28-hectare plot of land on which more than 6,000 endangered agave seedlings were planted. The land lies in Zapotitlán de Vadillo, located between the active Colima Volcano and the Manantlan Mountain Range in Jalisco. To further raise awareness of the initiative, Tequila Tromba invited dozens of bartenders from around the world on its planting journey, so they could take part in this environmental regeneration. In June, the bartenders, along with a team of biologists, botanists, agricultural scientists, and zoologists, planted an additional 1,000 seedlings of endangered agaves, none of which will be harvested. Instead, they will be left to flower and spread seeds of a diverse agave population across the region.