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Tennis Channel

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About Tennis Channel

Tennis Channel is a sports-oriented digital cable and satellite television network. It devolves to events and other programming related to the game of tennis, along with other racquet sports such as badminton, pickleball, and racquetball. It was founded in 2003 and is based in Santa Monica, California.

Headquarters Location

3003 Exposition Blvd

Santa Monica, California, 90404,

United States

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Latest Tennis Channel News

Tennis Channel to broadcast Major League Pickleball Tournament matches

Jan 19, 2023

William 6 mins ago The tennis chain adopts pickleball. Major League Pickleball announced Thursday that the cable channel will air the semifinals and finals of the league’s premier tier tournament in Mesa, Ariz., and make all tournament games available for streaming. The partnership marks a deepening of the relationship between professional pickleball and the television network. investment related news Pickleball has grown in popularity, with more than 36 million Americans playing the sport last year. Now the tennis channel is poised to capitalize on this push. “We’ve gone from a pickleball event in 2021, we’ve had a pretty full year of coverage in 2022 and that’s going to increase dramatically in 2023,” Tennis Channel CEO Ken Solomon told CNBC. “We have big plans.” Solomon said the network is uniquely positioned to air pickleball after its 20 years of airing tennis. “We have all the infrastructure in place and all the human capital and the people who are creating the narrative to the engineers,” he said. Solomon said the network can switch to pickleball “literally at the flick of a switch.” And, he said, the sport is “hot as hell”. The longtime Tennis Channel executive said pickleball has already had a very natural overlap with existing tennis sponsors. He is not afraid that pickleball cannibalizes the sport that has been his daily bread. Brian Levine, acting CEO of Major League Pickleball, agrees that the two sports can be mutually beneficial. “I think there’s this misperception that there’s a competition between tennis and pickleball,” Levine told CNBC. “I think it’s actually a supplement.” The vast majority of MLP professionals come from a tennis background. Many current and former tennis players have invested in professional pickleball, including Naomi Osaka, James Blake, Kim Clijsters, Sam Querrey, Nick Kyrgios and Lindsay Davenport. For Tennis Channel audiences, Levine believes pickleball’s fast-paced action will help attract new fans to the sport. He noted that in professional MLP matches, the ball is in action about 40% of the time, compared to 16% in professional tennis matches. The Tennis Channel, created in 2003 and owned by Sinclair Broadcasting Group entered into its first agreement with the Professional Pickleball Association in 2021 to broadcast various events and tournaments. The network has since aired a special pickleball celebrity show in Dallas featuring sports legends like Tony Romo, Jordan Spieth and John Isner, as well as the first-ever MLP draft in Las Vegas, where the league revealed the lineups. teams. Solomon said pickleball has already gotten good marks for his network. “What we’ve seen consistently is real attention, real pickleball go-to TV. It’s been very, very well rated,” he said. The network has pushed streaming and made its product available internationally, with a subscription service called Tennis Channel International launching in 2020. Adding pickleball matches to its streaming offerings means bolstering content at a time when television linear stagnates, at best. MLP said it has not finalized broadcast deals beyond the Mesa, Arizona tournament, but is actively in discussion. Solomon wouldn’t comment on his network’s future plans with MLP, but said, “We strongly believe that having dedicated destinations is a virtue. We’ve proven it.” Also on Thursday, the professional pickleball circuit announced the league’s final two teams and their respective ownership groups for the 2023 season, which begins Jan. 26: The St. Louis Shock will be led by businessman Richard Chaifetz , with his son, Ross Chaifetz, head of team operations; and the Orlando Squeeze in Florida will be run by Ryan DeVos, whose family has more than 30 years of experience owning the NBA’s Orlando Magic. NFL free agent Odell Beckham Jr. will join the Washington, DC team ownership group, the league has announced. cnbc Business Not all news on the site expresses the point of view of the site, but we transmit this news automatically and translate it through programmatic technology on the site and not from a human editor. William 6 mins ago

Tennis Channel Frequently Asked Questions (FAQ)

  • When was Tennis Channel founded?

    Tennis Channel was founded in 2003.

  • Where is Tennis Channel's headquarters?

    Tennis Channel's headquarters is located at 3003 Exposition Blvd, Santa Monica.

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