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Founded Year



Angel | Alive

Total Raised


About air up

air up operates as a refillable drinking system adding flavor to water through scent alone. The company develops pods to transform still or sparkling water into the taste of cola, peach, and more. It was formerly known as Joyce. air up was founded in 2018 and is based in Munich, Germany.

Headquarters Location

Friedenstrasse 22a

Munich, 81671,


+49 (0) 89/18 94 71 61



Research containing air up

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned air up in 1 CB Insights research brief, most recently on Nov 28, 2022.

Expert Collections containing air up

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

air up is included in 1 Expert Collection, including Food & Beverage .


Food & Beverage

3,609 items

Startups in the food & beverage space, including alternative proteins, vertically-farmed produce, functional beverages and more.

Latest air up News

air up Frequently Asked Questions (FAQ)

  • When was air up founded?

    air up was founded in 2018.

  • Where is air up's headquarters?

    air up's headquarters is located at Friedenstrasse 22a, Munich.

  • What is air up's latest funding round?

    air up's latest funding round is Angel.

  • How much did air up raise?

    air up raised a total of $71.21M.

  • Who are the investors of air up?

    Investors of air up include Ashton Kutcher, Mila Kunis, Oyster Bay,, PepsiCo and 10 more.



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