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Acquired | Acquired

Total Raised






About TellApart

TellApart is creating a predictive customer analytics platform that will massively enhance the management and use of ecommerce data. The TellApart Customer Data Platform applies predictive analytics and machine learning techniques to the massive amounts of rich online shopping data, offline CRM data, and other behavioral information to which retailers have access.

Headquarters Location

257 Myrtle Road

Burlingame, California, 94010,

United States


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Expert Collections containing TellApart

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

TellApart is included in 1 Expert Collection, including Artificial Intelligence.


Artificial Intelligence

10,459 items

This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.

Latest TellApart News

Abnormal Security – A Platform to Secure the Cloud Email

Mar 11, 2023

Mar 11, 2023—6 min read Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Abnormal Security. Compromised business email has become one of the top cybersecurity threats in this digital age. The battleground for cybersecurity has now shifted and is driven by cloud, remote work, and digital transformation. According to the FBI, companies have suffered an estimated loss of $43 billion worldwide since June 2016 due to email attacks. With such a huge figure of loss, enterprises are considering partnering with cybersecurity companies that can shield them from email attacks. Abnormal Security is one such email security company established to protect enterprises from targeted email attacks. Let’s uncover its journey so far including some important aspects like startup story, founders, funding, achievements, future plans, etc. Abnormal Security – Company Highlights Abnormal Security - About Set up in 2018, Abnormal Security uses an AI-based cloud-native email security platform that relies on behavioral data science to prevent socially engineered and other types of email attacks that can potentially evade secure email gateways of organizations. The identity of company employees and external senders is mirrored by Abnormal Behavior Technology (ABX). The company is backed by Greylock Partners, a Silicon Valley-based venture capital firm. It protects over 5% of the Fortune 1000, including Urban Outfitters, Royal Caribbean, Xerox, and Groupon. Abnormal Security - Founder and Team Evan Reiser and Sanjay Jeyakumar are the founders of the company. Evan Reiser CEO and co-founder of Abnormal Security, Evan Reiser graduated from Rensselaer Polytechnic Institute with a degree in BS, Computer Systems, and Computer Science. Recently, he led product and machine learning teams at Twitter after co-founding Bloomspot and AdStack. Sanjay Jeyakumar CTO, Head of R&D, and co-founder of Abnormal Security, Sanjay Jeyakumar, graduated from Stanford University with a degree in MS, Computer Science. He previously was a founding engineer at TellApart and lead engineer at Google . Evan Reiser, Sanjay Jeyakumar - Founders, Abnormal Security Abnormal Security - Startup Story Abnormal Security’s founders knew that addressing the cybersecurity threat landscape was never going to be easy. So, they undertook an unconventional approach to the traditional cybersecurity models and came up with Abnormal Security by using their experience in behavioral modeling from the AdTech industry. The main idea behind setting up Abnormal security was to transform the traditional security system. It reimagined how cloud email can be secured against sophisticated attacks. Abnormal Security - Mission and Vision Abnormal Security’s mission is to protect customers from all types of email attacks. It’s working on helping it's VARS sell and earn more on each scale, with the integration of premium quality and high-margin solutions with its services. Abnormal Security - Business Model The cloud-native architecture of Abnormal Security operates via one-click, API-based G Suite and Office 365 integration without disrupting the email flow of enterprises. The understanding of an enterprise is established by clearly analyzing its employees and supply chain. Abnormal Security - API-based G Suite and Office 365 integration The platform employs a data science approach and behavioral AL to provide resources for detecting, protecting, and responding to emails . It consolidates data across multiple channels into one platform for in-depth analysis and provides multi-tenant and cross-platform protection. Moreover, Abnormal Security’s platform co-exists with existing cybersecurity tools without interference, allowing enterprises to leverage the available information through the search Microsoft APIs. Abnormal Security - Products and Services The company offers cloud email security through multiple products and these are Inbound Email Security, Email Account Takeover Protection, Abuse mailbox Automation, Email Productivity, and Security Posture Management. Furthermore, organizations can eliminate the broadest spectrum of threats via Abnormal Security's services – Credential Phishing, Business Email Compromise, Invoice and Payment Fraud, Supply Chain Compromise, Malware and Ransomware, and Spam and Graymail, Cloud Account Takeover. Abnormal Security - Growth The subscription revenue growth in 2021 was reported to be 4x with a 98% customer retention rate. Since the company’s annual revenue is to be estimated at $127.5 million per year ($259,080 per employee) in 2022, Abnormal Security’s current valuation stands at $4 billion. Moreover, its employee count increased by 151% last year. Abnormal Security - Awards and Achievements Within almost 4 years of its inception, Abnormal Security has made a unique place in the cybersecurity industry by earning prestigious awards. Top startups for the enterprise by CNBC 2022 Excellence Awards 2022 by search Microsoft Intelligent Security Association Forbes 2022 America’s Best Startup EmployersEnterprise Tech 30 Best-of Email security by Expert Insights Women to Watch (Nicole Jiang – Director of Product & Design) by Women in IT Security Inc. Best Workplaces 2022 How Integrated Cloud Email Security (ICES) Works? Abnormal Security - Competitors Abnormal Security - Future Plans Abnormal Security plans to invest its funding to enhance its machine-learning artificial intelligence capabilities and target the market across the world for email security. Moreover, the company will invest in its AI-based automation capabilities, including Abuse Mailbox automation and personalized user experience. It plans to expand the company’s footprints into existing and new ones and also make it public in the coming years. FAQs Abnormal Security was founded in 2018 by Evan Reiser and Sanjay Jeyakumar. What is the mission of Abnormal Security? Abnormal Security’s mission is to protect customers from all types of email attacks. What funding has Abnormal Security received to date? Abnormal Security has been able to raise a total of $285 million. Some of its main investors are Insight Venture Partners, Greylock, and Menlo Ventures. Must have tools for startups - Recommended by StartupTalky Convert Visitors into Leads- SeizeLead

TellApart Frequently Asked Questions (FAQ)

  • When was TellApart founded?

    TellApart was founded in 2009.

  • Where is TellApart's headquarters?

    TellApart's headquarters is located at 257 Myrtle Road, Burlingame.

  • What is TellApart's latest funding round?

    TellApart's latest funding round is Acquired.

  • How much did TellApart raise?

    TellApart raised a total of $17.75M.

  • Who are the investors of TellApart?

    Investors of TellApart include Twitter, Greylock Partners, Harrison Metal, Bain Capital Ventures, Reid Hoffman and 5 more.

  • Who are TellApart's competitors?

    Competitors of TellApart include NextRoll and 4 more.

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Klaviyo is a unified customer platform that gives online brands direct ownership of their consumer data and interactions, empowering them to turn transactions with customers into long-term relationships at scale. With Klaviyo, brands can combine customer data with more than 220 native integrations to automate personalized email and SMS communications that make customers feel seen. Clients, such as mom-and-pop shops and established companies, leverage Klaviyo to acquire, engage, and retain customers and grow on their own terms. Klaviyo was founded in 2012 and is based in Boston, Massachusetts.

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ReTargeter is a full-service display advertising solution specializing in retargeting and audience targeting. The company's solutions can help users optimize marketing spend by serving targeted display ads to the right people at the right time. Logo is an advertising technology company that aims to simplify digital advertising through the use of unstructured data. The company's In.finity Programmatic Marketing Platform enables marketers to use unstructured data to extract value from real-time bidding (RTB) advertising exchanges. With In.finity, advertisers can target, bid, optimize, and report at the data element level.

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Omnisend is an eCommerce marketing automation platform built for eCommerce businesses.

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