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Acquired | Acquired

Total Raised




About Tatcha

Tatcha is a global luxury beauty and lifestyle company, offering a line of heritage beauty products based on the beauty rituals of Japan.

Headquarters Location

1517 North Point Street Suite 553

San Francisco, California, 94123,

United States


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Research containing Tatcha

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CB Insights Intelligence Analysts have mentioned Tatcha in 1 CB Insights research brief, most recently on Jul 1, 2020.

Expert Collections containing Tatcha

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Tatcha is included in 2 Expert Collections, including Direct-To-Consumer Brands (Non-Food).


Direct-To-Consumer Brands (Non-Food)

1,192 items

Startups selling their own branded products directly to consumers through owned e-commerce channels, rather than relying on department stores or big online marketplaces.


Beauty & Personal Care

2,166 items

Startups in the beauty & personal care space, including cosmetics brands, shaving startups, on-demand beauty services, salon management platforms, and more.

Latest Tatcha News

Living Proof brings personalized beauty quiz to the metaverse

Mar 15, 2023

Published March 15, 2023 This audio is auto-generated. Please let us know if you have feedback . Dive Brief: Hair care brand Living Proof is the latest company to join the metaverse and debut a virtual store . Through e-commerce platform ByondXR, the interactive showroom features four unique rooms. Rooms in the virtual store take shoppers through product testimonials, an AI-powered quiz for a customizable hair care routine, a virtual Living Proof salon and a room dedicated to the brand's sustainability efforts. As customers navigate through the virtual space they have chances to win free samples of Living Proof products upon finding 3D Fortifying Tech easter eggs. Dive Insight: In the Living Proof metaverse space, customers can participate in an AI-generated quiz about their hair routine and submit a selfie to detect hair type, volume, curl shape and color, powered by digital beauty experience creator Revieve. Upon an assessment, the program will recommend a routine of Living Proof products to achieve the desired results. "Living Proof has always used cutting edge technology to solve real world hair problems," Living Proof CEO Zach Rieken said in a press release. "This new digital experience is the perfect vehicle to further immerse Living Proof's community in our brand and to learn more about how our innovations are continuing to push the boundaries of hair care." Personalized beauty is a newer trend in the retail space, but there are several other startups pursuing the strategy as well. Another beauty company known for its quiz-based selling strategy is hair and skin care brand Function of Beauty. This activation by Living Proof builds on the current interest in extended reality, a recent innovation in retail tech and a trend followed by many. Experimenting with the metaverse and virtual stores has gained widespread popularity, with the latest to do so being Alo Yoga , Saxx , Tatcha and others. Sustainability is also at the forefront of Living Proof’s activation. The last room in the virtual space teaches users how to recycle their hair care products through the brand’s partnership with TerraCycle .

Tatcha Frequently Asked Questions (FAQ)

  • Where is Tatcha's headquarters?

    Tatcha's headquarters is located at 1517 North Point Street, San Francisco.

  • What is Tatcha's latest funding round?

    Tatcha's latest funding round is Acquired.

  • How much did Tatcha raise?

    Tatcha raised a total of $21.27M.

  • Who are the investors of Tatcha?

    Investors of Tatcha include Unilever and Castanea Partners.

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