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INTERNET | Internet Software & Services
tastebook.com

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Founded Year

2007

Stage

Corporate Minority | Alive

About TasteBook

The company started with a very simple idea-to remix the cookbook. As a group of food-loving, culinary junkies who aspire to become great cooks someday, the company set out to create the perfect cookbook:nn * A personal cookbook that reflects individual tastes, cultures, and culinary aspirations.n * A fresh cookbook that's never frozen. You can add more recipes whenever users want.n * A collaborative cookbook that's made with a little help from their friends. The company knew the company had something, except for one small detail-where would the recipes come from Sure, the company all have a funky folder in the company's kitchen with the company's tried-and-true recipes. But how would the company turn those recipes into cookbooks and how would the company get the company's online faves from the computer screen to the printed pagennThe answer was easy: Partner with top chefs, cookbook authors, and some of recipe web sites, including Epicurious, Allrecipes, Food Network, MyRecipes, Better Recipes, Food & Wine, and Better Homes and Gardens. TasteBook now features more than 100,000 tested recipes from professional chefs and home cooks alike, and magazines such as Gourmet, Bon Appetit, Cooking Light, Oxmoor House, Sunset, Southern Living, and Coastal Living. And then the company took it one step further. Why not pair up with cookbook authors, editors, and bloggers, call them Guest TasteMakers, and have them create TasteBooks anyone can order or remix themselves Oh, and yes, the company definitely wanted to be able to add recipes from that funky folder. Now that's tasty. Introducing TasteBook - a way to collect, organize, and share their favorite recipes so users can create stunning personal cookbooks. Like most recipes users try a time, the TasteBook experience probably needs a few tweaks. So send us food for thought; the company love feedback, comments, stories, and questions. We're cooking this up for users. Hope users like it.

TasteBook Headquarter Location

2240 Sixth Street

Berkeley, California, 94710,

United States

Latest TasteBook News

TasteBook Launches With Lots Of Help From Condé Nast

Sep 14, 2014

Posted Trusted Opinion Takes $1.3 Million Series A New startup TasteBook launches on Wednesday morning, with a lot of help from Condé Nast: an investment from their Internet unit (CondéNet) as well as a partnership with Epicurious , a Condé Nast property. TasteBook is a service that lets users take their favorite recipes from partner sites (starting with Epicurious) and create printed cookbooks that are delivered to them and/or friends. Users can add their own recipes as well, and customize the book with their name and other information. Blurb , which was recently in the news, is somewhat similar but does not focus on recipes. A book with 100 recipes costs $35. TasteBook is based in Berkeley, California. It was founded in February 2007 by Kamran Mohsenin, the co-founder of Ofoto (now the Kodak Gallery), and Greg Schroeder, formerly the chief technical architect of Ofoto. The size of the Condé Nast investment is not being disclosed. A year ago they acquired Reddit ; however, to date they have not been known for making non-acquisition investments in startups. 0

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