
Tamara
Founded Year
2020Stage
Mezzanine | AliveTotal Raised
$366.8MAbout Tamara
Tamara offers a buy now, pay later (BNPL) platform. It provides its services to both online and in-store payment for purchases. It also allows customers to split the expenses amount and can customize the payment cycle. It primarily serves the ecommerce industry. The company was founded in 2020 and is based in Riyadh, Saudi Arabia.
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Tamara's Products & Differentiators
Split in Installments
Ability to split into multiple installments depending on category of retail and ticket size
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Research containing Tamara
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Tamara in 6 CB Insights research briefs, most recently on May 10, 2022.

May 10, 2022
130+ startups driving the Middle East’s fintech boomExpert Collections containing Tamara
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Tamara is included in 5 Expert Collections, including E-Commerce.
E-Commerce
10,766 items
Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).
Store tech (In-store retail tech)
1,582 items
Companies that make tech solutions to enable brick-and-mortar retail store operations.
Digital Lending
2,368 items
This collection contains companies that provide alternative means for obtaining a loan for personal or business use and companies that provide software to lenders for the application, underwriting, funding or loan collection process.
Payments
2,780 items
Companies in this collection provide technology that enables consumers and businesses to pay, collect, automate, and settle transfers of currency, both online and at the physical point-of-sale.
Fintech
12,502 items
Excludes US-based companies
Tamara Patents
Tamara has filed 4 patents.
The 3 most popular patent topics include:
- dresses
- lingerie
- sports clothing

Application Date | Grant Date | Title | Related Topics | Status |
---|---|---|---|---|
4/1/2021 | 10/10/2023 | Undergarments, Lingerie, Dresses, Tops (clothing), Sports clothing | Grant |
Application Date | 4/1/2021 |
---|---|
Grant Date | 10/10/2023 |
Title | |
Related Topics | Undergarments, Lingerie, Dresses, Tops (clothing), Sports clothing |
Status | Grant |
Latest Tamara News
Oct 24, 2023
Amy Walter, Cook Politics Report: Yes, it’s been 30 years, and I’ve spent all that time in Washington. So yes, I am officially old. But looking at what’s happening today, I was really struck by the fact that it started in 1994, with the first disruptive, anti-establishment series started by Newt Gingrich, the 1994 Gingrich Revolution. Then we moved on to the second group of revolutionaries, I would call them. That was the Tea Party in 2010, and ultimately what we have today with Trump and MAGA. And what’s really interesting, Amna, when you look at the trajectory of all of this, there’s something that all of these groups have in common. The first is not just that they didn’t like the leadership, but what they saw was Republican leadership that didn’t fight hard enough against the Democrats, that saw compromise as something that was considered more of a sin than an asset. What you also see is that between each of these periods, the leaders or the establishment seem to think that they have found a way to either incorporate, adapt, or combat or repel these disruptors , these rebels, only to find that a new set of rebels were standing at the gate a few years later. And that’s where Kevin McCarthy found himself, of course, in – well, my God, that was two weeks ago now, three weeks ago – where – or maybe we can go back in the 2022 elections, where things did not go as planned. as Kevin McCarthy would have liked. He wanted a bigger margin in the House. So he ended up with a very narrow margin, which meant that the rebels, the faction that doesn’t want to see leaders working closely with the Democrats, were able to impeach him. gb7
Tamara Frequently Asked Questions (FAQ)
When was Tamara founded?
Tamara was founded in 2020.
Where is Tamara's headquarters?
Tamara's headquarters is located at 6901 Al Takhassusi Branch Street, Al Rahmaniyah District, Riyadh.
What is Tamara's latest funding round?
Tamara's latest funding round is Mezzanine.
How much did Tamara raise?
Tamara raised a total of $366.8M.
Who are the investors of Tamara?
Investors of Tamara include Shorooq Partners, Goldman Sachs, Checkout.com, Endeavor, Coatue and 12 more.
Who are Tamara's competitors?
Competitors of Tamara include Tabby, Spotii, TradeDepot, Cashew, MNT Halan and 7 more.
What products does Tamara offer?
Tamara's products include Split in Installments.
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Compare Tamara to Competitors
Tabby provides a shopping and financial services application. It allows users to shop now and pay later from various global brands and enables customers to buy items on credit with safe payments. It serves fashion, beauty, home, and other sectors. The company was founded in 2019 and is based in Dubai, United Arab Emirates.

MNT Halan operates as a financial technology company in lending, buy now pay later (BNPL), and payments. It offers a range of financial services including providing financing options, enabling customers to purchase items and pay in installments, and offering a consolidated platform for bill payments. It primarily serves the unbanked population and small to medium businesses. The company was founded in 2017 and is based in Cairo, Egypt.
Khazna operates as a financial technology company in smartphone-based financial services. It offers a digital benefits application to provide financial solutions to corporate employees, allowing them to use the earned portion of their salary to meet their monthly financial needs. It primarily serves the financial technology industry. The company was founded in 2019 and is based in Giza, Egypt.
Cashew provides payment services. The company specializes in POS financing. The company's platform allows users to buy now, and pay later with interest-free installments. Cashew was founded in 2020 and is based in Dubai, United Arab Emirates.

Postpay is a financial services company operating in the e-commerce industry. The company offers a 'buy now, pay later' service, allowing customers to split their purchases into three interest-free payments. This service is primarily targeted at online shoppers. It was founded in 2019 and is based in Dubai, United Arab Emirates.
MyFatoorah focuses on providing online payment solutions. The company offers services such as secure payment processing, invoicing, and payment collection, all designed to simplify and streamline business operations. MyFatoorah primarily serves the ecommerce industry. It was founded in 2015 and is based in Dubai, United Arab Emirtaes.
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