Founded Year



Series C | Alive

Total Raised


Last Raised

$50M | 3 yrs ago



About Tally Technologies

Tally helps consumers manage and optimize how credit card bills are paid. After downloading Tally's free mobile app, users add credit cards to their account. Tally determines if the user is being overcharged on APR and if the user is eligible for a lower APR using a Tally Credit Line. Tally then uses that credit line to pay the user's cards each month. The app keeps track of all balances and due dates so users always pay the optimal amount on-time. As a result, users are protected from inflated APRs and avoid late fees. Tally payments are also optimized to avoid obscure penalties and take advantage of perks such as grace periods.

Tally Technologies Headquarter Location

1161 Mission Street

San Francisco, California, 94103,

United States

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Tally Technologies's Products & Differentiation

See Tally Technologies's products and how their products differentiate from alternatives and competitors

  • Tally (basic membership)

    This basic membership level allows anyone to use Tally’s automated debt manager app to pay down their credit card debt, keep track of their balances and due dates, and make monthly payments.


    This basic membership level offers a debt management service that allows people to customize and automate a payoff plan that best fits their needs. It helps people get on track to ultimately qualify… 

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Expert Collections containing Tally Technologies

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Tally Technologies is included in 5 Expert Collections, including Fintech 250.


Fintech 250

498 items


Digital Lending

1,511 items

This collection contains companies that provide alternative means for obtaining a loan for personal or business use and companies that provide software to lenders for the application, underwriting, funding or loan collection process.


Debt Collectors

48 items



1,949 items

Companies and startups in this collection enable consumers, businesses, and governments to pay each other - online and at the physical point-of-sale.



7,344 items

US-based companies

Latest Tally Technologies News

Fintech startup Tally says TikTok ads have been 300% more efficient than Instagram ones in getting new users

Feb 4, 2020

As TikTok grows in popularity among all age groups — not just 15-year-olds — it's drawing in a new set of advertisers that typically cater to adults. Tally Technologies, a financial technology startup with $92 million in venture funding, is running sponsored videos on TikTok to promote its credit card debt management app. The company, whose target demographic is individuals over the age of 18 in the 30 states where it operates, said it's seen better ad engagement on TikTok than Instagram. "When we started to talk about testing out TikTok, it was a lot of people saying, 'Isn't that just for kids?'" said Nick Weinberg, a senior paid acquisitions manager at Tally. "What we found from this campaign, and anecdotally, is there are a tremendous amount of adults on this platform." Tally is one of several fintech companies that are leaning into TikTok marketing. Payday-lending app Earnin, stock-trading app Robinhood, and digital currency app Sweatcoin have all run in-feed video ads on the platform. "For any new social network, Gen Z and the younger generations are going to be earliest to adopt it," said Ellie Jenkins, an influencer-innovation manager at the marketing firm Mavrck. "But as TikTok continues to grow and scale and more brands join, we're definitely going to see that demographic shift and more adults begin to adopt the platform." Tally is a beta user of TikTok's self-serve ad platform Tally advertises on TikTok by paying influencers to make sponsored videos using campaign-specific hashtags like #tallyup . It also uses TikTok's self-serve ad platform to place in-feed ads that include an app install button as a call-to-action. The company said it's seen TikTok outperform other social platforms when it comes to app downloads. The cost to get a user to download the Tally app is 300% cheaper on TikTok than on Instagram, Weinberg said. He declined to share how much Tally has spent on TikTok, but said it has "large paid acquisition budgets" that it divides evenly between sponsored videos from creators and its own in-feed ad placements. The company assigns age and geo-targeting — filters available in TikTok's self-serve ad tool — when it's running in-feed ads to ensure it's reaching adults who live in the states where it operates. It casts a wider net when it comes to hiring influencers for sponsored videos, focusing on creators who have large audiences and high engagement rates. A Tally ad on TikTok TikTok/Tally/Business Insider Tally looks at trending content and hashtags for its sponsored video strategy While a majority of TikTok users are over the age of 18, according to a leaked pitch deck from March 2019 , it's impossible to run an influencer marketing campaign outside the company's self-serve ad portal without inadvertently reaching some of the 27% of TikTok users who are between the ages of 13 and 17. "The only way to ensure that is perhaps working with older creators, but still I don't think that's a sure thing," Jenkins said. "The people and the creators who are driving a lot of the content tend to fall within that 13 to 24-year-old age range, and adults are currently just consumers." Like other brands that have found success on TikTok , Tally's sponsored content strategy is focused on having creators post videos around trending themes and hashtags that allow the brand to insert itself into conversations with the app's users. "People taking their Instagram or Facebook strategy and implementing it on TikTok doesn't really work well," said Anish Dalal, CEO of the marketing firm Sapphire Apps, which worked with Tally on its TikTok campaign. "We follow trends first and then figure out how we connect the client or product to the trend. We look for influencers that would show up multiple times in a user's feed to make sure the ad is being seen three or four times. "  One trend that Tally successfully tapped into was having creators type a credit card debt-oriented message into Google Translate in order to hear a computer's voice read it back to them. As with app installs, the cost per view for sponsored videos on TikTok is much cheaper than Instagram, Dalal said. "The cost per million views is 40% to 50% lower than on Instagram, and it's much easier to organically get views on TikTok," he said. For more on how brands and influencers are interacting on TikTok, check out these other Business Insider Prime posts:

Tally Technologies Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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