Jul 7, 2023

Tailwind EMEA , a TDG company, announces its regional reselling partnership with Skai™. The two companies join forces to enable local marketers with the leading marketing automation platform and empower them to efficiently manage omnichannel digital marketing campaigns and maximize their media spend ROI. Skai™  ’s (previously Kenshoo) globally leading platform allows brands and agencies to manage, automate, optimize digital advertising at scale across paid search, paid social, retail media and apps. Matched with Tailwind’s understanding of local needs and particularities and service-excellence DNA, the solution aims to help marketers unify data, understand consumers in real time and drive activations which optimize media spend return on investment. “Our partnership with Tailwind will be instrumental in Skai’s expansion across Europe and the Middle East, helping us reach new markets and provide a platform for omnichannel marketing on performance media to more businesses,” said Dan Shering, Skai’s RVP EMEA. “Tailwinds’ local market knowledge combined with a large international network, and trusted reputation across the industry, makes them a partner we are proud to align ourselves with. “ Eva Christopoulou, Managing Director of TailWind EMEA said: SKAI has been a game-changer in the marketing world, revolutionizing how global brands drive their strategies for more than 10 years. The platform provides powerful tools and data-driven insights fueling omni-channel activations. We are beyond excited to be able to offer local marketers access to cutting-edge solutions that allow them to stay ahead of everchanging trends with confidence. Skai™ is a go-to-market engine that powers brand decisions and execution with actionable intelligence for accuracy, speed and agility in making customer connections. Skai’s™ platform includes a suite of data-driven products for market intelligence, omnichannel media activation, testing and measurement, enabling product developers, consumer and market insights teams, brand managers and marketers to make predictions, plan strategies and benefit from connected omnichannel launches. Skai™  has been trusted by an impressive roster of global brands including Procter & Gamble, Nestle, Johnson & Johnson, Mars and others. With its expanded product suite, Skai™ is unifying data and helping companies better understand their consumers in real-time. It has seven international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. For more information visit  https://skai.io . TailWind, a TDG company, is an Ad-tech, Marketing & Retail Technology Consultancy & Integrator. It enables meaningful connections between businesses and consumers by providing businesses with cutting edge technology, professional services and strategic guidance to accelerate marketing execution, innovation and scalability. Tailwind acts as the preferred partner for major ad-tech and marketing technology companies such as SKAI, GWI, Sizmek (by Amazon) and Xandr (a Microsoft company) and has operations in CEEMEA and the Nordics.