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Research containing Tagger Media
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CB Insights Intelligence Analysts have mentioned Tagger Media in 2 CB Insights research briefs, most recently on Apr 29, 2022.
Expert Collections containing Tagger Media
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Tagger Media is included in 2 Expert Collections, including Targeted Marketing Tech.
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Influencer & Content Creator Tech
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Latest Tagger Media News
Nov 21, 2022
Influencer Marketing Platform Introduces a New Visual Identity in Tandem with New Technology Top influencer marketing and social intelligence platform Tagger Media announces its rebrand, including new service offerings and a refreshed visual identity. Beyond its new look and feel, the platform now offers an integrated affiliate marketing solution on the heels of a new pricing estimator that recently went live. “As marketers ourselves, we are intimately familiar with the challenges our brands and agencies face every day,” said Dave Dickman, CEO of Tagger Media. “The new offerings that accompany our new look and feel will allow our clients to more seamlessly drive performance, maximize ROI, and track accurate results.” The timing of the rebrand aligns with the launch of a new integrated affiliate marketing solution from Tagger. Powered by TUNE, it simplifies and streamlines conversion tracking for users with existing affiliate networks, as well as overall conversion tracking agnostic of an affiliate network. This integration enables businesses to track and manage performance-based partnerships seamlessly through a single dashboard. It also provides flexibility to support all campaign needs, from measuring traffic to sales to top-performing affiliates and content creators. “We continue to evolve alongside the digital marketing industry with new integrations and services that meet our clients sophisticated needs,” said Chris Gesualdi, Head of Product at Tagger Media. “This new functionality helps users track creator level attribution cleanly and efficiently, whether they are utilizing an existing affiliate network, or running the entire affiliate workflow through Tagger.” Earlier this month, Tagger also launched a pricing estimator tool that gives users the ability to get a grasp of creator’s expectations, find the most affordable partnerships and make decisions about cost-effectiveness. The estimated fees are based on average compensation costs per creator tier sourced from a combination of publicly available and Tagger’s own anonymized first party data. These average costs allow Tagger to establish benchmarks for each creator tier, platform and content type, and calculate estimated fees unique to each creator’s follower size and platform activity. Additionally, Tagger’s platform now includes fully customizable formulas for calculating engagement rates, ensuring performance calculations align with each organization’s unique methodologies. Coming soon: enhancement to Signals, Tagger’s social intelligence engine, includes reporting templates making it easier than ever for users to conduct competitive analysis, share of voice, industry trends, and earned media value reports with just a few clicks. PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions. Prev Post
Tagger Media Frequently Asked Questions (FAQ)
When was Tagger Media founded?
Tagger Media was founded in 2015.
Where is Tagger Media's headquarters?
Tagger Media's headquarters is located at 2001 Wilshire Blvd., Santa Monica.
What is Tagger Media's latest funding round?
Tagger Media's latest funding round is Series B.
How much did Tagger Media raise?
Tagger Media raised a total of $23.5M.
Who are the investors of Tagger Media?
Investors of Tagger Media include Five Elms Capital.
Who are Tagger Media's competitors?
Competitors of Tagger Media include Muck Rack, Mavrck, Onclusive, Ubiquitous, PressPage and 9 more.
Compare Tagger Media to Competitors
PressPage is a content-sharing platform technology provider for social newsrooms, virtual press centres, and online media hubs; enabling today's most engaging brands to become tomorrow's best publishers.
BuzzStream helps users manage word-of-mouth marketing campaigns that create buzz, build links, and increase traffic to your website by helping you "be found" via inbound marketing channels.
Onclusive, formerly AirPR, provides analytics, insights, and measurement solutions for the PR industry. This PRTech software solution tracks media activity and provides insights into a company's public relations efforts to tell them what is driving engagement and increasing traffic, conversion, organic search, and revenue. The company was founded in 2011 and is based in Burlingame, California.
Cision (NYSE: CISN) provides cloud-based PR software, services and tools for the marketing and public relations industry. On January 31st, 2020, Cision was acquired by Platinum Equity at a valuation of $2.7 Billion.
Muck Rack provides a Public Relations Management (PRM) platform for PR and comms professionals to showcase their portfolios, analyze news about topics and monitor the impact of their stories. Its media database curates data points to help PR teams find journalists, podcasters, and content creators, generate coverage and monitor news. The company was founded in 2009 and is based in New York, New York.
CreatorIQ is a software platform that powers enterprises with influencer marketing. The company's technology allows brand marketers and advertisers to optimize and own their influencer marketing campaigns. CreatorIQ provides end-to-end workflow automation, proprietary data ownership, third-party tools integration, and a white-labeled solution with custom branding.
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