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Corporation
INTERNET | Internet Software & Services / Video
taboola.com

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Founded Year

2006

Stage

Reverse Merger | IPO

Total Raised

$160M

Revenue

$0000 

About Taboola

Taboola is a personalized discovery and monetization platform for online video content. Taboola offers a video recommendation solution that generates a personalized video list presented to video viewers during or after the video stops.

Taboola Headquarter Location

16 Madison Square West 7th Floor

New York, New York, 10010,

United States

212-206-7663

Latest Taboola News

Taboola To Acquire Performance Marketer Connexity And Beef Up Ecommerce Credentials

Jul 27, 2021

Taboola To Acquire Performance Marketer Connexity And Beef Up Ecommerce Credentials Beau Ushay 2021-07-27 The fight for commerce dollars gets a little more crowded. This week, digital discovery and native advertising platform Taboola announced it plans to acquire performance marketing platform Connexity in a deal worth US$800 million. The move intends to open up the next stage of growth for the business in an attempt to tap into the US$35 billion dollar ecommerce market. “I believe that ecommerce is a critical part of the open web’s future, and together with the superpowers of both Taboola and Connexity combined, we can make that future a reality, making the open web even stronger, starting today” said Adam Singolda , Taboola founder and CEO in a company blog post . Connexity brings together merchants such as Walmart, Macy’s and eBay with publishers such as News Corp Australia, Condé Nast and Vox to push ecommerce sales across their content. In addition to their premium publisher network, Connexity boasts a ShopYourLikes social influencer platform and promises differentiated approaches to traditional channels like Google Product Listings Ads. Taboola claims to have 500 million daily active users serviced by its 13,000 direct advertisers and 9,000 digital property partners. Connexity claims to drive more than 400 million leads and over US$1 billion in sales revenue via their preferred access to unique channels. This isn’t the first major tech player to make the recent shift into ecommerce. Netflix announced earlier this year it would open Netflix.shop, a destination for fans to access exclusive limited editions of apparel and lifestyle products tied to their shows. Facebook also announced a more ecommerce-centric future recently with a greater focus on their own Shops feature. In addition to the big tech going ecommerce, we’re also seeing ecommerce expand into the media space , with a number of major retailers expanding their advertising offerings to brands in an attempt to get a bigger piece of the marketing budget lead by market leaders Amazon and Walmart.

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Research containing Taboola

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Taboola in 3 CB Insights research briefs, most recently on Jul 14, 2021.

Expert Collections containing Taboola

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Taboola is included in 3 Expert Collections, including ad tech.

a

ad tech

3,632 items

A

Artificial Intelligence

7,340 items

This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.

T

Targeted Marketing Tech

248 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.

Taboola Patents

Taboola has filed 7 patents.

The 3 most popular patent topics include:

  • Social networking services
  • Video on demand services
  • Internet advertising methods
patents chart

Application Date

Grant Date

Title

Related Topics

Status

12/12/2016

7/21/2020

Free content management systems, Content management systems, Website management, Social networking services, Video on demand services

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7/21/2020

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Free content management systems, Content management systems, Website management, Social networking services, Video on demand services

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Taboola Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Taboola Rank

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