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Founded Year



Incubator/Accelerator - II | Alive

Total Raised


About Synthesia

Synthesia develops video synthesis technology. It offers training videos, marketing videos, an online video maker, an artificial intelligence video generator, and more. It empowers video production for advertising agencies, marketing campaigns, corporate communications, and e-learning companies. The company was founded in 2017 and is based in London, United Kingdom.

Headquarters Location

Kent House 14/17 Market Place

London, England, W1W 8AJ,

United Kingdom

Synthesia's Product Videos

ESPs containing Synthesia

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Enterprise Tech / Marketing & Ad Tech

The enterprise avatars market offers solutions for businesses to create virtual humans that can serve as customer support reps, answer product questions, provide training, and more. These avatars can be accessed through web browsers or mobile devices and are powered by AI technology, allowing for personalized and engaging interactions with customers. The market also include solutions for creating …

Synthesia named as Outperformer among 14 other companies, including Soul Machines, DeepBrain AI, and D-ID.

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Synthesia's Products & Differentiators

    Synthesia Studio

    AI video platform that runs directly in your browser. Videos generate in only minutes.

Expert Collections containing Synthesia

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Synthesia is included in 4 Expert Collections, including Artificial Intelligence.


Artificial Intelligence

10,924 items

This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.


AI 100

100 items

The winners of the 4th annual CB Insights AI 100.


Customer Service Tech

884 items

Companies offering technology-driven solutions to enable, facilitate, and improve customer service across industries. This includes solutions pre, during, and post purchase of goods and services.


Digital Content & Synthetic Media

2,075 items

The Synthetic Media collection includes companies that use artificial intelligence to generate, edit, or enable digital content under all forms, including images, videos, audio, and text, among others.

Latest Synthesia News

Will you be replaced by your AI clone? Maybe one day, but not quite yet

Jun 3, 2023

Avatars could well be the next big thing in the AI space, with a variety of industries eyeing them to boost productivity, cut costs and streamline operations including training, customer support, sales and communications. — Image by Freepik Every business has that employee it couldn’t stand to lose. The outstanding one. The one you joke about cloning. Well, the joke might one day be on us as the artificial intelligence boom gathers speed. And digital clones – avatars by another name – present a world of business, economic, scientific and artistic opportunities, even as they also raise a host of ethical questions. To see just how far the technology has already progressed, Bloomberg Television anchor Tom Mackenzie cloned himself. Then he had a chat with his AI-powered twin, call him Avatar Tom. Mackenzie’s digital twin, created by London-based synthetic media platform Synthesia and using ChatGPT to generate its responses, is animated by algorithms able to mimic his appearance, behaviour and voice. Avatars could well be the next big thing in the AI space, with a variety of industries eyeing them to boost productivity, cut costs and streamline operations including training, customer support, sales and communications. Investors have taken notice, with VC money pouring into what’s predicted to become a US$527bil (RM2.41 trillion) industry by the end of the decade. Synthesia is among the leaders, having raised US$50mil (RM228.87mil) and developed “human” avatars for over 15,000 companies, including McDonald’s Corp, Accenture Plc and the UK’s National Health Service. Avatars can create greater efficiencies within an organisation and be used to replace documents and PowerPoint presentations with more engaging videos, said a spokeswoman at Synthesia. At a cost of about US$1,000 (RM4,577) per custom-made avatar, the London-based company even created a synthetic David Beckham, a copy of the former football star able to speak nine languages. Google-backed Runway and Deep Voodoo, popular for its special effects in a Kendrick Lamar music video, are also producing AI-powered human avatars. There is potentially a dark side, given the speed of technological advance and the almost complete absence of regulation or ethical guidelines. At risk of turning into “deepfake” machines, there is already a worrying history of such platforms releasing propaganda or outright lies, without accountability. Synthesia said it strengthened the company’s regulations this year after one of its avatars was associated with the spread of misinformation. And of course, replacing human jobs with avatars is another source of concern. When asked about this, Avatar Tom simply said: “Human TV anchors bring unique qualities such as charisma, critical thinking and adaptability. So rest assured, I’m here to assist, not to take your place.” So while human Mackenzie’s job seems safe for now, it may not be too long before that changes. – Bloomberg Related stories:

Synthesia Frequently Asked Questions (FAQ)

  • When was Synthesia founded?

    Synthesia was founded in 2017.

  • Where is Synthesia's headquarters?

    Synthesia's headquarters is located at Kent House, London.

  • What is Synthesia's latest funding round?

    Synthesia's latest funding round is Incubator/Accelerator - II.

  • How much did Synthesia raise?

    Synthesia raised a total of $65.69M.

  • Who are the investors of Synthesia?

    Investors of Synthesia include NVIDIA Inception, Kleiner Perkins Caufield & Byers, Google Ventures, Mark Cuban, Christian Bach and 13 more.

  • Who are Synthesia's competitors?

    Competitors of Synthesia include Pantheon Lab, Tavus, Colossyan,, Didimo, Neosapience,, Lion Rocket, Hour One, D-ID and 22 more.

  • What products does Synthesia offer?

    Synthesia's products include Synthesia Studio.

  • Who are Synthesia's customers?

    Customers of Synthesia include Teleperformance, WPP, BSH Group, Ocado and UIPath.

Compare Synthesia to Competitors

DeepBrain AI Logo
DeepBrain AI

DeepBrain AI provides real-time video synthesis solutions in the form of both conversational and non-conversational 'AI Human', applicable to various customer-facing and presenter-led industries. For a customer-facing environment, DeepBrain AI aims to humanize its digital customer service and bridge the gap between them and its customers and increase engagement. As for the presenter-led environments, such as broadcasting and media companies, DeepBrain AI provides a non-conversational AI Human SaaS platform, which makes it easy to produce synthetic videos without the need to rent a studio. The company was founded in 2016 and is based in Seoul, South Korea.

Hour One Logo
Hour One

Hour One specializes in the development of virtual humans for use in professional video communications. Its lifelike virtual characters are based on real humans animated with human expressiveness enabling businesses to upgrade their communications. It was founded in 2019 and is based in Tel Aviv, Israel. Logo is an AI video generator that can help one to take marketing text and turn it into a spokesperson video. It provides 80+ AI avatars covering different ethnicities, ages, and poses. It makes professional spokesperson videos for corporate training, marketing, e-learning, and more. It is based in San Francisco, California. Logo creates videos with text as inputs, using artificial intelligence (AI). It offers generative AI, facial mapping, audio cloning, and video creation for personal messaging campaigns. It uses cloning avatars of celebrities and influencers for brand promotions. The company was founded in 2019 and is based in Bangalore, India.

Soul Machines

Soul Machines is a developer of intelligent, emotionally responsive avatars that augment and enrich the user experience for Artificial Intelligence (AI) platforms.

dob Studio

dob Studio develops Rui, a virtual character using artificial intelligence technology.

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