Jul 11, 2017

Primary Capital’s Maru Group acquires SynGro By Tweet on Twitter Maru Group, the customer insight business back by Primary Capital , has bolted on customer experience software company SynGro for an undisclosed sum. SynGro was founded in 2004 and is based in Livingston. Its customer intelligence software SynGro Eye consolidates customer data from various channels with financial, operational and CRM data to form reporting dashboards and real-time customer visibility. Following the deal the company will be rebranded Maru/SynGro. The SynGro management team, led by Keith Scorah, will stay on with the company. The add-on follows Maru’s acquisitions eDigital Research in 2016 and Usurv earlier this year. Maru is led by chief executive Ged Parton, who previously held chief executive roles and Synovate and Ipsos