By FinSMEs
SIM Partners , a Chicago, IL- and San Francisco, CA-based  provider of location-based marketing technology, acquired SyCara Local , a Scottsdale, United States-based local digital presence and SEO measurement platform for brands and agencies. The amount of the deal was not disclosed. The acquisition allows to integrate SyCara Local’s SEO toolset with Velocity, SIM Partners’ local marketing automation platform. Led by Jon Schepke, CEO, SIM Partners provides Velocity, a platform that allows national brands to create location-based offers to turn “near me” mobile searches into real life conversions. Velocity includes a location data management tool to drive listing visibility, a content management system that automates the creation of location-based content and experiences, and an insights platform to inform local content strategies. and San Francisco. Led by Dan Boberg, President, SyCara Loca provides a local digital presence and SEO platform for brands, franchisors and agencies who need to use local marketing and SEO to generate leads, drive sales and increase revenue for their clients. The company currently serves dozens of major national-local brands with 1000s of locations and clients. FinSMEs


SIM Partners Acquires SyCara Local

11/17/2015 | 08:06am US/Eastern
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SyCara Local’s SEO Performance Toolset to Bolster Mobile Ranking Data in      Velocity Insights
SIM Partners , a leading      provider of location-based marketing technology, today announced its      acquisition of SyCara Local , a      local digital presence and SEO measurement platform for brands and      agencies. The acquisition of SyCara Local accelerates the roadmap for SIM      Partners’ market-leading local marketing automation platform, Velocity . SyCara Local’s SEO toolset will be integrated with Velocity Insights to      provide multi-location enterprise brands the most complete analysis of      the health of their location data to fuel business listings, as well as      the ranking insights needed to make local SEO decisions that drive      mobile search visibility and performance. SIM Partners’ acquisition of SyCara Local comes at a time when mobile      continues to define the future of location marketing. According      to Google , mobile searches have surpassed desktop searches, with 80      percent of local “near me” searches coming from mobile devices. These      changes in consumer behavior have made local marketing the next digital      battleground for brands, as they vie to be visible, relevant, and      engaging in the “near me” moments of mobile search. “Velocity shares a similar DNA with SyCara, as both platforms were built      on strong SEO foundations with mobile customer acquisition in mind,”      said Jon Schepke, CEO, SIM Partners. “This acquisition solidifies      Velocity’s leadership position in the market, as well as signals our      continued commitment to innovation as we further our mission to make      “near me” moments matter for multi-location enterprise brands.”
The most comprehensive location marketing measurement platform      available, Velocity Insights moves beyond simple performance metrics to      provide the actionable analysis enterprise marketers need to improve the      effectiveness of their local SEO and mobile search marketing efforts. SyCara Local’s SEO toolset broadens and deepens the Velocity Insights      data set, to provide listing health transparency and drive improved      visibility and rankings:
Listing Health -- Based on a proprietary scoring algorithm,        Velocity Listing Health measures the accuracy and visibility of a        brand’s business listings across the local ecosystem. SyCara Local’s        Listing Accuracy tool expands the number of directories monitored in        Velocity Listing Health -- including vertically specialized domains in        healthcare and financial services -- as well as adds the ability to        track competitive business listings. Ranking Insights -- Velocity Ranking Insights monitors how well        location pages are performing across major search engines, based on        key terms. SyCara Local’s Search Rank tool brings map and mobile        search rankings to Velocity Ranking Insights -- providing enterprise        brands actionable insights needed to drive local content marketing        strategies that generate local SEO and mobile search visibility at        scale. SyCara Local also enhances Velocity’s review tracking and monitoring      capabilities, including the ability to monitor and track sentiment at      the location level. “The depth and breadth of SyCara Local’s data set is a perfect match for      Velocity’s enterprise-grade publishing capabilities,” said Dan Boberg,      President, SyCara Local. “Together, the combined toolset is a clear      go-to choice for any multi-location enterprise marketer looking to drive      market leadership through local and mobile search marketing performance.”
SyCara Local’s Search Ranking data has already been integrated into      Velocity Insights. Additional data sets will be integrated over time, to      provide Velocity’s roster of multi-location enterprise clients deeper      insights into the performance of their local SEO and mobile search      marketing efforts. For more information please visit www.simpartners.com . About SIM Partners
SIM Partners’ local marketing automation technology, Velocity, maximizes      digital marketing results for enterprise brands at a local level. By      making location data actionable and local content scalable, Velocity      drives customer acquisition for national brands across thousands of physical locations. With Velocity, national brands can create      location-based offers to turn “near me” mobile searches into offline      conversions. Velocity includes a powerful location data management tool      to drive listing visibility, a content management system that automates      the creation of location-based content and experiences, and a robust      insights platform to inform local content strategies. SIM Partners has      offices in Chicago and San Francisco. To learn more, or request a demo,      visit www.simpartners.com . About SyCara Local
SyCara Local is the local digital presence and SEO company for brands,      franchisors and agencies who need to use local marketing and SEO      strategically to generate leads, drive sales and increase revenue for      their clients. Founded by SEO industry thought leaders and led by an      executive team formerly with Yahoo!, Microsoft, Circle K and Xerox,      SyCara Local serves dozens of major national-local brands with 1000s of      locations and clients. SyCara Local’s unique Maps View and Citations and      Listings Update features, along with our proprietary recommendations      engine, combine compelling reporting and analytics with easy-to-use data      visualization and actionable insights to help our clients claim more      local listings, improve competitive rank, and optimize their SEO      currency, which ultimately drives user acquisition and conversion. For      more visit www.sycaralocal.com . View source version on businesswire.com: http://www.businesswire.com/news/home/20151117005529/en/
© Business Wire 2015


SIM Partners : Acquires SyCara Local, Accelerates Product Roadmap

SyCara Local’s SEO Performance Toolset to Bolster Mobile Ranking Data in      Velocity Insights
November 17, 2015 08:00 AM Eastern Standard Time
CHICAGO--( BUSINESS WIRE )-- SIM Partners , a leading      provider of location-based marketing technology, today announced its      acquisition of SyCara Local , a      local digital presence and SEO measurement platform for brands and      agencies. The acquisition of SyCara Local accelerates the roadmap for SIM      Partners’ market-leading local marketing automation platform, Velocity . SyCara Local’s SEO toolset will be integrated with Velocity Insights to      provide multi-location enterprise brands the most complete analysis of      the health of their location data to fuel business listings, as well as      the ranking insights needed to make local SEO decisions that drive      mobile search visibility and performance. SIM Partners’ acquisition of SyCara Local comes at a time when mobile continues to define the future of location marketing. According      to Google , mobile searches have surpassed desktop searches, with 80      percent of local “near me” searches coming from mobile devices. These      changes in consumer behavior have made local marketing the next digital      battleground for brands, as they vie to be visible, relevant, and      engaging in the “near me” moments of mobile search. “Velocity shares a similar DNA with SyCara, as both platforms were built      on strong SEO foundations with mobile customer acquisition in mind,”      said Jon Schepke, CEO, SIM Partners. “This acquisition solidifies      Velocity’s leadership position in the market, as well as signals our      continued commitment to innovation as we further our mission to make      “near me” moments matter for multi-location enterprise brands.”
The most comprehensive location marketing measurement platform      available, Velocity Insights moves beyond simple performance metrics to      provide the actionable analysis enterprise marketers need to improve the      effectiveness of their local SEO and mobile search marketing efforts. SyCara Local’s SEO toolset broadens and deepens the Velocity Insights      data set, to provide listing health transparency and drive improved      visibility and rankings:
Listing Health -- Based on a proprietary scoring algorithm,        Velocity Listing Health measures the accuracy and visibility of a        brand’s business listings across the local ecosystem. SyCara Local’s        Listing Accuracy tool expands the number of directories monitored in        Velocity Listing Health -- including vertically specialized domains in        healthcare and financial services -- as well as adds the ability to        track competitive business listings. Ranking Insights -- Velocity Ranking Insights monitors how well        location pages are performing across major search engines, based on        key terms. SyCara Local’s Search Rank tool brings map and mobile        search rankings to Velocity Ranking Insights -- providing enterprise        brands actionable insights needed to drive local content marketing        strategies that generate local SEO and mobile search visibility at        scale. SyCara Local also enhances Velocity’s review tracking and monitoring      capabilities, including the ability to monitor and track sentiment at      the location level. “The depth and breadth of SyCara Local’s data set is a perfect match for      Velocity’s enterprise-grade publishing capabilities,” said Dan Boberg,      President, SyCara Local. “Together, the combined toolset is a clear      go-to choice for any multi-location enterprise marketer looking to drive      market leadership through local and mobile search marketing performance.”
SyCara Local’s Search Ranking data has already been integrated into      Velocity Insights. Additional data sets will be integrated over time, to      provide Velocity’s roster of multi-location enterprise clients deeper      insights into the performance of their local SEO and mobile search      marketing efforts. For more information please visit www.simpartners.com . About SIM Partners
SIM Partners’ local marketing automation technology, Velocity, maximizes      digital marketing results for enterprise brands at a local level. By      making location data actionable and local content scalable, Velocity      drives customer acquisition for national brands across thousands of      physical locations. With Velocity, national brands can create      location-based offers to turn “near me” mobile searches into offline      conversions. Velocity includes a powerful location data management tool      to drive listing visibility, a content management system that automates      the creation of location-based content and experiences, and a robust      insights platform to inform local content strategies. SIM Partners has      offices in Chicago and San Francisco. To learn more, or request a demo,      visit www.simpartners.com . About SyCara Local
SyCara Local is the local digital presence and SEO company for brands,      franchisors and agencies who need to use local marketing and SEO      strategically to generate leads, drive sales and increase revenue for      their clients. Founded by SEO industry thought leaders and led by an      executive team formerly with Yahoo!, Microsoft, Circle K and Xerox,      SyCara Local serves dozens of major national-local brands with 1000s of      locations and clients. SyCara Local’s unique Maps View and Citations and      Listings Update features, along with our proprietary recommendations      engine, combine compelling reporting and analytics with easy-to-use data      visualization and actionable insights to help our clients claim more      local listings, improve competitive rank, and optimize their SEO      currency, which ultimately drives user acquisition and conversion. For      more visit www.sycaralocal.com . Contacts


SIM Partners Acquires SyCara Local, Accelerates Product Roadmap

Company Recognized for Its Ability to Help Businesses Connect With People Who Are Most Likely to Walk Through the Door and Make a Purchase
SCOTTSDALE, AZ--(Marketwired - May 21, 2014) -  Named as one of the world's 50 hottest startups from around the world, local digital presence management and SEO company SyCara Local today announced that it has been selected as a Winner in the Software category of the prestigious 2014 TiE50 Awards Program. The company was one of two Arizona-based companies honored at TiEcon , the world largest conference for entrepreneurs on Friday, May 16, at the Santa Clara Convention Center. "We've worked hard to pave the way in local digital presence and are grateful to be recognized by such a prestigious global organization as TiE," said Dan Boberg, SyCara Local CEO. "Our company is noteworthy for providing our customers with the best picture of how people find their business locations online. With the ability to track search rankings from a specific city or zip code, we provide accurate local data and we give local marketers the tools they need to significantly grow traffic to their business location. "
Speaking to a global audience at the awards ceremony during TiEcon 2014, the conference Chairman and President of TiE Silicon Valley, Venkatesh Shukla said that "the TiE50 program screened 2,800 companies from 27 countries and 50 best-of-breed companies were announced winners. "
This TiE50 Finalists were judged by a panel made up of serial entrepreneurs, venture capitalists, angel investors, CEOs and well-rounded technology experts. Companies were evaluated on three parameters: Business Model, IP Value and Leadership team. For further details on the TiE50, visit www.tie50.org . About SyCara Local  
A Tallwave portfolio company, SyCara Local is the local digital presence and SEO company for brands, franchisors and agencies who need to use local marketing and SEO strategically to generate leads, drive sales and increase revenue for their clients. Founded by SEO industry thought leaders and led by an executive team formerly with Yahoo!, Microsoft, GoDaddy and Xerox, SyCara Local serves dozens of major national / local brands with thousands of locations and clients. For more, visit www.sycaralocal.com . Contact Information


Local Digital Presence Management and SEO Company SyCara Local Named "Top Start-up" Winner of 2014 TiE50 Awards Program

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SyCara Local is the local digital presence and SEO company for brands, franchisors and agencies who need to use local marketing and SEO strategically to generate leads, drive sales and increase revenue for their clients. SyCara Local serves dozens of major national-local brands with 1000s of locations and clients. SyCara Local's unique Maps View and Citations and Listings Update features, along with our proprietary recommendations engine, combine compelling reporting and analytics with easy-to-use data visualization and actionable insights to help our clients claim more local listings, improve competitive rank, and optimize their SEO currency, which ultimately drives user acquisition and conversion.

SyCara Local

SIM Partners

Name	Work History	Title	Status
Dan Boberg		President	Current
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