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INTERNET | Internet Software & Services / Customer Relationship Management
swoop.com

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Founded Year

2011

Stage

Acquired | Alive

Total Raised

$11.6M

Mosaic Score

+10 points in the past 30 days

What is a Mosaic Score?
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

About Swoop

Swoop is a service that allows publishers to monetize content by seamlessly integrating relevant information about products and services - at times in the form of sponsored content or advertising - into the content that consumers are engaged with online. Swoop is able to discover a consumer's intent and interest based on a deep understanding of the content they are engaged with, providing advertisers with the opportunity to have deep and meaningful engagement with consumers.On January 7, 2021, Swoop was acquired by W2O Group. The terms of the transaction were not disclosed.

Swoop Headquarter Location

125 Cambrdigepark Drive Suite 305

Cambridge, Massachusetts, 02140,

United States

877-848-9903

Latest Swoop News

Swoop Introduces New Products to Redefine Physician Engagement Beyond Typical 1:1 National Provider Identifier Targeting and Revolutionize Heath Care Provider Marketing

Sep 1, 2021

September 01, 2021 09:00 AM Eastern Daylight Time SAN FRANCISCO--( BUSINESS WIRE )-- Swoop , the leader in AI-generated digital audiences for healthcare, today announced the release of its newest product offerings that uncover optimal healthcare provider (HCP) influencers for life sciences companies. This first-in-market approach re-imagines HCP targeting in digital advertising beyond conventional National Provider Identifier (NPI) targeting by applying machine learning and artificial intelligence (AI) against a proprietary real-world data universe to uncover HCPs with the highest propensity to be influential brand ambassadors. "Swoop's approach improves on the current system because it accounts for real-world behavior to uncover the HCPs most meaningful to a brand, leading to increased reach and prescription lift,” said Swoop co-founder and President Ron Elwell. “Through this new set of offerings, we are able to explore the multi-dimensionality of HCP influence and surface a much more refined list of the truly influential HCPs – many of whom may never surface via conventional NPI marketing approaches – and avoid the suboptimal HCP response rates and ROI associated with traditional, volume-based 1:1 NPI targeting advertising.” HCPs with the most influence are often undetected, such as senior physicians who may not directly write prescriptions, physicians who influence upstream from a prescribing NPI, or general practitioners who act as specialists. Swoop defines, discovers and scores a brand’s most influential HCPs by applying machine learning and AI against the social footprint and digital body language of millions of HCPs. This unique combination is made possible through the integration of Real Chemistry’s proprietary Healthcare Social Graph with Swoop’s proprietary real-world data universe. The result is three products that reach the following audiences: Opinion Influencer Audiences: Identifies the most influential HCPs in a therapeutic area based on their social activity plus online activity plus referral activity plus patient activity. High Prescriber Practice Affiliation Audiences: Reveals the top prescribing HCPs and targets applicable NPIs in their practice. Hospitals and Integrated Delivery Network Affiliation Audiences: Uncovers and targets NPIs at any affiliation level, such as a hospital or integrated delivery network. Through each of these products, clients can create HCP influencer audience segments ready for activation within days of engagement with no cost to build and no upfront fees prior to launch. Influencers are re-scored on a monthly basis to ensure ongoing accuracy, relevance and optimal outcomes. Segments can be activated across the widest variety of demand-side platforms (DSPs) in the industry for superior results rather than proprietary DSPs with secondary inventory. About Swoop Swoop ( www.swoop.com ), a Real Chemistry solution, empowers the world’s leading pharmaceutical brands to better educate patients about disease states and the therapies that could remedy their conditions, as well as enable them to become active participants in their treatment journey. Swoop’s HIPAA-certified and NAI-accredited system of activation has uncovered over 1,800 unique target audiences for precisely activating patient populations and their healthcare ecosystems through cross-channel marketing strategies. By utilizing artificial intelligence, machine learning and evolutionary computation in conjunction with a real-world data universe of over 300 million de-identified patients and 65 billion anonymized social determinants of health signals, Swoop's segments are superior in audience quality, lead to optimal conversion and drive increased Rx lift. It’s no wonder that 18 of the top 20 healthcare marketing agencies and 42 of the top 50 pharmaceutical brands power their marketing efforts with Swoop. And we are just getting started. About Real Chemistry Real Chemistry is a global health innovation company making the world a healthier place by empowering patients to access the right treatment at the right time, equitably and cost-effectively. We leverage best-in-class data-driven, tech-enabled and digital solutions to deliver clear, concise communications, engagement, activation and value across a full range of healthcare stakeholders – patients, payors, providers, caretakers and regulators. For more information, please visit www.realchemistry.com and connect with us on Twitter and LinkedIn . Contacts

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Research containing Swoop

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Swoop in 1 CB Insights research brief, most recently on Jun 21, 2021.

Expert Collections containing Swoop

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Swoop is included in 2 Expert Collections, including Smart Money VCs (2017-2019).

S

Smart Money VCs (2017-2019)

6,297 items

We crunched the data to identify the 24 VC firms with the best combination of portfolio valuations and investment outcomes.

A

Artificial Intelligence

7,364 items

This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.

Swoop Patents

Swoop has filed 40 patents.

The 3 most popular patent topics include:

  • Email
  • Payment systems
  • Spamming
patents chart

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3/11/2019

5/25/2021

Payment systems, Payment service providers, Email, Online payments, Mobile payments

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Payment systems, Payment service providers, Email, Online payments, Mobile payments

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Swoop Web Traffic

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