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Swoon Editions


Series B | Alive

Total Raised


About Swoon Editions

Swoon Editions offers high quality furniture at a discounted price, using tools to identify trending styles. The company then creates prototype designs and invites customers to vote on each piece in a design "Audition" to identify pieces which appeal to a broad base of customers. It then produces those pieces with internationally known manufacturers.

Headquarters Location

6 Playhouse Court 62 Southwark Bridge Rd

London, England, SE1 0AT,

United Kingdom

0203 137 2464

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Expert Collections containing Swoon Editions

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Swoon Editions is included in 3 Expert Collections, including E-Commerce.



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Home Goods & Furniture

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Direct-To-Consumer Brands (Non-Food)

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Startups selling their own branded products directly to consumers through owned e-commerce channels, rather than relying on department stores or big online marketplaces.

Latest Swoon Editions News

Debenhams bolsters furniture category with Swoon tie-up

Mar 20, 2018

Debenhams bolsters furniture category with Swoon tie-up 20 March 2018 Continuing its efforts to offer a more curated shopping experience at its stores, Debenhams has teamed up with leading British furniture brand Swoon Editions to bring its products to the high street for the first time. Photo: Swoon The move, part of the Debenhams Redesigned strategy, further improves the department store’s premium furniture line-up following recent news of a new partnership with international furniture and home décor brand, Maisons du Monde. A selection of Swoon’s best furniture pieces, lighting and dinnerware will debut in Debenhams’ Westfield White City store from March, and will be available to a wider audience via in due course. Sergio Bucher, Chief Executive at Debenhams, said: “As part of our Debenhams Redesigned Strategy, we are looking to work with strategic partners that can deliver new and complementary product offers for our customers. “We are delighted that Swoon Editions has chosen to work with us to open up their current offering to the high street. We believe that its skilfully crafted furniture, made-to-order upholstery, distinctive lighting and tableware will bring new and differentiated ranges to our customers, reinforcing Debenhams’ position as a major player in the UK homeware and furniture market.” Launched in 2012, Swoon Editions is a British brand selling distinctive furniture at affordable prices. Pieces are designed in-house, with the company keeping ahead of trends with a focus on speed from design to sale. The brand operates an online store and a pop-up showroom. Debenhams has also recently added five premium Scandinavian brands to its fashion mix. Lollys Laundry, minimum, mbyM, Six Ames and Stella Nova will launch curated SS18 collections with the retailer this month. 13 Mar 2018 9 Mar 2018 9 Mar 2018 8 Mar 2018 15 Jan 2017

Swoon Editions Frequently Asked Questions (FAQ)

  • Where is Swoon Editions's headquarters?

    Swoon Editions's headquarters is located at 6 Playhouse Court, London.

  • What is Swoon Editions's latest funding round?

    Swoon Editions's latest funding round is Series B.

  • How much did Swoon Editions raise?

    Swoon Editions raised a total of $8.75M.

  • Who are the investors of Swoon Editions?

    Investors of Swoon Editions include Octopus Ventures, Index Ventures, ELITE Group and Phoenix Court Group.

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