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INTERNET | eCommerce / Travel (internet)

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Founded Year



Loan | Alive

Total Raised


Last Raised

$3.5M | 2 yrs ago

Mosaic Score

+20 points in the past 30 days

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About Switchfly

Switchfly is a global software-as-a-service provider that helps travel companies, loyalty programs, and financial services institutions engage with customers. The Switchfly product suite includes white label travel commerce and loyalty redemption platforms, a loyalty payments engine for digital wallets, social network engagement products through Topguest, mobile solutions for travel and loyalty partners, and personalized marketing solutions.

Switchfly Headquarter Location

601 Montgomery Street 17th Floor

San Francisco, California, 94111,

United States


Latest Switchfly News

Switchfly Makes a Case for Miles-Plus-Cash Loyalty Programs

Feb 27, 2020

Switchfly Makes a Case for Miles-Plus-Cash Loyalty Programs Image via Switchfly Instead of lowering the number of miles required to redeem flights, airlines can get creative with flexible loyalty redemption options to encourage traveler engagement, while still driving incremental revenue, according to Switchfly. Airlines have decreased the total number of miles needed to book a rewards flight by 17% over the last five years, thus making loyalty miles themselves more relevant as a selling point. However, it also chomped into airlines’ narrow profit margin on fares: the average profit per passenger across the top seven airlines in the US was just shy of $18 as of 2018. US airlines have been in the black for eight straight years, but that margin is getting slimmer: 9.2% in 2018 . Switchfly, a travel-tech company that works with global travel brands such as American Airlines and Marriott Bonvoy, recently tested a miles-plus-cash based rewards program for a major airline, which lets passengers use their hard-earned miles to partially pay for travel products, while their credit card takes care of the balance. “The airline that launched the pilot program is a reliable, successful carrier with an 80-year track record of providing passengers with exceptional customer service,” said Switchfly CEO Craig Brennan. “As effective as they are, they hit a plateau, they were experiencing loyalty program growth challenges. They needed a loyalty program innovation engine.” “Travelers have more options to pay for their trip, and there is a greater perceived value.”– Craig Brennan, Switchfly CEO. The ability to mix currencies, as it were, has had a sort a democratizing effect on the availability of perks that were once out of reach for those who don’t live their lives at cruising altitude. “We launched miles-plus-cash with them because it spoke directly to the challenge of engaging lower-miles balance loyalty members and increasing net profitability for the airline,” Brennan said. “The lower-point loyalty program members realize great benefits from miles-plus-cash because it gives them the ability to mix currencies so that they increase their purchasing power.” This best-of-both-worlds approach has led to a significant uptick in hotel reservations,  Brennan noted: passengers in the Switchfly pilot program have been booking hotels at twice the rate they’re booking rental cars – and hotel bookings, he said, have three times the value or rental-car bookings. “Travelers have more options to pay for their trip, and there is a greater perceived value,” said Brennan. “The pilot program results confirmed that the greater the perceived value, the more inspired consumers are to travel.” Related content

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Expert Collections containing Switchfly

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Switchfly is included in 3 Expert Collections, including Travel Technology (Travel Tech).


Travel Technology (Travel Tech)

2,106 items

The travel tech collection includes companies offering tech-enabled services and products for tourists and travel players (hotels, airlines, airports, cruises, etc.). It excludes financial services and micro-mobility solutions.



1,772 items

Companies and startups in this collection enable consumers, businesses, and governments to pay each other - online and at the physical point-of-sale.



7,256 items

US-based companies

Switchfly Patents

Switchfly has filed 5 patents.

patents chart

Application Date

Grant Date


Related Topics



Customer loyalty programs, Rule engines, Hotel chains, Payment systems, Contract law


Application Date


Grant Date


Related Topics

Customer loyalty programs, Rule engines, Hotel chains, Payment systems, Contract law



Switchfly Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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