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Switchfly company logo


Founded Year



Loan | Alive

Total Raised


Last Raised

$3.5M | 3 yrs ago

About Switchfly

Switchfly is a global software-as-a-service provider that helps travel companies, loyalty programs, and financial services institutions engage with customers. The Switchfly product suite includes white label travel commerce and loyalty redemption platforms, a loyalty payments engine for digital wallets, social network engagement products through Topguest, mobile solutions for travel and loyalty partners, and personalized marketing solutions.

Headquarters Location

601 Montgomery Street 17th Floor

San Francisco, California, 94111,

United States


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Expert Collections containing Switchfly

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Switchfly is included in 4 Expert Collections, including Travel Technology (Travel Tech).


Travel Technology (Travel Tech)

2,199 items

The travel tech collection includes companies offering tech-enabled services and products for tourists and travel players (hotels, airlines, airports, cruises, etc.). It excludes financial services and micro-mobility solutions.



2,669 items

Companies and startups in this collection enable consumers, businesses, and governments to pay each other - online and at the physical point-of-sale.



7,940 items

US-based companies



103 items

Switchfly Patents

Switchfly has filed 6 patents.

The 3 most popular patent topics include:

  • Educational technology
  • Learning management systems
  • Market research
patents chart

Application Date

Grant Date


Related Topics



Customer loyalty programs, Hotel chains, Payment systems, Frequent flyer programs, Contactless smart cards


Application Date


Grant Date


Related Topics

Customer loyalty programs, Hotel chains, Payment systems, Frequent flyer programs, Contactless smart cards



Latest Switchfly News

Rackspace Technology Assists Switchfly in Migrating to AWS, with No Downtime and 4x Improvement in Agent Booking Retrieval Time

Mar 28, 2023

Share  Rackspace Technology a leading end-to-end, multicloud technology solutions company, recently completed an engagement with Switchfly, a leading travel loyalty, rewards, and packaging solution for airlines, financial service companies, and HR Tech Rewards & Recognition vendors. Working closely with the Switchfly team, Rackspace Technology was able to successfully migrate the organization to Amazon Web Services (AWS), allowing them to maintain constant uptime and achieve a 4x improvement in agent booking retrieval time. Founded in 2003, Denver-based Switchfly connects all aspects of travel – from flights and hotels to car rentals, traveler support, customer loyalty, and employee rewards programs – into one seamless experience that integrates with rewards and loyalty platforms. As a leader in the travel rewards industry, Switchfly processes roughly $3 billion in bookings annually. “Rackspace Technology was able to help us achieve our objective of eliminating data centers and modernizing our tech stack selectively to ensure that we hit our aggressive timeline,” said Ed Estabrook, Chief Technology Officer, Switchfly. “As to performance of the application, pulling up an agent booking, which happens every time someone calls, went from 20 seconds down to five seconds. Bringing down that response time was incredibly powerful.” Because Switchfly’s primary focuses are constant uptime and rapid uptime, a high degree of responsiveness is critical to customer success. The company also needed a solution that could allow for future expansion and ease the addition of new services and features without making changes to a monolithic application. Switchfly had to decide whether it wanted to re-commit to on-premises hardware management or move to a cloud environment through the AWS Migration Acceleration Program (MAP), a comprehensive and proven cloud migration program based upon AWS’s experience on migrating thousands of enterprise customers to the cloud. Migration became the priority. The migration, led by Rackspace Technology, included 20 clients, 70 services, 700 servers and 16 terabytes of data to modern tech stack running on AWS, including Amazon Relational Database Service (Amazon RDS), a collection of managed services that makes it simple to set up, operate, and scale databases in the cloud. This migration also freed the performance of the application for certain activities that had previously been bound by Switchfly’s own infrastructure. Switchfly also used Rackspace Optimizer+ to reduce costs. “We are proud to have helped Switchfly adopt the significantly faster and more resilient Amazon RDS managed database solution,” said Vikram Reddy Kosanam Director, Data Services Delivery, Rackspace Technology. “We were also able to help them successfully migrate their clients and determine the right amount of computing power, saving money through Rackspace Optimizer+.”

Switchfly Frequently Asked Questions (FAQ)

  • When was Switchfly founded?

    Switchfly was founded in 1997.

  • Where is Switchfly's headquarters?

    Switchfly's headquarters is located at 601 Montgomery Street, San Francisco.

  • What is Switchfly's latest funding round?

    Switchfly's latest funding round is Loan.

  • How much did Switchfly raise?

    Switchfly raised a total of $38.3M.

  • Who are the investors of Switchfly?

    Investors of Switchfly include Paycheck Protection Program, Golub Capital, L Capital, Azure Capital Partners, Canaan Partners and 15 more.

  • Who are Switchfly's competitors?

    Competitors of Switchfly include Cardlytics and 4 more.

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