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INTERNET | Internet Software & Services / Health & Wellness
sweatpass.com.au

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Stage

Merger | Merged

About SweatPass

SweatPass is a multi-studio membership in Australia. The company allows you to take unlimited classes for one low monthly price and cancel anytime.

SweatPass Headquarter Location

3/576 Botany Road Alexandria

Alexandria, New South Wales, 2015,

Australia

Latest SweatPass News

Malaysia’s fitness platform KFit merges with Australian competitors Classhopper, SweatPass

Sep 25, 2015

Google Kuala Lumpur-based fitness platform startup KFit has merged with two Australian competitors, Classhopper and SweatPass , ahead of its US rival’s foray into the Oceanian continent, as it looks to further cement its title as the leader of the Australia and New Zealand fitness sharing industry. The merger will accelerate KFit’s footprint in Australia, as Classhopper and SweatPass share similar models to KFit’s business. KFit’s statement did not specify when the mergers were completed. Classhopper and SweatPass, however, differ in that they have sole focus on group fitness classes where the KFit membership offers gym entry, group fitness classes and access to leisure activities for users. With over 600 fitness studios, gyms and facilities to choose from in Melbourne, Sydney, Perth and Auckland alone, the merge will add even more class options to the already huge offering from KFit making it easier and more fun to maintain an active, healthy lifestyle, KFit noted in a statement. In July, KFit raised $3.25 million in a second seed round , led by Sequoia Capital. Barely two months prior to this, the Kuala Lumpur-based startup raised its first seed funding of seven-digit US-dollar from 500 Startups, SXE Venture and a handful of other investors. Australian small business advice website  StartupSmart reported that US subscription fitness service ClassPass , is imminently launching in Australia, with market chatter being that there will be only room for a handful of local competitors, and the smaller ones will be squeezed out. “The prominent US startup allows users to sign up for classes at a range of venues instead of being locked into a single gym contract, and is expected to launch in Australia within a month (in October),” the website wrote. StartupSmart added that ClassPass is currently advertising for a regional general manager to head up operations in Australia. Launched in 2012, ClassPass has been successful in its homecountry, where it has raised $54 million and is on track to reach $60 million revenue. Emma Hoffman, founder of Classhopper and now KFit general manager marketing ANZ said, Classhopper and SweatPass partners, and users of KFit will benefit from the even great flexibility as the merger centralises access into a large, single platform, instead of separate smaller platforms. “Whilst Classhopper addressed consumer needs for flexibility in the fitness space, it didn’t go nearly as far as KFit does in terms of the user experience, variety offered and value for money,” Hoffman said. SweatPass founder, Jason Ho Gulati, noted with SweatPass, the goal was to make both members and partner studios happy and there were a few companies offering a similar service, but KFit stood out in terms of resources, partnership-building and the functionality of the platform. “KFit’s terms are more beneficial for partner studios, and the app made for a better user experience – it made sense to join forces, and I believe we have the team to deliver something awesome,” Gulati, who is also KFit’s business development Manager ANZ, said. KFit continues to add cities across New Zealand and Australia for its offering, as it grows throughout Asia-Pacific simultaneously. It is already in Melbourne, Sydney, Auckland, Singapore, Seoul, Taipei, Hong Kong, Kuala Lumpur, Perth and Manila. KFit, launched in April 2015 with the strong backing of venture capitalists and angel investors, is currently rapidly expanding to more than 10 cities in seven countries. The Malaysia-based startup is founded by high-profile entrepreneur Joel Neoh, who was with Groupon earlier. Also read:

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Expert Collections containing SweatPass

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

SweatPass is included in 1 Expert Collection, including Fitness Tech.

F

Fitness Tech

1,233 items

This Collection includes startups developing software and technology to augment approaches to developing or maintaining physical fitness, including workout apps, wearables, and connected fitness equipment.

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