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Founded Year



Series C | Alive

Total Raised




Last Raised

$100M | 2 yrs ago

About Sure

Sure develops an insurance technology company. It provides application program interface (API) based digital insurance programs for global brands and insurance carriers. It enables them to distribute insurance programs digitally and helps manage digital sales, launch in new markets, and modernize their systems. The company was founded in 2015 and is based in New York, New York.

Headquarters Location

33 Irving Place

New York, New York, 10003,

United States



ESPs containing Sure

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Insurance / Life Insurance Tech

The digital insurance payments market offers solutions for insurance organizations to optimize their payment processes. It involves integrating multiple payment technologies and providers into one platform, enabling insurers to make real-time decisions and reduce costs. The market also offers solutions for premium billing, allowing carriers to automate payment reconciliation. With the increasing d…

Sure named as Challenger among 10 other companies, including Stripe, One Inc, and Insurity.

Sure's Products & Differentiators

    The Sure Platform - Distribution

    Sure’s robust core infrastructure powers meaningful direct-to-consumer, B2B, and B2B2C experiences online. Sure distribution enables customers to: Calculate policy rates in as little as 200 ms with Sure's Rating Engine. Rely on the accuracy of a Quoting Engine that's generated tens of billions of quotes. Auto-populate data from first- and third-party data to speed up quoting time. Give customers the ability to fully customize coverage limits and bind policies instantly. Support global markets by leveraging the platform’s multi-language and
 multi-currency capabilities with flexible options for ACH, debit, and credit. Instantly generate and share state-specific policy documents and certificates of insurance with your customers directly from the Sure Platform.


Research containing Sure

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Sure in 4 CB Insights research briefs, most recently on Aug 7, 2023.

Expert Collections containing Sure

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Sure is included in 4 Expert Collections, including Insurtech.



4,188 items

Companies and startups that use of technology to improve core and ancillary insurance operations. Companies in this collection are creating new product architectures, improving underwriting models, accelerating claims and creating a better customer experience



8,123 items

Companies and startups in this collection provide technology to streamline, improve, and transform financial services, products, and operations for individuals and businesses.


Fintech 100

250 items

250 of the most promising private companies applying a mix of software and technology to transform the financial services industry.


Insurtech 50

100 items

Sure Patents

Sure has filed 34 patents.

The 3 most popular patent topics include:

  • mobile payments
  • muscles of the upper limb
  • network protocols
patents chart

Application Date

Grant Date


Related Topics




Implants (medicine), Prosthetics, Orthopedic surgical procedures, Plastic surgery, Foot diseases


Application Date


Grant Date



Related Topics

Implants (medicine), Prosthetics, Orthopedic surgical procedures, Plastic surgery, Foot diseases



Latest Sure News

08:00 ET TurboTenant increases renters insurance adoption by 30% in one week using Sure's API

Nov 28, 2023

News provided by Share this article Share toX All-in-one rental management software provider expands its partnership with Sure to increase access to renters insurance LOS ANGELES, Nov. 28, 2023 /PRNewswire/ --  Sure , the insurance technology leader that unlocks the potential of digital insurance, today announced that it has expanded its partnership with TurboTenant , an all-in-one online property management solution, to drive greater adoption of renters insurance. To connect more tenants with renters insurance, TurboTenant chose to expand its partnership with Sure because no other company could compete with Sure's technology, speed to market, experience, and technical support. Using Sure's technology, TurboTenant is helping more tenants secure the protection they need while empowering landlords to manage all aspects of the rental process through a unified solution. TurboTenant increases renters insurance adoption by 30% in one week using Sure's API To offer access to renters insurance, TurboTenant was first using Sure's iFrame technology for its dynamic interface. The partnership quickly expanded after TurboTenant discovered they needed a different implementation solution to best support their community of renters who preferred to use the TurboTenant platform on mobile. To better serve its community and meet them where they are through a seamless experience, TurboTenant needed to deploy Sure's API integration to shift to a mobile-first customer experience. "Over 90% of our renters are on mobile, so while the iFrame was a great way to dip our toe in the water with renters insurance, we needed a different long-term solution," said Seamus Nally, CEO of TurboTenant. "Our goal was to reduce friction for tenants so they can have access to the coverage they need to protect their belongings and the rental property without leaving the TurboTenant platform. Our partnership with Sure was the linchpin to help make it happen." The process from development to release took only two months, with only a couple of engineers on TurboTenant's developer team working on it in partnership with Sure's expert technologists. The API release proved to be an immediate success. Just one week after this implementation, TurboTenant saw a nearly 30% increase in adoption of binded renters insurance policies and an increased confidence in its ability to provide renters with a better user experience. "Before with iFrame, if renters wanted to get insurance, it wasn't realistic for us to expect that would work smoothly when most of our renters were using mobile and we couldn't support that well," said Raj Karyampudi, Principal Product Manager at TurboTenant. "We feel more comfortable now that we can better support renters through our partnership with Sure." To learn more about how Sure helped TurboTenant drive greater adoption of renters insurance, read the full case study . About Sure Sure is the global insurance technology leader that unlocks the potential of digital insurance. Global brands and market-leading insurance carriers from the Fortune 500 build and launch sophisticated embedded insurance products on Sure's SaaS infrastructure to distribute, service, and scale digital insurance. Sure's insurance expertise combined with its technology increases revenue streams and accelerates market growth while revolutionizing the customer experience. Visit and follow us on LinkedIn and Twitter . About TurboTenant More than 450,000 independent landlords across the U.S. enjoy TurboTenant's free, all-in-one online property management software. Features offered by TurboTenant include rental applications, tenant screening, property marketing, rent payments, lease agreements, and rent reporting. Please reach out to [email protected] for specific data requests. Contact:

Sure Frequently Asked Questions (FAQ)

  • When was Sure founded?

    Sure was founded in 2015.

  • Where is Sure's headquarters?

    Sure's headquarters is located at 33 Irving Place, New York.

  • What is Sure's latest funding round?

    Sure's latest funding round is Series C.

  • How much did Sure raise?

    Sure raised a total of $123.12M.

  • Who are the investors of Sure?

    Investors of Sure include W.R. Berkley, Menlo Ventures, Declaration Partners, WndrCo, Cohen Circle and 14 more.

  • Who are Sure's competitors?

    Competitors of Sure include Bolttech, REIN, Duck Creek Technologies, Amodo, Goose and 7 more.

  • What products does Sure offer?

    Sure's products include The Sure Platform - Distribution and 4 more.

  • Who are Sure's customers?

    Customers of Sure include Carvana and Toggle, A Farmer's Insurance Company.


Compare Sure to Competitors

Instanda Logo

Instanda offers a no-code product design platform. It provides a management tool that empowers insurers, brokers, and managing general agents (MGAs) to build and launch insurance products and then distribute and self­-manage them online. Instanda was founded in 2012 and is based in London, United Kingdom.


KASKO designs, distributes, and runs digital insurance products for any distribution channel. It offers an application programming interface (API)-powered agile insurance product and distribution platform that operates between digital customer touchpoints and legacy information technology (IT) systems. The platform lets insurance providers, brokers, and cover holders develop insurance products. It was founded in 2015 and is based in London, United Kingdom.

Inzura Logo

Inzura is a company that focuses on digital engagement and efficiency improvements for insurers and financial institutions through automation. The company offers digital products that integrate data and AI to drive customer engagement, reduce fraud, and lower operational costs. These products include policy validation, telematics, integrated dashcam, claims and accident reporting, dynamic pricing, and customer journey tools with rewards and gamification. It is based in London, England.


REIN is an insurance technology company that creates products for mobility, robotics, and online ecosystems. It uses data, machine learning, and modern tools to help companies bring new insurance products to market. It was formerly known as PlatformBrown. The company was founded in 2015 and is based in Boston, Massachusetts.

eBaoTech Logo

eBaoTech is a technology solution provider focused on the global insurance industry. The company offers a platform-as-a-service (PaaS) to power insurance applications and open API platforms, as well as a collection of applications for insurers, brokers, and other ecosystem players. eBaoTech primarily serves the insurance industry, including carriers, brokers, agents, and InsurTech startups. It was founded in 2000 and is based in Shanghai, Shanghai.

Majesco Logo

Majesco (NASDAQ: MJCO) provides core insurance technology software and information technology (IT) services to carriers worldwide. It delivers solutions and IT services in core insurance areas including policy administration, billing, claims, and distribution. The company was founded in 1982 and is based in Morristown, New Jersey.


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