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RETAIL (NON-INTERNET/MOBILE) | Home Furnishings & Improvement
surlatable.com

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Founded Year

1972

Stage

Asset Sale | AssetsPurchased

Total Raised

$44M

About Sur La Table

Sur La Table is a retail and online commerce company focusing on the kitchen. The company offers a selection of global brands in Sur La Table stores, online at surlatable.com, through the Sur La Table Catalog and via the Sur La Table Gift Registry. Sur La Table also offers cooking classes in certain locations and operates an avocational cooking school nationwide per the company. On August 13, 2020, Sur La Table was acquired by SLT Lending SPV at a valuation of $89M.

Sur La Table Headquarter Location

5701 Sixth Avenue South Suite 486

Seattle, Washington, 98108,

United States

206-613-6000

Latest Sur La Table News

Sur La Table launches private label cookware collection

Jan 13, 2022

Published Jan. 13, 2022 Dive Brief: Sur La Table announced this week it's launching an updated line of private label cookware, which will pair with the retailer's existing assortment, including tools, bakeware, food and tableware. The private label cookware line — which features a variety of materials like enameled cast iron, five-ply stainless steel and ceramic nonstick — will be available at Sur La Table stores and on its website, according to a company press release emailed to Retail Dive. The launch coincides with Sur La Table's 50th anniversary, and the retailer plans for new initiatives, partnerships and launches throughout 2022. Dive Insight: About a year and a half after a joint venture by Marquee Brands and CSC Generation bought Sur La Table out of bankruptcy , the retailer has its sights set on new launches to celebrate its 50th year in business. Sur La Table first opened in 1972 in Seattle's Pikes Place Market. By fiscal 2018, the retailer grew to have an $80 million e-commerce business (compared to a $230 million store business) and a robust cooking class business, which accounted for $35 million in revenue that year. But the pandemic forced its stores to temporarily shutter and suspended its cooking class operations. In July 2020, the retailer filed for Chapter 11 with plans to sell itself and pare down its store footprint. A month later, the Marquee Brands and CSC Generation joint venture bought Sur La Table for $88.9 million and planned to shutter 50 of the company's stores. Several retailers selling home goods benefited at the onset of the pandemic as consumers' lives centered more around the home. And brands selling cookware and bakeware-related products also experienced a boost as consumers took to their kitchens more . The new private label collection from Sur La Table seems to be a move to ride the wave of consumers getting back into the habit of cooking more meals at home, a trend fueled by the pandemic. Private labels in recent years have grown from being considered a "generic" version of an item to desirable brands in and of themselves . Bed Bath & Beyond, for example, has gone all-in on its private label rollout as part of its three-year turnaround plan,  launching eight owned brands last year . Follow Caroline Jansen on Twitter

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Research containing Sur La Table

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CB Insights Intelligence Analysts have mentioned Sur La Table in 1 CB Insights research brief, most recently on Sep 29, 2021.

Sur La Table Patents

Sur La Table has filed 2 patents.

patents chart

Application Date

Grant Date

Title

Related Topics

Status

4/18/2011

7/17/2012

Grant

Application Date

4/18/2011

Grant Date

7/17/2012

Title

Related Topics

Status

Grant

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