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SuperAwesome

superawesome.com

Founded Year

2013

Stage

Acquired | Acquired

Total Raised

$58M

Revenue

$0000 

About SuperAwesome

SuperAwesome is a kid-appropriate advertising network focusing solely on the kids and teens vertical. The company harnesses proprietary data sources, multi-country kids panels and industry expertise to help clients develop growth strategies, brand positioning, brand portfolio and product.On September 25th, 2020, SuperAwesome was acquired by Epic Games, terms of the transaction were not disclosed.

Headquarters Location

8 Duncannon St, 4th Floor

London, England, WC2N 4JF,

United Kingdom

+44 203 668 6677

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Research containing SuperAwesome

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CB Insights Intelligence Analysts have mentioned SuperAwesome in 1 CB Insights research brief, most recently on Jan 29, 2020.

SuperAwesome Patents

SuperAwesome has filed 1 patent.

The 3 most popular patent topics include:

  • Social networking services
  • Computer security
  • Cryptography
patents chart

Application Date

Grant Date

Title

Related Topics

Status

12/18/2018

Privacy, Social networking services, Internet privacy, Data laws, Computer security

Application

Application Date

12/18/2018

Grant Date

Title

Related Topics

Privacy, Social networking services, Internet privacy, Data laws, Computer security

Status

Application

Latest SuperAwesome News

How Lego and Epic Games Aim to Make Online Experiences Safe for Children

Nov 30, 2022

In the U.K., the government plans on removing proposals of its Online Safety Bill that would force Big Tech platforms to remove harmful content. Meanwhile, Twitter’s recent job cuts have reportedly decimated its child safety team. So kid-centric brands are stepping up to do their part. ParentGraph, a product developed by tech company SuperAwesome , has just passed 11.3 million sign-ups. The platform, which is owned by gaming giant Epic Games, says it’s on a mission to build a safer internet for kids and brands. SuperAwesome works with child-centric brands including Mattel and Bandai Namco, and is now partnering with iconic Danish toy manufacturer Lego . “The future of the internet needs to consider young audiences,” said SuperAwesome’s founder Dylan Collins. “We have an opportunity, as we begin to see the emergence of the metaverse, to build and think about all of the areas that really haven’t been fixed and haven’t been addressed in the internet to date.” The sign-up process for ParentGraph. SuperAwesome Kids Web Services (KWS), the SuperAwesome platform that supports ParentGraph, has been integrated into Lego ID that allows parents to opt into a network of verified guardians without having to constantly provide verification details each time a child in their household wishes to join one of the brand’s online games. The process involves the authentication of a guardian’s email, which is securely stored on the ParentGraph network with a timestamp, and the country where the device is located and the app or service has been verified. Using the platform with their email address, they are then able to manage permissions for their child on other experiences that also use KWS without the need for providing further verification information. The only data the company retains is the email and permissions needed to power ParentGraph. They are full internet citizens and we need to treat them as such. Dylan Collins, founder, SuperAwesome Additionally, this process is used to allow children access to the social functionality of the platform, which also requires guardian consent before they can communicate with other users. “It’s really demonstrating that there is a growing awareness and appreciation [among] developers [for] trying to build experiences to support younger audiences, and also to make it easier for parents to get involved in this process,” said Collins. Providing the building blocks of online safety Lego is a leading company in developing safe environments for children. It has even co-funded UNICEF’s Responsible Innovation in Technology for Children (RITEC) initiative to ensure a child’s well-being is central to digital design. The partnership will see the ParentGraph integrated within the Lego Life platform and its online games, allowing the company to carry through the standards it sets with its physical toys, such as age-appropriateness, as it prepares children and parents for an increasingly digital world . Lego “We want [parents] to feel comfortable and educated and understand what we’re doing and why,” said Anna Rafferty, vp of consumer engagement at The Lego Group. “And it shouldn’t be hard for them to be able to enable their children if they want to, to come into those experiences and get those benefits.” Rafferty said attempts to exclude children from experiences for their own protection don’t work as kids find ways to contravene those rules and find themselves in environments not designed for them. Instead, the partnership aims to safely be more inclusive of children and their desire to be online. “They are full internet citizens and we need to treat them as such,” said Collins. “So much of the brand ecosystem has been trying to figure this out for years but they’ve just been sidestepping all of this and pretending that kids don’t exist.” Shifting digital mindsets of brands Rafferty believes that by including ParentGraph on their digital environments, brands will be able to “empower” and “expand” their audiences. She also says, simply, “it’s the right thing to do.” Collins believes there’s another reason brands should consider ParentGraph: It’s free. “We now have the tools and the scale in place to show the world what brands can put in place to do the right thing by kids,” he said. Enjoying your content? You Have 1 Free Article Left. Register to continue reading!

SuperAwesome Frequently Asked Questions (FAQ)

  • When was SuperAwesome founded?

    SuperAwesome was founded in 2013.

  • Where is SuperAwesome's headquarters?

    SuperAwesome's headquarters is located at 8 Duncannon St, 4th Floor, London.

  • What is SuperAwesome's latest funding round?

    SuperAwesome's latest funding round is Acquired.

  • How much did SuperAwesome raise?

    SuperAwesome raised a total of $58M.

  • Who are the investors of SuperAwesome?

    Investors of SuperAwesome include Epic Games, Hoxton Ventures, Mayfair Equity Partners, M12, Harbert European Growth Capital and 6 more.

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