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Founded Year

2013

Stage

Unattributed VC | Alive

Total Raised

$2.058B

Last Raised

$2B | 2 yrs ago

Revenue

$0000 

About SuperAwesome

SuperAwesome is an advertising network focusing solely on the kids and teens vertical. It uses proprietary data sources, multi-country kids panels, and industry data to help clients develop growth strategies, brand positioning, brand portfolios, and products. It was founded in 2013 and is based in London, United Kingdom.

Headquarters Location

111 Buckingham Palace Rd

London, England, SW1W 0SR,

United Kingdom

+44 203 668 6677

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SuperAwesome Patents

SuperAwesome has filed 2 patents.

The 3 most popular patent topics include:

  • computer security
  • data laws
  • social networking services
patents chart

Application Date

Grant Date

Title

Related Topics

Status

5/19/2021

4/18/2023

Cryptography, Information privacy, Data laws, Computer security, Social networking services

Grant

Application Date

5/19/2021

Grant Date

4/18/2023

Title

Related Topics

Cryptography, Information privacy, Data laws, Computer security, Social networking services

Status

Grant

Latest SuperAwesome News

Epic is in shambles in litigation with Apple

Oct 3, 2023

October 3, 2023 Epic Games, the creator of Fortnite, said it plans to lay off 16 percent of its workforce, or about 830 people, and also sold its stake in Bandcamp and a marketing company focused on reaching children. Epic CEO Tim Sweeney in an open letter confirmed the plans. In it, Sweeney justified the layoffs by saying that Epic “has been spending far more money than we’re making for ‘some time’.” “For a long time, I was optimistic that we could get through this transition without layoffs, but in retrospect, I realize that was unrealistic,” Sweeney wrote. While Epic’s teams around the world have been trying to figure out how to cut costs, “we’re still a long way from being financially sustainable,” Sweeney said. Epic concluded that the only way to stabilize the company’s finances was to implement layoffs and downsizing, and immediately. According to Sweeney, two-thirds of the layoffs will not affect developers. Bandcamp to Songtradr by selling it and to SuperAwesome for managing their “kidtech” company by handing it over together, another 250 people are leaving Epic through divestitures. One part of SuperAwesome – Kids Web Services, a suite of parental control and consent management tools – will remain part of Epic. It will focus on Epic’s core products, such as developing more Fortnite features. Sweeney expects these layoffs to stabilize the company and continue to hire for some critical roles, “while keeping us net zero at our new size.” Sweeney said Epic is offering all laid-off employees six months’ pay, and workers in the United States, Canada and Brazil will also receive six months of Epic-paid health care. Epic also offers stock options and other benefits to departing employees. Most of the money is for legal battles and paying fines. On the one hand, Epic last year agreed to pay $520 million to the US competition watchdog, the FTC, for violating children’s data protection and so on. for using dark patterns for allegedly luring people to pay online. About half of the money will go to US regulators, and the rest will be used to pay compensation to people who feel they were cheated by Epic. Then there’s the years-long legal battle between Epic and Apple, which is sure to line the lawyers’ pockets. Fortnite and other Epic titles are still banned from Apple’s official App Store due to the controversy, which is sure to have a very detrimental effect on sales. The game is also not available on the Google Android Play Store. As an update, Epic sued Apple a few years ago for mandating the use of its in-app purchase system. All app developers must pay Apple’s payment system and the 30 percent commission (tax they call it) on in-app purchases. Epic won a partial victory in the original case when a judge ruled in 2021 that Apple was not guilty of antitrust charges, but must still allow developers to tell users that it is cheaper to buy elsewhere. An appeals court upheld that decision in April this year, prompting Apple to go even further and appeal to the US Supreme Court. The appeal resulted in a stay of the ruling binding Apple to allow the system to be circumvented, leaving Epic to await the final decision. Epic appealed the suspension, but the Supreme Court refused to hear it last month. Epic went to the Supreme Court again last week turned , asking it to review the 2021 ruling that Apple did not violate antitrust laws. This in turn led to Apple submitted its own application to the Supreme Court to review the other half of the 2021 decision. This long and expensive legal battle must have played a role in the current downsizing. “We have taken steps to reduce our legal costs, but we will continue to fight Apple and Google’s distribution monopoly and taxes,” Epic said in a statement. *The article has been translated based on the content of SG.hu Hírmagazin – Játék by sg.hu . If there is any problem regarding the content, copyright, please leave a report below the article. We will try to process as quickly as possible to protect the rights of the author. Thank you very much! *We just want readers to access information more quickly and easily with other multilingual content, instead of information only available in a certain language. *We always respect the copyright of the content of the author and always include the original link of the source article.If the author disagrees, just leave the report below the article, the article will be edited or deleted at the request of the author. Thanks very much! Best regards! Report Content

SuperAwesome Frequently Asked Questions (FAQ)

  • When was SuperAwesome founded?

    SuperAwesome was founded in 2013.

  • Where is SuperAwesome's headquarters?

    SuperAwesome's headquarters is located at 111 Buckingham Palace Rd, London.

  • What is SuperAwesome's latest funding round?

    SuperAwesome's latest funding round is Unattributed VC.

  • How much did SuperAwesome raise?

    SuperAwesome raised a total of $2.058B.

  • Who are the investors of SuperAwesome?

    Investors of SuperAwesome include Sony, KIRKBI, Epic Games, Hoxton Ventures, Mayfair Equity Partners and 8 more.

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