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Corporation
INTERNET | Internet Software & Services / Advertising Network or Exchange
superawesome.com

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Founded Year

2013

Stage

Acquired | Acquired

Total Raised

$58M

Revenue

$0000 

About SuperAwesome

SuperAwesome is a kid-appropriate advertising network focusing solely on the kids and teens vertical. The company harnesses proprietary data sources, multi-country kids panels and industry expertise to help clients develop growth strategies, brand positioning, brand portfolio and product.On September 25th, 2020, SuperAwesome was acquired by Epic Games, terms of the transaction were not disclosed.

SuperAwesome Headquarter Location

8 Duncannon St, 4th Floor

London, England, WC2N 4JF,

United Kingdom

+44 203 668 6677

Latest SuperAwesome News

Why Epic Games is making its child safety tool available to developers for free

Oct 1, 2021

8:00 AM MYT Millions of children play video games online, and titles like Fortnite have become especially popular with teenagers. That leaves many children open to having their information gathered by the games they are playing, especially since many games use a simple age verification question that essentially operates on an honour system. — 123rf.com Epic Games, the Cary-based maker of popular video games such as Fortnite, said on Sept 30 it would make its parent verification technology free for all developers – a move it says is part of an effort to make it safer for kids to go online. The technology comes out of an acquisition that Epic Games made last year, when it bought the company SuperAwesome, a maker of tools aimed at keeping children safe on the Internet. SuperAwesome’s Kids Web Services parent verification tool lets developers verify a parent or guardian’s identity before giving children the ability to use features that collect personal information. Millions of children play video games online, and titles like Fortnite have become especially popular with teenagers. That leaves many children open to having their information gathered by the games they are playing, especially since many games use a simple age verification question that essentially operates on an honour system. SuperAwesome’s technology checks a variety of details, like credit card information and government records, to confirm whether a parent has given a child consent to play a game. A background concern for many companies is the Children’s Online Privacy Protection Act, which penalizes companies that collect data on users under the age of 13. Some large tech companies have already had to pay fines for breaking this law, including the video app TikTok. In its release, Epic said that complying with these laws can be pricey for many small developers. “[F]or hundreds of thousands of developers around the world, it remains prohibitively expensive to do the right and compliant thing for young audiences – especially when it comes to verifying the identity of parents and guardians,” the company said. It could also aid the future development of the “metaverse”, one of Epic Games’ founder Tim Sweeney’s ultimate ambitions. “Metaverse” is a term used to describe a virtual ecosystem where people can gather in real time for shared experiences using digital avatars. One example of these shared digital experiences can be seen in the way Epic hosts concerts and movie showings in the Fortnite video game. Rather than compete against each other in a traditional video game structure, these events allow users to socialise via their avatars in the game. For some time, Sweeney has predicted a future where individuals can jump from digital experience to digital experience, and retain a high-level of interaction between them. “The metaverse will be made up of many types of experiences and will not be controlled by any one company,” Sweeney said in a statement. “This will require all of us who are building toward this future to create experiences that are not only interoperable but also take the safety of our audiences into account, no matter their age.” “By making KWS parent verification free we hope to enable more developers to create safer digital experiences, while empowering parents to make the choices that are right for their families,” he added. – The Charlotte Observer/Tribune News Service Article type: free

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Research containing SuperAwesome

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CB Insights Intelligence Analysts have mentioned SuperAwesome in 1 CB Insights research brief, most recently on Jan 29, 2020.

SuperAwesome Patents

SuperAwesome has filed 2 patents.

The 3 most popular patent topics include:

  • Social networking services
  • Computer security
  • Cryptography
patents chart

Application Date

Grant Date

Title

Related Topics

Status

5/19/2021

Cryptography, Social networking services, Key management, Online service providers, Email

Application

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00/00/0000

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5/19/2021

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Grant Date

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Title

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Cryptography, Social networking services, Key management, Online service providers, Email

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SuperAwesome Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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