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ELECTRONICS | Electrical Product Distribution / Power Generation & Storage
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Founded Year

2007

Stage

Merger | Merged

About Super B

Super B develops and produces Lithium Batteries for Marine, Automotive, Motorcycle, UPS, Recreation and Industrial applications.

Super B Headquarter Location

Demmersweg 3

Hengelo, 7556,

Netherlands

Latest Super B News

Anatomy of an NFL Good Deed-Doer: Kelvin Beachum Works to End Hunger, Clean the Ocean, Educate Kids, and, Oh Yeah, Win a Super B...

Oct 4, 2021

October 1, 2021 He is a 6-foot-3, 308-pound teddy bear who protects quarterbacks and ecosystems. The NFL has had humanitarians before, but few larger in stature and sincerity than the Arizona Cardinals’ right tackle Kelvin Beachum. His days-off during the football season are essentially days-in – as in him spending almost every Tuesday in a classroom or board room, plotting for the greater good of a nearby neighborhood. It explains why Beachum, now in his 10th season out of SMU, is the first four-time recipient of the NFL Player Association’s Community MVP award. His goals – other than winning a Super Bowl with the currently-undefeated Cardinals – are to eradicate world hunger, clear water systems of perilous lead, provide free Internet to impoverished children and steer minority students toward competent Science, Technology, Engineering and Mathematics (STEM) programs. Observers say he spends more time at a food bank than his regular bank. He has worked himself to the bone in four cities he’s played professionally in – Pittsburgh, Jacksonville, New York and now Phoenix. But he’s also traveled to Honduras with the benevolent organization World Vision to help install computers in underprivileged schools and to his hometown of Mexia, Texas to sponsor a “mobile food pantry.’’ He is action, not talk, as evidenced by the philanthropic socks he wears, courtesy of “For Bare Feet’’ -- a company he was steered to by the NFLPA for the sake of promoting his myriad of causes. Speaking during Wednesday’s Sports Capital Symposium on a topic entitled, “The Business of Good,’’ Beachum told moderator and SportTechie CEO and Co-Founder Taylor Bloom that in no uncertain terms will he ever be “the stereotypical athlete.’’ His voice only boomed from there: On his record four Community MVP Awards… Many people realize that as NFL players we’re role models. But we kind of get a bad rap when things don’t always go according to plan. So to be able to highlight the work guys are doing off of the field is a competition in some ways, but all we’re doing is supporting one another across teams, across regions, working with each other. I’ve been blessed to a part of that Community MVP Award a number of times. I continue to work in two categories. One is ending hunger both domestically and worldwide. Then getting access to STEM education – Science, Technology, Engineering and Mathematics…It’s always great to serve. On how he manages his weekly philanthropic schedule… The first thing you have to do is set some boundaries. The boundaries I’ve set are: here are the partners that I want to work with. World Vision is one of the partners I’ve worked with for years, and it came via the NFLPA. It was also the same trip [to Honduras] that was used on the ‘For Bare Feet’ project that was an initiative last year. But I sit down and we talk about what we want to get done at a particular time of the year. If I want to go and volunteer at the food bank, I’m going to do that two times a month. And I’m catering that around my schedule. I know what my schedule is going to be from August or July Kelvin Beachum works at a Phoenix food bank at least two times a month. until the Super Bowl. It’s very regimented, which I love. It’s very structured. It’s the same thing on Wednesday, the same thing on Thursday, the same thing on Friday. Monday and Tuesday’s kind of the flex days [to be in the community]. Saturday and Sunday, you know what that is [football]. But it’s finding out, here are the pockets of time that I have and then structuring those things to meet some of the requirements that I have for myself, and the standard I have for myself on how I want to be able to serve in the community and the partners I want to work with, whether they’re local, regional, national, or global in that regard. So it’s really just being able to set the calendar, stick to it, and serve the partners I know I have a partnership with, and there are people that come on that I had no idea about. I had no idea about Intuit [which he has worked with to give underprivileged children access to computers and the Internet]. That opportunity came about through a relationship with the NFLPA. When that happens, then you kind of finagle and try to squeeze things in to make it work for both parties. On luring other teammates or players to partner in the community with him…. The more people see you doing the work the more they actually want to find a way to get involved. I’m a veteran in the locker room now and this year [linebacker] Dennis Gardeck wanted to do a food distribution with the local food bank here. I've worked with food banks all across the country. And he came up to me and was like, ‘Kelvin, I’ve never done this before, would you want to partner with me?’ That’s the best thing that he could’ve said because that’s easy for me. Now we get to do this together. It’s always great to do things as a tribe, get to do things with other teammates and then you’re able to pull other people along. Now it’s the defensive line room that’s coming to support Dennis. It’s also the offensive line coming to support me. So now it’s another team activity. It’s another way for us to bond with each other and grow with each other off the field. But I would say that’s really something starting to take place a lot. Guys are seeing… you don’t know what your passion is until you actually start doing things. On his evolution into community service… I would say my first couple years in the league, I was just throwing everything at the wall. I was at CES [Consumer Electronic Show]. I was at every licensing event the NFLPA put on, every licensing event the NFL put on. I was at everything -- to try to get a sense of what actually stuck and what actually spoke most to me. And I would say over the last 3 to 4 years, things are starting to be simplified. I know exactly what I want to do, who I want to do it with, why I want to do it with them. But that only takes you actually going through the trial and experiment of actually what’s out there. What’s available? What am I passionate about? What does speak to me? So there is a process that needs to happen for you to actually go through the fire of actually being able to see what brand speaks to me. On how a football player can best represent a company or a sponsor… At the end of the day, there has to be authenticity with the brand. If there’s no authenticity with the brand, it won’t be real. And fans will know it, the sponsor will know it, the brand will know it, you will know it. So, at the end of the day, make sure that it’s authentic, it’s genuine, it’s real. You know, I wore the [“For Bare Feet’’] socks that…they provided for me! It’s authentic. It’s funny. I wear ‘em into the facility and people know what I’m wearing. So you want to make sure that those things are very genuine and…who you are. When they are, it permeates through the brand, through the relationship, and then you’re able to have something that lasts, not only time but a multi-year partnership which, for me, is what matters the most. Beachum wears what he preaches. On how he developed an interest in technology and bettering himself… I think, No. 1, My dad would tell me this all the time. He was like, ‘My dad used to say I want you to go farther than I did.’ And then growing up, all my dad told me was, ‘I want you to go farther than I did.’ And it starts there. And then from there, it’s just being curious. I think the best way to be a life-long learner is to be curious. And that curiosity has gotten me in trouble. And sometimes in good trouble. But I think that curiosity is needed. On what drives him… And the thing is, I’ve been a huge proponent of not being the stereotypical athlete. And I think when you think about athletes, especially African-American athletes that come into a lot of money, the stigmas and the stereotypes that come along with that, I just wanted to defy that in every single possible way. And doing that, you know, I’ve put myself in uncomfortable positions, I’ve went to places where athletes are not supposed to go. I’ve been in meetings and board meetings and taken calls from people I never thought was even possible. But that curiosity has led me to learn about things that I never knew about. I mean, football has taken me to places I’ve never thought about. There’s a curiosity about being able to into a founder’s office or going to a fireside chat at CES…It lets you do things you won’t be exposed to that the world has to offer. And I’m adamant about doing that, I’m adamant about pushing the boundaries. I can’t take no for an answer. I keep knocking on the door until I get in, and the NFLPA knows that I’m willing to ask. I’m not afraid of rejection. And so that’s boded well for me. On fans responding to his philanthropic ways and helping the cause, as well…  I think anytime a fan sees that you’re genuine and you’re authentic, they want to find a way to do it with you. As simple as that. Whether it’s socks or trading cards, whether it’s t-shirts, whether it’s …now it’s NFTs. Whatever that is, if the fan and the consumer find that it is authentic and is genuine and it’s a way they can relate to the player, they’re all about jumping on board. And they’re all about being added. As players, we have our colleges to give us added fandom. You have our teams that have added fandom. And I’ve been on a number of teams. So I’ve got fans from Pittsburgh, Jacksonville, New York --  now Arizona. And they follow you. So, when fans see your authenticity, they want to follow you, they want to be part of your career, they want to be part of who you are as an individual, as a person, and they want to see you succeed. And when they see that, they’re more than willing…If I say I’m going to sell wristbands, they’re going to find a way to buy ‘em because they’re supporters of mine. So no matter what the case is -- socks, NFTs, CryptoKitties, CryptoBucks, what have you -- they want to be involved in it. It's all about staying authentic. Photo credits: Mike Stobe/Getty Images; Christian Petersen/Getty Images; Kelvin Beachum; Ronald Martinez/Getty Images Latest

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