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Super Coffee

Founded Year



Series B | Alive

Total Raised




Last Raised

$106M | 1 yr ago



About Super Coffee

Super Coffee aka Kitu Life offers a line of Positive Energy products from Super Coffees and Super Espressos to Super Creamers which utilize healthy fats from MCT Oil and lactose-free protein for sustained energy.

Headquarters Location

1005 E Saint Elmo Rd

Austin, Texas, 78745,

United States


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Research containing Super Coffee

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CB Insights Intelligence Analysts have mentioned Super Coffee in 1 CB Insights research brief, most recently on May 25, 2021.

Expert Collections containing Super Coffee

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Super Coffee is included in 2 Expert Collections, including Food & Beverage .


Food & Beverage

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Wellness Tech

1,367 items

We define wellness tech as companies developing technology to help consumers improve their physical, mental, and social well-being. Companies in this collection play across a wide range of categories, including food and beverage, fitness, personal care, and corporate wellness.

Latest Super Coffee News

This Week’s New Products: RTD Coffee for a Caffeinated New Year, Plus FRIENDS-inspired Creamer

Jan 6, 2023

This Week’s New Products: RTD Coffee for a Caffeinated New Year, Plus FRIENDS-inspired Creamer In this first new products roundup of the New Year, Nguyen Coffee Supply unveils two new cold brew varieties, Super Coffee transitions its multi-serve bottle into rPET packaging and International Delight transports consumers to Central Perk cafe with its latest licensed flavor release. Clearly Canadian Clearly Canadian expanded its core sparkling water lineup with a new flavor, Summer Strawberry. The flavor was first introduced as a LTO this summer and, based on its popularity with consumers, has been made a permanent addition to the roster. Clearly Canadian Summer Strawberry is available at grocery stores across North America for $2.69 per 11 oz. bottle. For more information, visit . International Delight International Delight is transporting consumers to the iconic Central Perk cafe with its newest licensed flavor release, FRIENDS Manhattan Hazelnut Creamer. Inspired by Central Perk’s Manhattan Mocha coffee from the iconic 90’s sitcom “Friends,” the new offering is available in both regular and Zero Sugar varieties. International Delight FRIENDS Manhattan Hazelnut Creamer is available at retailers nationwide for $3.99 per 32 oz. bottle. For more information, visit . Rasa Colorado-based coffee alternative brand Rasa introduced two new adaptogen and mushroom beverage mixes, Classic and Café Rasa. The former features six adaptogens including red Asian ginseng, cordyceps, rhodiola, gynostemma, shatavari and maca and flavor notes of roasted date seed and roasted burdock root. The latter blends organic freeze-dried coffee with adaptogens like cordyceps and red Asian ginseng and has 60mg of caffeine per serving. Both new products are available online for $36 per 12-pack of single-serve packets. For more information, visit . Super Coffee After 18 months of battling “external factors,” Super Coffee has transitioned its glass multi-serve bottle into a new rPET Super Coffee Multi Serve, chief revenue officer Jake DeCicco announced in a LinkedIn post. The rPET multi-serve bottles are now available at Whole Foods Market nationwide. For more information, visit . Moshi Asian-inspired beverage brand Moshi announced the launch of its new sparkling matcha teas. Available in four flavors – Original, White Strawberry, Matcha Ginger and Coconut – the teas are crafted with Uji Matcha and have 110 calories per 12 oz. bottle. The brand is also set to debut a line of sparkling oolong tea in the near future. For more information, visit . Nguyen Coffee Supply Nguyen Coffee Supply added two new RTD cold brew varieties to its Vietnamese coffee line, Condensed Milk and Coconut. The former pays homage to cà phê sua dá (Vietnamese iced coffee) and boasts 180mg of caffeine per can. The latter pays homage to Vietnam’s traditional cà phê dua (robusta coffee with fresh coconut milk over ice) and packs 180mg of caffeine per can. Both new varieties are available online and at Whole Foods Market stores in New York City for $24 per 6-pack. For more information, visit . MUD\WTR MUD\WTR expanded its lineup of adaptogenic mushroom drink blends with the debut of :rise Matcha and :balance Turmeric. The former is crafted with matcha, ginger and black cardamom and features adaptogenics like Lion’s Mane and cordyceps. The latter features rooibos chai, turmeric and cardamom. Both offerings are available online for $50 per 30-serving canister. For more information, visit .

Super Coffee Frequently Asked Questions (FAQ)

  • When was Super Coffee founded?

    Super Coffee was founded in 2015.

  • Where is Super Coffee's headquarters?

    Super Coffee's headquarters is located at 1005 E Saint Elmo Rd, Austin.

  • What is Super Coffee's latest funding round?

    Super Coffee's latest funding round is Series B.

  • How much did Super Coffee raise?

    Super Coffee raised a total of $159.11M.

  • Who are the investors of Super Coffee?

    Investors of Super Coffee include Trousdale Ventures, Brian Goldberg, Dave Burwick, LivWell Ventures, Dave Peacock and 23 more.

  • Who are Super Coffee's competitors?

    Competitors of Super Coffee include Laird Superfood.

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Starbucks Corporation (NASDAQ:SBUX) purchases and roasts whole bean coffees and sells them, along with fresh, rich-brewed coffees, Italian-style espresso beverages, cold-blended beverages, a variety of pastries and confections, coffee-related accessories and equipment, a selection of premium teas and a line of compact discs, primarily through Company-operated retail stores in countries around the world. Starbucks sells coffee and tea products through other channels of distribution, and, through certain of its equity investors, the Company also produces and sells bottled Frappuccino and Starbucks DoubleShot coffee drinks and a line of ice creams.

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