Latest Sumdog News
Aug 23, 2017
Edinburgh-based edtech company, Sumdog Ltd, has secured £1.4m funding from Nesta Impact Investments and the Scottish Investment Bank, the investment arm of Scottish Enterprise. Founded in 1994 and originally known as Crocodile Clips, the business provides a games-based learning system covering maths, reading, writing and spelling, which is available online and via mobile apps. Sumdog claims that last year a total of 3m children in the UK and US used its platform to improve their attainment in maths and English. It is planning to use the investment to increase its user base in these two regions and expand its team in both its Edinburgh HQ and New York office. Many of the maths games on Sumdog are provided for free, but parents and schools can subscribe to access premium games, reading and writing content, and student reports. The business reports a 50% increase in turnover during 2016 and expects further growth in 2017. The challenge for Sumdog and its new investors is that it is playing in a very crowded market. It is up against some well backed competitors such as 3P Learning’s Mathletics and MyMaths from Oxford University Press. Many schools in the UK are struggling financially, so encouraging them to move from the free content to the premium content will be no easy task.