Latest Stylehive News
Aug 4, 2012
Posted Man Builds A Real, Working Wall-E That’s Still Eternally Hunting For Eve Patricia Handschiegel, who founded fashion media company StyleDiary (and eventually sold it to StyleHive ) is back with a new startup bringing together lifestyle content and commerce. Handschiegel says she’s been interested in that combination since her time at StyleDiary, but thanks to the acquisition, she didn’t really pursue it. Nowadays you hear a lot more about bringing content and commerce together, but Handschiegel says that for the most part, it an area being tackled by e-commerce companies who start posting articles or other kinds of content featuring their products. With her new site Condiment , she’s taking the opposite approach, focusing on content first and then building the store. Condiment had a quiet launch in January. Handschiegel says she’s trying to create a digital magazine focused on “life’s little extras” (hence the name, which she credits to Laurie Percival ). For example, this week’s issue includes a spread of fashion, furniture, and accessories for the fall , and another on art and home decor picks . Today, Handschiegel also launched the other big piece of the business, the market. She says she’s curating a small collection of products from “startups” in industries like food, fashion, and home. There’s a separate market page on the Condiment website, but naturally, if one of the products for sale is featured in a Condiment article, there’s a “buy this in the market!” link too. “These product companies are squarely focused on the offline retail channel, which is their key target market,” Handshciegel tells me via email. “While there are plenty of inexpensive means to sell online, they are often too small in size to invest the human/financial capital to create, manage and grow that presence. Condiment does the work for them.” Since the market just launched, you can expect the product lineup to grow over time. Handschiegel is hoping to expand the editorial side too — she says she wanted to get some of the experimenting out of the way before investing heavily on the tech side, but now she’s hoping to get on-board with one of the digital magazine publishing platforms. That would also allow her to publish more frequently — although she still wants to take a slower-paced, magazine-style approach. Handschiegel already writes a blog , and she says the her aims with Condiment are very different. “With a digital magazine, when it’s about making pudding and buying laptop bags, it’s a little less time sensitive,” she says. Condiment is self-funded.
Stylehive Frequently Asked Questions (FAQ)
When was Stylehive founded?
Stylehive was founded in 2006.
Where is Stylehive's headquarters?
Stylehive's headquarters is located at 609 Mission Street, San Francisco.
What is Stylehive's latest funding round?
Stylehive's latest funding round is Unattributed VC.
How much did Stylehive raise?
Stylehive raised a total of $2.62M.
Who are the investors of Stylehive?
Investors of Stylehive include Lightspeed Venture Partners.
Who are Stylehive's competitors?
Competitors of Stylehive include Polyvore and 3 more.
Compare Stylehive to Competitors
EDITD is a company that specializes in retail analytics, operating within the retail and technology sectors. The company provides AI-driven analytics solutions that help retailers make data-driven decisions, optimize assortments, set pricing, and plan promotions. Their primary customers are in the retail industry, including merchandising, ecommerce, and marketing teams. It is based in London, England.
Fancy is a social shopping platform operating in the ecommerce industry. The company offers a platform where users can discover, collect, and purchase a variety of items curated by a global community. It is based in New York, New York.
Kaboodle aimed to make it easy to collect, organize, and share information for shopping, travel or any other research via the creation of a user's own Kaboodle page. The company was acquired by Hearst Corporation in August 2007. In September 2011, Kaboodle merged with StyleSpot.
Polyvore is a fashion community site, where users are empowered to discover style and set trends around the world. The platform allows users to mix and match images from anywhere on the web, to create outfits, interior designs, or any kind of collage. Users are also able to browse and shop thousands of looks created by a vibrant community of stylish people.
Weardrobe is a fashion-focused community for discovering different ways to wear clothing. Weardrobe aims to provide a platform for people to share reviews of their own clothing, post photos of their looks, catalog their closet and search for style inspiration.
Pinterest (NYSE: PINS) delivers an image-sharing and social media platform. Its main service is a digital platform where users can discover and share ideas in the form of recipes, home hacks, style inspiration, and more. The company primarily serves the general consumer market. Pinterest was formerly known as Cold Brew Labs. It was founded in 2010 and is based in San Francisco, California.