May 10, 2022

KamCity 10th May 2022 Non-alcoholic spirits maker Elegantly Spirited has launched a new line called ‘Strykk Not Aperitivo’. Strykk Not Aperitivo is claimed to be the world’s first non-alcoholic apéritif designed to create the perfect spritz. The two-ingredient serve avoids the need to add a non-alcoholic sparkling wine, and is made by pouring over ice and adding an equal measure of soda water. Each serve is around 25 calories, five times less than the full-strength alcoholic version. Not Aperitivo (ABV <0.5%) is Strykk’s first product in the liqueurs category and extends its portfolio of four non-alc spirits, Not G*n, Not R*m, Not V*dka and Not Vanilla V*dka. “Strykk Not Aperitivo represents a huge growth opportunity both for the grocery and on-trade markets,” said Elegantly Spirited CEO and founder of Strykk, Alex Carlton. “The Spritz moment is all about summer fun and people coming together for al fresco drinking. Strykk Not Aperitivo is a refreshing, vibrant and exciting serve and allows those who don’t want to drink alcohol to join in the ritual. People love the bittersweet citrus and botanical taste of aperitivos and with spring and summer round the corner, there will be huge interest from consumers looking for non-alc versions of one of their favourite lighter serves and Strykk Not Aperitivo Spritz is the perfect.solution.” The Strykk Not Aperitivo RRP is set at £12 and it will initially be available from Ocado, Amazon, Strykk.com and Funkin.co.uk. Carlton added: “We are determined to democratise the category and believe it is our responsibility to set prices at a reasonable level making non-alc drinks within reach of everyday shoppers. This will allow the category to succeed and consumers to moderate alcohol consumption and enjoy a better lifestyle balance.” TAGS