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Latest Stripe Theory News
Sep 30, 2020
Author of the article: Article content Fast-Growing, Data-Fueled Digital Agency will Enhance ACC Offerings with Analytics, Insights and Integrated Strategy LOS ANGELES — Today, Acceleration Community of Companies (ACC) announced the acquisition of Stripe Theory, an Atlanta-based, data-fueled, strategic marketing agency. The addition of Stripe Theory will empower ACC to help its clients go beyond data to uncover insights and strategies that measurably and cost-effectively grow and protect brands. We apologize, but this video has failed to load. Try refreshing your browser, or Stripe Theory Joins the Acceleration Community of Companies Back to video STRIPE THEORY JOINS THE ACCELERATION COMMUNITY OF COMPANIES. Fast-Growing, Data-Fueled Digital Agency will Enhance ACC Offerings with Analytics, Insights and Integrated Strategy “The incredible growth of Stripe Theory is nothing short of amazing,” said Michael Nyman, CEO of ACC. “Stripe Theory doesn’t stop at data. Their integrated and innovative mindset turns data into insights, insights into strategy and strategy into breakthrough results for brands of all types. This commitment to perpetual learning, insight identification and strategic testing is a growth need in the brand marketplace and we’re thrilled to have this need now met with the addition of Stripe Theory.” Established in 2015 by Craig Kronenberger, Stripe Theory was founded on the belief that a focused application and deep expertise of data and analytics can fuel more relevant, cost-effective and impactful marketing results. Through teams in Atlanta and the Philippines, the company leverages a suite of proprietary technologies, tools and processes to deliver strategy and execution across digital marketing, paid media, communications and crisis management. The agency’s work spans B2C and B2B and its portfolio of clients includes Amazon, Nissan, Alexa.com, Lagunitas, and Canopy Growth among others. Article Sidebar Article content continued “Joining the ACC team is an amazing opportunity for Stripe Theory and we couldn’t be more thrilled,” said Craig Kronenberger. “When I started Stripe I sought to create an agency unencumbered by silos and committed to building a data-first approach to brand promotion and protection. This vision aligns with ACC’s evolution and we are excited to leverage our skill sets in paid media, strategy and analytics to unlock new value and understanding for ACC’s impressive portfolio of companies and clients.” Through the acquisition, Stripe Theory will continue to operate under the leadership of Kronenberger and its executive leadership team which includes Isys Caffey-Horne, Adrienne Morgan and Amanda Hauther. As part of this strategic partnership, the agency’s reputation and crisis management division will continue to operate under the name Stripe Reputation. About ACC ACC is developing a new go-to-market business approach with a series of strategic and complementary acquisitions, including MKG, a leading creative agency specializing in brand experiences and Pink Sparrow, a design and fabrication shop specializing in experiential environments. Additionally, ACC has a brand advisory unit, ACC Advisory, a consultancy aimed at providing clients a central point for integration and customization. Acceleration’s unique community of specialized firms help clients move quickly and efficiently with their branding, marketing and media decisions and action, by ensuring all agencies are tech-enabled, with data and analytics utilization linking them all together and driving maximum results for their clients. Between ACC Advisory and its current business portfolio, clients and projects include a mix and range of Fortune 500 as well as direct-to-consumer brands, from Pepsi, Google, Lululemon, Bank of America, Facebook, Sephora, Disney-ABC, Dolby and T-Mobile, FashionNova, Canopy Growth and iWi, a new algae-based Omega supplement. For more information, please visit: www.theaccelerationcc.com . Advertisement
Stripe Theory Frequently Asked Questions (FAQ)
Where is Stripe Theory's headquarters?
Stripe Theory's headquarters is located at Atlanta.
What is Stripe Theory's latest funding round?
Stripe Theory's latest funding round is Acquired.
Who are the investors of Stripe Theory?
Investors of Stripe Theory include Acceleration Partners.
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