Latest StreetCred News
Sep 17, 2020
The co-founder of FiComm returns with a new PR company focused on financial servicesIntegrated Partners and Potomac Fund Management will be “flagship clients” of the new firm StreetCred Communications, LLC (“StreetCred” – www.streetcredpr.com) has launched as the newest PR firm serving financial services. After selling his interest in FiComm Partners in 2018, Jason Lahita returns with a new, consultative public relations offering for financial services firms. StreetCred will amplify client visibility via strategic corporate communications and brand media relations efforts. The first two clients of StreetCred are Integrated Partners and Potomac Fund Management. Integrated Partners, a national financial planning and investment advisory firm with approximately $8B in brokerage and advisory assets, has employed Lahita for the last two years, where he served as Chief Communications Officer. Integrated has already signed on to work with StreetCred, joined by Potomac Fund Management, an asset manager and TAMP serving financial advisors. StreetCred’s service offering includes comprehensive public relations counsel and execution. Lahita’s new entity will serve financial services firms as a reliable, fully-engaged, process-driven communications partner that delivers measurable results. Services include: press release campaigns; financial copywriting; byline article development and placement; proactive media outreach and relationship management; media training and coaching; reporting, review and analysis. “The first thing I’d like to express is my gratitude to Paul Saganey and the entire Integrated Partners team, for taking me in and trusting me with their external comms program for the last two years,” said Jason Lahita. “I’ve loved every minute as an Integrated teammate, but I still have some things to accomplish on the entrepreneurial side. I’m honored that Integrated believes in me to the point of coming aboard as client number one right out of the gates, in addition to Manish Khatta and the dynamic team at Potomac Fund Management.” “My relationship with Jason spans the better part of a decade,” said Paul Saganey, founder and president, Integrated. “He’s been an impactful contributor to Integrated’s growth and evolution over the last two years, and having experienced the power of well-organized PR first-hand, the decision to become his first customer at StreetCred was a no-brainer.” “When it comes to PR representation for our company, Lahita was the only choice for me,” said Manish Khatta, president and CIO, Potomac. “This is new territory for us, but we are in full growth mode, fueled by an elite team and we’re not about to lose momentum. We’re excited to be a StreetCred flagship client.” “The only way I know how to approach public relations is as an extension of my clients’ brands. You have to get out there on the frontlines with them every day. To say I am extremely fired up about the launch of company number two would be an understatement. Don’t call it a comeback! I’ve been here for years… You know the rest,” said Lahita. Lahita’s prior PR and marketing roles consulting with clients, while helping them to secure thousands of media opportunities, spans sixteen years – at United Capital Financial Advisers, Cognito Media, FiComm and most recently, Integrated. If you are interested in speaking with StreetCred regarding partnering together for your communications outreach, please e-mail email@example.com or visit www.streetcredpr.com.