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Strata Marketing

Founded Year



Acquired | Acquired

About Strata Marketing

Strata Marketing is a software company involved in connecting media buyers and sellers. It was acquired by Comcast in 2005.

Headquarters Location

Chicago, Illinois,

United States

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Expert Collections containing Strata Marketing

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Strata Marketing is included in 1 Expert Collection, including Ad Tech.


Ad Tech

3,737 items

Companies offering tech-enabled marketing and advertising services.

Latest Strata Marketing News

Consumers have no love for online video's cruddy, repetitive commercials, study says

Jul 16, 2014

Reprint Those who have spent any time watching ad-supported online video are painfully familiar with the grueling amount of repeat ads they're subjected to. And a new Strata Marketing survey concurs, finding that a big chunk of consumers consider OTT ads more annoying than television ads. "Seventy-six percent of those in the 60+ age bracket and 61% of those in the 45-60 demographic found both types of video ads to be just as intrusive. Younger viewers aged 18-29 and 30-44 responded at lower rates of 52% and 54%, respectively," a Strata post said. The advertising software vendor surveyed 675 U.S. adults online in mid-June, with the demographic split almost evenly between men and women. Repeat ads led 16 percent of respondents to skip those ads (when they could). Another 15 percent said that poor targeting leads them to skip ads online. And while online ads usually function correctly, only 10 percent of respondents said that those ads were properly targeted toward them. "While perhaps unsurprising, the survey results are a warning for the long list of publishers, digital companies and media companies that are pushing more and more video content online…" a Wall Street Journal article said. BTIG analyst Richard Greenfield recently described a "torturous" experience trying to access the second season of The Americans online, through FX's viewing app. "These 60-90 second ad breaks quickly became tortuous due to the repetition of the ads," he writes. "Some days we were shown the same two commercials during every single ad break (Audi and Burger King). Other days we ended up with the exact same ad (Audi) running three times during every commercial break (and remember fast-forwarding was disabled). " But according to another study, it doesn't have to be that way. An Annalect survey of about 1,300 viewers found that many binge viewers (those who watch three or more episodes of the same program on any device) are annoyed by online ads, but 49 percent of those surveyed said that "ads come with the territory" and that they would watch them if it lowered their subscription rate. Strata's survey responses fell along that line as well, with about 85 percent of 45-60 year-olds saying they didn't want to shell out money for a premium subscription to avoid having to watch ads. Opinions like that could bolster speculation that some SVOD providers may be looking at ad-supported models. Amazon, for example, added free episodes of select TV series to its iOS app for non-Prime subscribers, with ads showing before and after the episodes. But if OTT providers want that buy-in, the advertising experience must continue to improve. "TV Everywhere not only feels more like TV Not Everywhere, but the consumer experience/viewing rules are nowhere near what they need to be," Greenfield wrote. Advertising sentiments among binge-viewers. (Source: Annalect ) For more:

Strata Marketing Frequently Asked Questions (FAQ)

  • When was Strata Marketing founded?

    Strata Marketing was founded in 1984.

  • Where is Strata Marketing's headquarters?

    Strata Marketing's headquarters is located at Chicago.

  • What is Strata Marketing's latest funding round?

    Strata Marketing's latest funding round is Acquired.

  • Who are the investors of Strata Marketing?

    Investors of Strata Marketing include Comcast.

  • Who are Strata Marketing's competitors?

    Competitors of Strata Marketing include MediaOcean.

Compare Strata Marketing to Competitors

MediaOcean Logo

MediaOcean is the developer of a software platform to assist businesses and professionals across the global marketing ecosystem with automation, efficiency, and flexibility in their workflow assisting with planning, buying, analyzing, optimizing, invoicing and payments. The company was founded in 1999 and is based in New York, New York.

Basis Technologies Logo
Basis Technologies

Basis Technologies is creating a platform to make digital advertising easier. Its enterprise-class software centralizes, organizes, and automates all digital media campaigns across all channels, accessing both guaranteed and biddable inventory, to achieve any objective. The company's holistic approach gives marketers a single system of record to fulfill their research, planning, buying, optimization, reporting, and reconciliation needs. Since 2001, Centro has successfully planned and executed nearly 200,000 campaigns across all digital display platforms and ad format types.

Apace Systems

Apace Systems manufactures enterprise-class storage and media asset management web apps for media-centric environments. The company provides turnkey solutions for distributed media asset management, workflows, and storage for professional and corporate media markets to enhance collaboration and efficiency. It was founded in 2002 and is based in Orange, California.

Marketron Logo

Marketron, founded in 1969, is a provider of business software solutions and services to the media industry. The Company's traffic, sales, digital media, business intelligence and media exchange services create new growth opportunities that produce the maximum value for their clients.

MediaPlanHQ Logo

MediaPlanHQ provides online media planning software that efficiently manages, tracks, and organizes marketing advertisement campaigns without the chaos of spreadsheets and emails. It specializes in marketing request software and media, creative project management. The company was founded in 2011 and is based in Montreal, Canada.

Advermind Logo

Advermind provides marketing automation and advertising solutions. The company's Advermind Agency Suite offers a user-friendly editor, management cockpit, customization, media plan to invoice, budget optimization, and a smoother user experience. Its services are utilized by advertisers and media agencies. Advermind is developed by MadWords. The company was founded in 2008 and is based in Istanbul, Turkey.

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