Latest Strack & Van Til News
Jan 21, 2022
Client Updates and Impressive Results Birdzi’s revolutionary customer intelligence platform made waves in 2021 and attracted three new major regional grocers: Coborn’s, Harps, and Strack & Van Til. With Birdzi, Coborn’s witnessed a 355% increase in customer retention, a 16% increase in trips per month and a 23.7% increase in spend per month. Harps implemented an app powered by Birdzi’s customer intelligence platform that received 10,000+ downloads and incorporated branded coupons, front-of-store beacons, store mapping and shoppable recipes that enhanced the customer journey. Birdzi helped Strack & Van Til leverage a customer dashboard, shopper analytics, digital offer management, and personalized ad flyers and product recommendations. Award-Winning Customer Relationships In addition to gaining new clients, Birdzi’s ongoing relationship with Weis Markets found even greater success in 2021. Ron Bonacci, VP of marketing and analytics, Weis Markets, received a Retail Innovator Award from Retail Touchpoints for his work with Birdzi. Birdzi allowed Weis to go beyond the traditional vendor-selected discounts and strategically promote all 40,000+ products sold in the store including private label products. Weis achieved a net incremental sales increase with an ROI of more than 13X on customers that received targeted offers and a 38% increase in categories shopped in the store.