About StorkUp

Check out our beta at marketplace.storkup.com, public release on the 17th February 2014. Our mission at StorkUp is to make it easy for parents to find & buy the amazing products their children deserve. We are the sum of every beautiful kids’ boutique on the planet, where parents can shop all the best, most aspirational baby and kids’ products, with the trust and reliability of buying books on Amazon. StorkUp solves the problem of customer acquisition for 1000s of independent online retailers and boutique brands. The baby and kids sector is highly fragmented, with a higher proportion of smaller brands than in comparable sectors. These businesses share the same problems of low marketing budgets, lack of technical skills, as well as narrow product ranges making retention and maximising LTV hard - all of which we can solve. Zulily has demonstrated that this sector can be disrupted by flash sales, StorkUp will demonstrate that the marketplace-opportunity is even more compelling.