Here’s why one competitor wins customers.
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Blekko is building a web search engine that in addition to crawling billions of web pages aims to offer greater transparency and user control than traditional search engines Blekko aims to provide access to the algorithms and data that the firm uses to determine relevancy.Their primary differentiator are query refinement tools they call Slashtags. These tools which are used by typing things like /news or /date or /amazon or /blogs aim to make it simple for users to filter results. Users are also able to create their personalized slashtags based on a group of URLs. Blekko aims to also let users search via a variety of APIs or within a specific domain. Slashtags ultimately aim to allow search personalization and filtering through the creation of mini-indexes of authoritative or favorite sites. According to the company, slashtags aim to address the content-spam problem by providing control over results.In addition to transparency and user control through the use of slashtags, Blekko aims to enable a social element by allowing users to users to ƒ¢¢š¬…followƒ¢¢š¬‚ one another.
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