Starcom

May 23, 2022

Starcom, part of Publicis Media, has won the UK & EMEA digital assignment for global investment company, abrdn, as part of a competitive pitch. The assignment will be led from London by Starcom’s specialist performance marketing team, Performics, that will support abrdn’s ongoing rebranding efforts and digital transformation across the PLC and all its vectors; Investments, Adviser and Personal. The scope includes all digital assignments for the brand, encompassing customer segmentation insight, paid search, SEO, content, conversion rate optimisation, affiliates, social and programmatic display activity across 28 markets (including the UK, France and Germany). The agency was chosen as abrdn’s partner after proving its excellence working with scaled, multi-language programmes, as well as the wide offering of translation services, in-house tech and innovation tools. Mathew Greenlay, Head of Global Marketing & Analytics at abrdn said: “The Performics @ Starcom team brought an impressive approach throughout the process. They precisely blend the right mix of expertise across media, data and technology to support us in our growth ambitions, in particular scaling D2C and strong localisation experience.” Paul Kasamias, Managing Partner, Performics @ Starcom, said: “Abrdn is a really forward-thinking financial services business that is relentlessly focussed on helping its customers achieve their investment goals. To have been chosen as their partner, against strong competition from both specialists and other holding groups, is a huge achievement for us and a personal highlight for me in 2022 so far. We can’t wait to get going and support abrdn on their ongoing transformation journey.”