
Standard
Founded Year
2017Stage
Series C | AliveTotal Raised
$235.62MValuation
$0000Last Raised
$150M | 1 yr agoMosaic Score
+30 points in the past 30 days
About Standard
Standard provides AI-powered autonomous checkout solutions for brick and mortar retailers. The Standard solution lets consumers shop and pay without waiting in line, scanning or stopping to check out.
Standard Headquarter Location
965 Mission St Floor 7
San Francisco, California, 94103,
United States
ESPs containing Standard
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
Contactless self-checkout companies make solutions that speed up checkout by largely eliminating interaction between shoppers and employees and preventing line formation. This market includes 4 core solutions: smart cameras enabled by computer vision, shelf sensors, self-scan mobile checkout apps, and self-scan shopping carts.
Standard named as Leader among 14 other companies, including AiFi, Trigo, and MishiPay.
Research containing Standard
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Standard in 17 CB Insights research briefs, most recently on Mar 18, 2022.

Mar 15, 2022 report
The Retail Tech 100: The top retail tech companies of 2022
Feb 2, 2022 report
Why Retail Leaders Are Prioritizing Contactless Self-Checkout
Jul 21, 2021 report
The Store Of The Future: What Retail Could Look Like In 2030
May 4, 2021 report
The Technology Driving The Omnichannel Retail Revolution
Apr 7, 2021 report
AI 100: The Artificial Intelligence Startups Redefining Industries
Dec 3, 2020 report
Retail Tech 100 of 2020: The tech innovators transforming retailExpert Collections containing Standard
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Standard is included in 10 Expert Collections, including Store management tech (In-store retail tech).
Store management tech (In-store retail tech)
1,737 items
Startups aiming to work with retailers to improve brick-and-mortar retail store operations.
Unicorns- Billion Dollar Startups
1,112 items
Grocery Retail Tech
691 items
Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.
Payments
1,949 items
Companies and startups in this collection enable consumers, businesses, and governments to pay each other - online and at the physical point-of-sale.
Future Unicorns 2019
50 items
Artificial Intelligence
8,694 items
This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.
Standard Patents
Standard has filed 58 patents.
The 3 most popular patent topics include:
- Machine learning
- Artificial neural networks
- Artificial intelligence
Application Date | Grant Date | Title | Related Topics | Status |
---|---|---|---|---|
4/1/2019 | 5/10/2022 | Digestive system surgery, Bariatrics, Digestive system procedures, Digestive system imaging, Obesity | Grant |
Application Date | 4/1/2019 |
---|---|
Grant Date | 5/10/2022 |
Title | |
Related Topics | Digestive system surgery, Bariatrics, Digestive system procedures, Digestive system imaging, Obesity |
Status | Grant |
Latest Standard News
Apr 20, 2022
To embed, copy and paste the code into your website or blog: <iframe frameborder="1" height="620" scrolling="auto" src="//www.jdsupra.com/post/contentViewerEmbed.aspx?fid=d71117e7-efde-4b88-8f82-2dc311ae0084" style="border: 2px solid #ccc; overflow-x:hidden !important; overflow:hidden;" width="100%"></iframe> WHAT YOU NEED TO KNOW IN A MINUTE OR LESS As of 1 January 2022, certain retailers, manufacturers, and importers are required to disclose the presence of bioengineered food and food that contains bioengineered ingredients on products labeled for U.S. retail sale. In a minute or less, here is what you need to know about the National Bioengineered Food Disclosure Standard (NBFDS or Standard) and the implications of this new federal regulation. The NBFDS defines bioengineered foods as those that contain detectable genetic material that has been modified through certain lab techniques and cannot be created through conventional breeding or found in nature. To help regulated entities decide whether they need to make a disclosure, the United States Department of Agriculture (USDA) developed a non-exhaustive “List of Bioengineered Foods,” which consists of familiar foods such as corn, canola, and cotton. However, even if a food or ingredient is not on the List, disclosure is still required if the manufacturer has actual knowledge that the food is bioengineered. Who Does the NBFDS Apply To? The Standard applies to food manufacturers, importers, and retailers who package and label food for retail or bulk food sales. Certain foods and entities are exempt from the disclosure requirement: (i) restaurants and similar retail food establishments; (ii) very small food manufactures (less than $2,500,000 of annual receipts); (iii) a food in which no ingredient intentionally contains a bioengineered substance, with an allowance for inadvertent or technically unavoidable bioengineered presence of up to 5% for each ingredient; and (iv) food certified under the National Organic Program. What Are the Primary Duties? Disclosure The Standard requires regulated entities ensure bioengineered foods are appropriately disclosed. There are four types of bioengineered food disclosures: labeling text, a symbol, an electronic/digital link or quick response code, or a text-messaging phone number, each with its own specific requirements. Recordkeeping Regulated entities must keep records for at least two years after the date of sale or distribution. The Standard requires that records be kept if an entity’s food or ingredient is on the “List of Bioengineered Foods” or if the entity has actual knowledge that the food is bioengineered. Enforcement Actions for Failing to Make a Disclosure The USDA has limited enforcement authority against regulated entities that do not follow the Standard. It does not have authority to issue a recall or impose civil penalties or damages. It can, however, investigate complaints of noncompliance, audit a manufacturer’s records, and publish its findings. The Standard allows anyone who suspects a violation of the Standard to submit a complaint to the USDA. Although the Standard preempts states from establishing conflicting disclosure laws for bioengineered foods, states can adopt identical bioengineered food disclosure laws that impose damages and injunctive relief—remedies that are not otherwise available under NBFDS. In fact, the preemption provision in the Standard expressly states that it does not preempt “any remedy created by a state or federal statutory or common law right.” 7 U.S.C. § 1639j. While the Standard lacks an independent private right of action, companies that fail to comply with the Standard still face compliance risk from threat of private actions under state laws that adopt the Standard, as well as the state consumer protection and false advertising lawsdiscussed below. Litigation Landscape In addition to enforcement actions at USDA, regulated entities who fail to comply with the Standard can expect to be targeted for false advertising lawsuits. Plaintiffs’ lawyers will claim that the failure to disclose the presence of bioengineered food when required to do so is misleading to consumers, and that had the consumer known that the product was bioengineered they would not have purchased the product. Although the NBFDS does not prohibit manufactures from making claims about the absence of bioengineered food (i.e., “non-bioengineered’), manufacturers who make such claims are nevertheless subject to false advertising lawsuits if the product contains genetically engineered materials. In fact, courts have allowed similar lawsuits against manufacturers whose labels say “non-GMO” or “GMO-free” whereas the products actually contain ingredients derived from genetically modified crops or from animals raised on genetically modified feed. An entity who fails to comply with the NBFDS can also expect to be sued by competitors under the Lanham Act or other state unfair competition laws for misrepresenting the nature and quality of the product in its advertising. We anticipate the new Standard will usher in a new wave of false advertising and unfair competition lawsuits.
Standard Web Traffic
Standard Rank
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Boxy is an autonomous and connected convenience store based in France. Based on Artificial Intelligence, the stores use computer vision algorithms, which reduce the operating costs of a traditional point-of-sale. In addition to offering quick and easy access to essential products, the establishment does not close.

Grabango is a checkout-free technology provider for large-scale grocery and convenience store chains. The Grabango platform is a fault-tolerant, edge computing network that accurately processes millions of simultaneous transactions. The system places no limits on who can enter the store, what can be sold there, or how the shelving is configured.

MashGin is a maker of a self-checkout machine that works through a machine vision system. The company's brick-and-mortar checkout kiosk uses cameras to machine vision scan objects and instantly ring them up. The kiosk recognizes what the food items look like without user input or bar codes, and customers can swipe their cards to pay and leave. It was founded in 2014 and is based in Palo Alto, California.
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