SquareSpectrum tackles the $25B+ real estate marketing market by providing a smart lead handling, tracking, and response tool for the residential real estate industry. As more and more real estate agents advertise online (last year, online advertising made up more than half of all spending on real estate advertising, up 17% from the year before), and 100s of websites compete for advertising dollars, the need to follow up on leads and effectively manage time has become extremely pressing. Our platform enables real estate professionals to track and auto respond to leads from any source on any medium (e-mail, phone, text, or otherwise), to gauge the effectiveness of these responses, and to do deep analytics on the quality of leads and the effectiveness of the real estate professional’s methods. We track leads from acquisition to close. We require no training, and work with any pre-existing customer relationships management systems currently in use.