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Founded Year



Series C | Alive

Total Raised


Last Raised

$40.99M | 6 mos ago

Mosaic Score

+50 points in the past 30 days

What is a Mosaic Score?
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

About Square Roots

Square Roots builds campuses of climate-controlled, indoor, hydroponic vertical farms, right in large cities. Square Roots trains young entrepreneurs to grow fresh, local food all year round. And the company sells direct to the consumer - as a local food brand, but on a global scale. The company was founded in 2016 and is based in Brooklyn, New York.

Square Roots Headquarters Location

630 Flushing Avenue Unit 375

Brooklyn, New York, 11206,

United States


ESPs containing Square Roots

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Consumer & Retail / Food & Grocery Tech

This market contains companies developing farming solutions that use technology to enable farming in non-traditional spaces. This includes indoor, vertical, urban, and hydroponic farming.

Square Roots named as Leader among 11 other companies, including InFarm, AeroFarms, and Plenty.

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Research containing Square Roots

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Square Roots in 1 CB Insights research brief, most recently on May 20, 2021.

Expert Collections containing Square Roots

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Square Roots is included in 1 Expert Collection, including Agriculture Technology (Agtech).


Agriculture Technology (Agtech)

1,979 items

Companies that are using technology to make farms more efficient.

Latest Square Roots News

Indoor Farming Leader Square Roots Expands Distribution with Meijer in Midwest

Sep 15, 2022

Indoor Farming Leader Square Roots Expands Distribution with Meijer in Midwest Indoor Farming Leader Square Roots Expands Distribution with Meijer in Midwest Fresh greens grown at Square Roots’ largest farm now sold at Meijer-branded stores in four states Kenosha, WI — Square Roots , the technology leader in indoor farming, announced today that it now sells its fresh, long-lasting produce in Meijer’s branded stores in four Midwestern states, meeting the increasing consumer demand for local food that is delicious, nutritious, and responsibly farmed. Delicious, high-quality greens will be sold at Meijer-branded stores in Wisconsin, Illinois, Indiana, and Michigan. The produce is grown and harvested locally at Square Roots’ Kenosha farm, the company’s largest indoor farm built to date . “Our new farm in Kenosha delivers delicious, pesticide-free, fresh produce to Meijer and other local retailers in the Midwest, all year round, and often within hours of being harvested,” said Chad Hague, VP of Sales at Square Roots. “We’re thrilled that Meijer shoppers will get to enjoy our locally harvested greens that stay fresh for weeks.” All Square Roots produce has extended 14 day shelf life, is always pesticide free and non-GMO, and is 100% traceable to allow consumers to see the complete journey Square Roots produce takes from seed to shelf. Square Roots grows a wide variety of fresh greens, including herbs like Basil, Dill, Parsley, and Cilantro; microgreens; and salad mixes . Square Roots is addressing the $37.3 billion total packaged produce category at retail [1] . The Square Roots Kenosha farm was deployed using Square Roots’ modular, smart-farm technology platform. To manage the farm, Square Roots uses proprietary, cloud-connected software to constantly monitor and control multiple climates, enabling its farmers to grow a wide range of crops to meet local market needs. About Square Roots Square Roots is the technology leader in indoor farming with a mission to responsibly bring its locally grown food to people in cities around the world, all year round. Square Roots is seing new standards for transparency and responsibility, while training a new generation of leaders in agriculture to create a more sustainable food system. Founded by serial entrepreneurs, Kimbal Musk and Tobias Peggs, its range of fresh produce is available in approximately 350 retail locations around the country, including Meijer, Whole Foods Market, SpartanNash corporate stores, Fresh Thyme Market, Busch’s Fresh Food Market, Fresh Direct, Getir, and  Gordon Food Service Stores. Square Roots’ strategic partnership with Gordon Food Service reinforces a larger shared ambition to build commercial-scale, climate-controlled indoor farms together across the continent – enabling local food at a global scale, year round. For more information, please visit . [1] Total Produce in MULO (Latest 52-Week Period Ending 6/12/22)

Square Roots Web Traffic

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Square Roots Rank

  • When was Square Roots founded?

    Square Roots was founded in 2016.

  • Where is Square Roots's headquarters?

    Square Roots's headquarters is located at 630 Flushing Avenue, Brooklyn.

  • What is Square Roots's latest funding round?

    Square Roots's latest funding round is Series C.

  • How much did Square Roots raise?

    Square Roots raised a total of $93.87M.

  • Who are the investors of Square Roots?

    Investors of Square Roots include Valor Equity Partners, Collab+Currency, Lightbank, Powerplant Ventures, FoodTech Angels and 3 more.

  • Who are Square Roots's competitors?

    Competitors of Square Roots include Gotham Greens, IGS, Soli Organic, Agricool, Bowery Farming and 12 more.

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Infinite Acres

Infinite Acres is a sustainable food system company with engineering, scalable operations, and food industry expertise.


AeroFarms provides aeroponic growing technology and LED lighting systems that grow produce without soil and without sun, all year round and in any location. AeroFarms' modular, vertically stackable systems are designed for locating in old or vacant urban buildings, enabling local production of pesticide-free, fresh, clean greens. AeroFarms' systems transform food production into a more sustainable, efficient, and safe process by enabling profitable, commercial-scale vertical farming in urban centers.

InFarm Logo

InFarm is a vertical farming start-up that provides urban communities with the tools to grow fresh local produce indoors. The company combines food technology production and sustainable design to create highly efficient vertical farms in cities.

IGS Logo

IGS offers horticulture automation and lighting controls in its vertical farm operations. It provides a variety of crops including microgreens, herbs, salad leaves, brassicas, roots, fruits, and botanicals (including edible flowers). The company was founded in 2013 and is based in Edinburgh, U.K.

Back to the Roots Logo
Back to the Roots

Back to the Roots is a privately owned company based in Oakland, California. The company makes a line of indoor gardening kits and aquaponics fish tanks for producing organic mushrooms, herbs, and vegetables at home. The company was founded in 2009 and is based in Oakland, California.

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