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Square Root

square-root.com

Stage

Acquired | Acquired

About Square Root

Square Root is Information Technology & Services company that offers analytics software. The company is based in Austin, Texas.On February 1st, 2021, Square Root was acquired by CDK Global. The terms of the transaction were not disclosed.

Headquarters Location

508 Oakland Ave

Austin, Texas, 78703,

United States

512-693-9232

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Square Root Patents

Square Root has filed 1 patent.

The 3 most popular patent topics include:

  • Computer networking
  • Fisheries science
  • Hardware routers
patents chart

Application Date

Grant Date

Title

Related Topics

Status

5/13/2019

Wireless networking, Fisheries science, Networking hardware, Hardware routers, Computer networking

Application

Application Date

5/13/2019

Grant Date

Title

Related Topics

Wireless networking, Fisheries science, Networking hardware, Hardware routers, Computer networking

Status

Application

Latest Square Root News

Square Root Turns The (Soda) World Upside Down With New Canned Drinks

May 21, 2021

21st May 2021 East London soft drinks brand Square Root is hoping to shake up the soda world with the arrival of its drinks in 250ml cans. In what is claimed to be a marketing-brief-gone-wrong turned accidental stroke of genius, the can design sees Square Root’s logo and product stickers appear both ways up on the cans. As a result, the cans must be stored upside down on shop shelves and in fridges for the flavours to be read. Fortunately, this quite literal interpretation of Square Root’s stated intention to ‘turn the soda world upside down’ ensures the customer gets the full flavour experience. Because Square Root makes its drinks from whole fruit, they often contain a layer of juicy pulp that settles to the bottom of the bottle or can. By storing the cans upside down, the customer actively shakes up this pulp before opening the drink. “When we first saw the designs for our new cans, we were horrified,” commented Square Root Co-founder Robyn Simms. “Our marketing team got a right telling off! But then we came to realise this terrible design faux pas presented an inadvertent solution to the problem of the natural sediment in our drinks. “The new cans are both innovative and fun, solving the problem and reflecting the quirky personality of our brand. Just don’t tell our marketing team I said that!” Square Root’s Commercial Director Nick McKay added: “We’re thrilled to finally be able to offer our product in canned format after a successful crowdfunding campaign earlier this year. “We’re seeing a rise in demand from many of our customers looking for premium drinks to-go, and our new cans are the perfect solution for them. They’re light, widely recycled and can be sold in many venues where glass bottles aren’t allowed. “While we remain committed to bottling our drinks, we foresee cans becoming a key part of our offering this summer and beyond.” The 250ml canned format is launching in four flavours – Lemonade, Ginger Beer, Cola, and Rhubarb Soda. Square Root has partnered with around 50 venues across London, including bars, cafes, convenience stores and street food traders, to launch its drinks in cans. They have an RRP of £1.60 (Retail) and £2.50 (On-Trade). TAGS

Square Root Web Traffic

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Page Views per User (PVPU)
Page Views per Million (PVPM)
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Square Root Frequently Asked Questions (FAQ)

  • Where is Square Root's headquarters?

    Square Root's headquarters is located at 508 Oakland Ave, Austin.

  • What is Square Root's latest funding round?

    Square Root's latest funding round is Acquired.

  • Who are the investors of Square Root?

    Investors of Square Root include CDK Global.

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