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SpotOn company logo


Founded Year



Series F | Alive

Total Raised




Last Raised

$300M | 7 mos ago

About SpotOn

SpotOn provides payment processing and customer engagement tools. SpotOn brings together payment processing and a software solution to give merchants data and tools to market effectively to their customers. The platform offers comprehensive tools for SMB's including payments, marketing, reviews, analytics, and loyalty. The company is based in San Francisco, California, and was founded in 2017.

Headquarters Location

300 California Street 4th Floor

San Francisco, California, 94104,

United States


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ESPs containing SpotOn

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Consumer & Retail / Food & Grocery Tech

Companies in this market help restaurants manage reservations or waitlists and streamline communications with diners to best utilize dining capacity.

SpotOn named as Leader among 13 other companies, including SevenRooms, Tripleseat, and Tock.

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Expert Collections containing SpotOn

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

SpotOn is included in 8 Expert Collections, including Restaurant Tech.


Restaurant Tech

1,241 items

Hardware and software for restaurant management, bookings, staffing, mobile restaurant payments, inventory management, cloud kitchens, and more. On-demand food delivery services are excluded from this collection.


Store management tech (In-store retail tech)

1,522 items

Startups aiming to work with retailers to improve brick-and-mortar retail store operations.


Unicorns- Billion Dollar Startups

1,201 items


Loyalty & Rewards Tech

531 items

Startups allowing global brands and local shops alike to offer tech-enabled loyalty and rewards programs to their customers. This collection includes categories across loyalty software, digital loyalty & rewards, AI-powered loyalty, blockchain-powered loyalty, and more.


SMB Fintech

1,584 items



2,460 items

Companies and startups in this collection enable consumers, businesses, and governments to pay each other - online and at the physical point-of-sale.

Latest SpotOn News

SpotOn Named to Inc.’s Inaugural Power Partner Awards

Nov 1, 2022

Roundup highlights B2B partners that support companies across all business functions and empower growth November 01, 2022 10:21 AM Eastern Daylight Time SAN FRANCISCO--( BUSINESS WIRE )--SpotOn, the top-rated software and payments partner for restaurants and small businesses, was named to Inc. Business Media’s inaugural Power Partner Awards, honoring B2B organizations across the globe that have proven track records supporting business owners and helping companies grow. Among thousands of companies considered, just 252 were selected across a range of disciplines, from advertising to engineering to financial planning. SpotOn was honored in the business products and services category as a company that provides software and/or hardware allowing companies to receive digital payments. Inc. partnered with leading global social and media intelligence platform Meltwater to develop a proprietary methodology that uses sentiment from online conversations about organizations and translates it into numerical scores. Companies were evaluated on commitment, reliability, trust, creativity, supportiveness, and other virtues that offer value to clients. Inc. also conducted surveys to gather client testimonials as part of the process. “It is an honor to be recognized by Inc. as a trusted and proven partner to our clients, helping deliver real growth for their businesses,” said Kevin Bryla, Chief Marketing Officer and Head of Customer Experience at SpotOn. “Recognition on the Inc. Power Partners list is particularly rewarding because it is based on real feedback from our clients, as well as Inc.’s data-driven evaluation. Driving growth through true partnership is what SpotOn is all about.” In the past 12 months, SpotOn has launched several new products and resources to help business owners boost profit and streamline operations, including: SpotOn Teamwork , the industry’s most comprehensive labor management solution, which streamlines tip distribution, employee scheduling, payroll, and employee communication, saving managers up to 20 hours per week; Experiences by SpotOn Reserve , a reservation and waitlist platform that allows restaurant and family entertainment centers to manage and merchandise their space to maximize revenue; Manager Toolkit , a series of step-by-step guides, worksheets, and other resources to help restaurant owners and managers save time, drive efficiency, and boost profit; The State of Restaurant Tech Report , revealing insights from restaurant operators on the rate of technology adoption, emerging challenges, and predictions for the year ahead; Points of Profit , a first-of-its-kind educational campaign to show restaurants a path to better profit margins, including an easy-to-use restaurant profit calculator and an in-depth white paper full of real success stories; and SpotOn Retail , the industry’s first omnichannel solution built from the ground up for independent retailers to sell online, in-store, and on-the-go. Earlier this year, SpotOn was also recognized as the best point-of-sale for restaurants, bars, and retail in the Capterra Competitive Comparison Report. The company received the highest marks among its competition across all categories measured, including functionality, ease of use, customer support, and value for money. Like the Inc. Power Partner Awards, the Capterra recognition was also based on real user feedback. “Trusted B2B partners provide guidance and expertise that founders rely on at various steps of their organization’s journey. Partners that possess a demonstrated ability to deliver quality support are at the core of entrepreneurship and help bring big ideas to life,” says Scott Omelianuk, editor-in-chief of Inc. Business Media. To view the complete Inc. Power Partner list, go to: . The November 2022 Issue of Inc. magazine is available online now at and will be on newsstands beginning November 8, 2022. About SpotOn SpotOn is one of the fastest-growing software and payment companies with comprehensive, cloud-based technology for businesses of all types and sizes. Known for its rapid innovation and personalized support, SpotOn offers an end-to-end software and payment platform to streamline operations, improve the customer experience, and increase profit. From seamless and efficient point-of-sale systems to integrated management solutions built for the fast-growing enterprise, SpotOn builds technology that "works the way you work" and backs it up with a 24/7 team of experts who make sure it always does—with fairness, flexibility, and a personal touch. SpotOn has 2,000 employees, including one of the most robust product and technology teams in the combined software & payments industry. For more information, visit . About Inc. Business Media The world’s most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community they need to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers, and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit . Contacts

SpotOn Web Traffic

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SpotOn Frequently Asked Questions (FAQ)

  • When was SpotOn founded?

    SpotOn was founded in 2017.

  • Where is SpotOn's headquarters?

    SpotOn's headquarters is located at 300 California Street, San Francisco.

  • What is SpotOn's latest funding round?

    SpotOn's latest funding round is Series F.

  • How much did SpotOn raise?

    SpotOn raised a total of $900M.

  • Who are the investors of SpotOn?

    Investors of SpotOn include Dragoneer Investment Group, Franklin Templeton, DST Global, Mubadala Investment Company, Andreessen Horowitz and 11 more.

  • Who are SpotOn's competitors?

    Competitors of SpotOn include UntieNots, Block, Antavo, RevLifter, Xoxoday, Loyal Guru, Annex Cloud, Toast, Giift, Splio and 20 more.

Compare SpotOn to Competitors

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Perx Technologies

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RevLifter personalizes deals for retailers across various marketing channels. The platform uses AI to understand real-time signals from users' onsite behavior to deliver the right deal to the right customer at the right time in order to achieve the advertiser's goals.

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Plink is the merchant-engineered Shop Local Rewards Program for Main Street. FanBank replaces merchant-specific loyalty programs, allowing locally-owned businesses to join together, offer a common rewards currency and incentivize consumers to choose local.

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Paytronix provides SaaS customer experience management solutions (loyalty, reward, gift, mobile applications and data insights) for restaurants and convenience store brands.

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Antavo is a web-based marketing software that enables retail, shopping mall, food, financial services, fashion, eCommerce, telecom, and fuel retailers industries to interact with their customers. It provides a no-code loyalty engine, rewards and offers, omnichannel gamification, campaigns, coalition loyalty capabilities, digital loyalty card, and integrations. The company was founded in 2012 and is based in London, U.K.

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