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Corporation
INTERNET | Internet Software & Services / Advertising, Sales & Marketing
spotrunner.com

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Founded Year

2004

Stage

Dead | Dead

Total Raised

$101M

About Spot Runner

Headquartered in Los Angeles, Spot Runner is an Internet-based ad agency that aims to make it easy and affordable for local businesses to advertise on TV. Spot Runner offers commercial production, media planning and media buying services to local businesses to provide them access to TV advertising. Advertisers use SpotRunner to choose from a library of professionally produced ads which can be viewed, purchased and personalized via a process online. With its media planning engine, Spot Runner also creates customized media plans by using some basic information entered by the advertiser, such as their industry, target demographics and budget. Spot Runner manages each account by securing the ad buy, placing and tracking the ads, and analyzing viewership and demographic information.

Spot Runner Headquarter Location

P.O. Box 361253

Los Angeles, California, 90036,

United States

888-880-7777

Latest Spot Runner News

Clean-Up Time: Eliminating Data Pollution in the Marketing Organization

Sep 12, 2019

Email address: Andrew serves as President of Enterprise Solutions. Prior to joining Infogroup, he held several executive roles at Sizmek where he was instrumental in revenue growth, new product development, and strategic partnership and channel expansion. Prior to Sizmek, Bloom served as vice president of agency sales and partnership development at Spot Runner. Prior to Spot Runner, he held senior positions at Getty Images and The Accelerator Group, a New York-based technology incubator. He has over 20 years of global experience in high growth public and start-up companies in the digital content, advertising and technology sectors. Andrew holds a BA in Law and Geography from the University of Cambridge. He has a number of board experiences including: a multi-year board director role representing Sizmek’s investment in Adagoo, an Israeli based technology company providing brand safety and verification capabilities; a multi-year technology board role on the Internet Advertising Bureau’s Technology Advisory Board where he was responsible for setting and reviewing industry wide self-regulatory policies; and an advisory role on the customer advisory board for Appnexus, a leading advertising technology platform We’re working on getting more articles from this author! We’re working on getting more articles from this author! Improperly managed data can be more detrimental to marketing efforts than a wholesale lack of data. Infogroup's Andrew Bloom describes the most common challenges contributing to today’s marketing data pollution crisis, says, Andrew Bloom, President, Enterprise Solutions, Infogroup. Today’s marketers are realizing the perils of having too much of a good thing. Although data and analytics have enabled companies to better target their efforts and help meet customers’ ever-more-personalized demands, the race to acquire new data sources and combine them to reveal true insights has yielded an unfortunate side effect: data pollution. IDENTITY RESOLUTION FOR WINNING CUSTOMER EXPERIENCE- A GUIDE FOR ENTERPRISE MARKETERS Identity Resolution is central to customer data management in the omni-channel world. Enterprise marketers would be unable to create winning CX without it. But customer data itself is both- a challenge and an opportunity. As marketers’ data and technology stacks have become more nuanced, the marketing ecosystem overall has become more complex—and quickly. Most teams today are still ill-equipped to handle the complicated nature of the data landscape, especially as “must-have” data sources continue to pile on top of one another. The Smokestacks of Data Pollution Improperly managed data can be more detrimental to marketing efforts than a wholesale lack of data. The following are the most common challenges contributing to today’s marketing data pollution crisis, according to new research from Forrester Consulting , commissioned by Infogroup. Poor data quality. Inconsistent quality of data represents a top challenge within the process of translating data to marketing insights. Bringing together an overabundance of data from multiple unconnected sources can lead to both data contamination and poor (or at least inconsistent) data quality. Blockage of data fluency. Data and analytics represent a language of their own, and today’s marketers struggle with data fluency (i.e., the ability to translate data into intelligence). Part of this lack of fluency stems from poor data quality, but most of the problem stems from the lack of the right internal skills and technology. Quite simply, acquiring data has been prioritized over setting up organizations in a way that they can actually understand what data is telling them. Ineffective data management. The flood of data into organizations came before most marketing teams were prepared for the deluge. As a result, from a structural standpoint, marketers are having a hard time managing data volumes that have risen across unconnected sources. Inaccurate data. Data accuracy goes hand in hand with data quality. Inconsistent sourcing and slow collection processes can lead to both incorrect and outdated data. Taken in aggregate, especially over time, a marketing organizations’ overall data quality can decline in alarming ways. Lack of data culture. Many marketers today find it challenging to evolve their teams to become more analytics-driven. However, effective data programs have to be built on top of effective data cultures. Part of this requires smart hiring, but the majority has to do with realigning existing teams around the new realities and requirements of a data-rich world. It’s Time to Clear the Air in Marketing In order to realize the significant potential benefits of data programs, marketers need to cut down the pollution. To do so, they should focus their efforts in the following areas. Data cleansing. To ensure data hygiene, marketers must ensure that their current data is clean. This process of record deduplication, consolidation and corroboration is daunting but achievable—but it can’t stop there. All new incoming data must then be cleaned as it is received. This is about establishing the right processes. Data education. Organizations must also educate teams around data and analytics. This includes both improving the ability to use data effectively and improving marketers’ ability to perceive the distinction between good and bad data. Such education is a much-needed part of broader culture change. Breaking down silos. In order to guarantee consistent data quality, marketers must ensure that their data systems are connected and able to speak to each other freely. This refers to technology systems, of course, but the human component should also be considered. Are the disparate teams that can benefit from data-driven insights empowered and encouraged to talk to one another? Poor data accuracy, quality, practices and culture can hurt marketing efforts. However, managed correctly, data can also be a gateway to significant gains in campaign performance. The key to success is in eliminating data pollution from the ecosystem. Are you ready to clear the air? Did you find this useful? Yes

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