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Founded Year



Merger | Merged

Total Raised


About Sportway

Sportway is a digital media rights, data and production company specialized in lower tier leagues and youth sports. The company works with sports federations, leagues, clubs and promoters to maximize the potential of their media product. On May 11th, 2022, Sportway merged with My Game Group to form Sportway Media Group. The terms of the transaction were not disclosed.

Headquarters Location

Virkesvägen 12

Stockholm, 120 30,


+46 70 845 12 62



Latest Sportway News

Sportway’s Merger With MyGame Group

Sep 9, 2022

DLA Piper has advised Sportway AB on the deal. Sportway AB, a Swedish company with a leading position within AI automated video and data production of […]

Sportway Frequently Asked Questions (FAQ)

  • When was Sportway founded?

    Sportway was founded in 2014.

  • Where is Sportway's headquarters?

    Sportway's headquarters is located at Virkesvägen 12, Stockholm.

  • What is Sportway's latest funding round?

    Sportway's latest funding round is Merger.

  • How much did Sportway raise?

    Sportway raised a total of $2.02M.

  • Who are the investors of Sportway?

    Investors of Sportway include Sportway Media Group, Tony Johansson, Aidan Cooney, Gelis, Jonas Eriksson and 4 more.



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