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Angel | Alive

Total Raised


Last Raised

$360K | 5 yrs ago

About Spoon

Spoon is a premium granola and muesli range working to create a healthier, tastier and more exciting breakfast. It has five products listed in Waitrose, Ocado, Harvey Nichols and Selfridges.

Headquarters Location

Studio .12, The Food Exchange, New Covent Garden Market

London, England, SW8 5EL,

United Kingdom



Expert Collections containing Spoon

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Spoon is included in 2 Expert Collections, including Food & Beverage .


Food & Beverage

2,802 items

Startups in the food & beverage space, including alternative proteins, vertically-farmed produce, functional beverages and more.


Wellness Tech

1,370 items

We define wellness tech as companies developing technology to help consumers improve their physical, mental, and social well-being. Companies in this collection play across a wide range of categories, including food and beverage, fitness, personal care, and corporate wellness.

Spoon Patents

Spoon has filed 1 patent.

The 3 most popular patent topics include:

  • autonomous cars
  • bipedal humanoid robots
  • humanoid robots
patents chart

Application Date

Grant Date


Related Topics



Bipedal humanoid robots, Autonomous cars, Robotics, Humanoid robots, Robots


Application Date


Grant Date


Related Topics

Bipedal humanoid robots, Autonomous cars, Robotics, Humanoid robots, Robots



Latest Spoon News

Magic Spoon expands retail launch to 6,800 stores

Feb 1, 2023

Published Feb. 1, 2023 Dive Brief: Better-for-you cereal maker Magic Spoon is broadening its retail launch to be available in more than 6,800 stores nationwide. The cult favorite cereal brand started in 2019 as a direct-to-consumer offering. Magic Spoon first became available at retail last summer, when it launched at Target. The brand will now be available at more Target stores, as well as Walmart, Kroger and Albertsons stores. While many brands begin with smaller direct-to-consumer offerings, Magic Spoon is one of the rare brands that has been able to quickly parlay success online to performance in many retail stores. Dive Insight: Magic Spoon has achieved something largely improbable. The company went into cereal at a time when sales of the traditional breakfast staple were falling. It appealed to adults and parents alike with healthier versions of sweet childhood cereals. It succeeded in getting consumers to pay premium prices for their cereal, which is around $9 a box . And it built an online consumer base of more than 1 million customers before getting to retail stores, according to the company. With this launch, the company is getting closer to its vision of making Magic Spoon readily available . The stores where it will be stocked represent some of the nation’s biggest grocery chains. Each store will carry the brand’s best selling core flavors, including Fruity, Frosted, Cinnamon and Cocoa. Some retailers may also carry specialty flavors. In the last four years, the cereal brand has raised more than $100 million. It closed its $85 million Series B round in June, drawing funds from firms including HighPost Capital and celebrities including musicians Shakira and Nas, comedian Amy Schumer, and athletes Russell Westbrook and Odell Beckham Jr.  Gabi Lewis and Greg Sewitz founded Magic Spoon  to disrupt what they described as a “stale yet massive category.” “When you look at the products that they are all putting out, pretty much everything in that cereal aisle today is high sugar, high carbs and full of junk, which is counter to every consumer trend we’re seeing,”  Lewis told Nosh in 2018 . Magic Spoon’s cereals are high in protein, with 12 to 14 grams per serving; sugar-free, using a blend of allulose and monk fruit as sweeteners; and both gluten and grain free, using ingredients including milk protein and tapioca starch to create the pieces. The ingredient and nutritional differentiators have been key to Magic Spoon’s success from the beginning, the company said. Its start in the DTC channel also provided it with vital insights into its consumer base, which Magic Spoon said allowed it to hone in on feedback. In a statement, the company said that the wider retail launch will also bring new insights into consumer purchasing and the desire for better-for-you products. Recommended Reading

Spoon Frequently Asked Questions (FAQ)

  • Where is Spoon's headquarters?

    Spoon's headquarters is located at Studio .12, The Food Exchange, New Covent Garden Market, London.

  • What is Spoon's latest funding round?

    Spoon's latest funding round is Angel.

  • How much did Spoon raise?

    Spoon raised a total of $360K.

  • Who are the investors of Spoon?

    Investors of Spoon include Seedrs.

  • Who are Spoon's competitors?

    Competitors of Spoon include Oatbox and 4 more.


Compare Spoon to Competitors

Oatbox Logo

Oatbox offers a subscription-based delivery of healthful and nutritious breakfast products. Its oat-based products are made with Canadian organic oats. The company was founded in 2014 and is based in Montreal Canada.


MUSH is a food company that operates in the consumer goods industry. The company primarily offers ready-to-eat overnight oats made with natural ingredients, providing a convenient and healthy food option. MUSH's products are primarily targeted towards health-conscious consumers. It was founded in 2015 and is based in Chicago, Illinois.

Three Wishes Cereal Logo
Three Wishes Cereal

Three Wishes Cereal is a company focused on the production of breakfast cereals in the food industry. The company offers high protein, low sugar, grain-free cereals made from ingredients such as chickpea, pea protein, and tapioca, providing a healthier alternative to traditional cereals. The company primarily caters to the consumer goods sector, with a particular emphasis on health-conscious consumers. It is based in New York, New York.

Caveman Foods Logo
Caveman Foods

Caveman Foods is a company that focuses on the production of healthy snacks, operating within the food industry. The company offers a variety of Paleo-friendly snacks, including nutrition bars, protein bars, and collagen bars, all of which are made with natural ingredients such as nuts, seeds, fruits, and lean meats. These products are designed to provide a guilt-free, delicious snack option that aligns with a Paleo diet. It was founded in 2011 and is based in Walnut Creek, California.

You are Loved Foods Logo
You are Loved Foods

You are Loved Foods offers food that is made to be gentle on the system by focusing on low-carb and paleo alternatives. Utilizing ingredients that metabolize and digest slowly, along with the right ratio of protein and fiber the company offers foods that are healthy and promote proper metabolism.

Ready, Set, Food! Logo
Ready, Set, Food!

Ready, Set, Food! produces allergenic foods. It provides a pre-measured and allergist-developed daily packet that mixes in with breast milk, formula, and the baby's first solid food. It offers organic baby oatmeal with various flavors. The company was founded in 2017 and is based in Los Angeles, California.


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