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fulcrumapp.com

Founded Year

2000

Stage

Loan | Alive

Total Raised

$48.5M

Last Raised

$1.5M | 2 yrs ago

Mosaic Score

+110 points in the past 30 days

What is a Mosaic Score?
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

About Fulcrum

Fulcrum is a software platform that enables mobile workforces to streamline data collection, workflows, and analytics to increase safety and efficiency. It allows users to build and deploy their own applications without code.

Fulcrum Headquarters Location

360 Central Ave Suite 200

St. Petersburg, Florida, 33701,

United States

(727) 538-0545

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Latest Fulcrum News

Fulcrum Launches its Customer Data Personalization Platform to Boost Sales and Increase Marketing Conversion Rates

Apr 18, 2022

Fulcrum combines first-party data collection with no-code, AI-driven automated personalization workflows Fulcrum, a leader in real-time personalization, announced its Customer Data Platform (CDP). Using Fulcrum, companies can capture and unify first-party data to create personalized experiences based on the interests and behavior of every customer. The company uses AI technology to help digital agencies, marketing teams, sales departments and more identify and respond in real-time to known and anonymous customers to increase engagement and conversion rates. In addition, Fulcrum provides the flexibility to automate personalization workflows to meet the unique requirements of every organization. Backed by angel investors, Fulcrum emerged from stealth mode with a highly diversified group of enterprise customers. The company achieved 230% growth in sales last year and has expanded its team by 250%. On average, Fulcrum clients save 50+ hours per month on data analytics and campaign management and have increased conversion rates in various key areas. “Organizations large and small are preparing for the death of third-party cookies and are taking control by collecting and maximizing first-party data to personalize every customer experience,” explained John Golinvaux , founder and CEO of Fulcrum. “We look beyond collecting first-party data, as it only solves a portion of the problem and falls short of increasing conversion rates. With Fulcrum, we have a complete solution, integrating data collection with AI workflows to automatically execute personalization experiences.” Related Posts Google’s announcement that it would discontinue third-party cookies by the end of 2023 has marketing teams re-thinking customer engagement and prioritizing first-party customer data. A Fortune Business Insights report states: “The global customer data platform market is projected to grow from $1.42 billion in 2022 to $6.94 billion by 2029, exhibiting a CAGR of 25.4% in the forecast period. The increasing adoption of Artificial Intelligence (AI) and Machine Learning (ML) technologies to enhance workflow and productivity will encourage the healthy growth of the market during the forecast period.” Consumer behavior and expectations also support the rise of CDP. The McKinsey “Next in Personalization 2021 Report” found that 71% of consumers expect personalized interactions, and 76% are frustrated when they don’t happen. Fulcrum’s CDP simplifies and automates all aspects of customer personalization for modern digital engagement. It collects customer data in real-time and provides visibility on behavior, intent, touchpoints and interactions. AI automates workflows so organizations can easily serve customers’ dynamic content, calls-to-action and personalized messaging via virtually any marketing channel to increase conversion rates, reduce bounce rates and improve user experiences. “The Fulcrum team is incredible to work with. They have experts that add a tremendous amount of value to the relationship,” said B. Dunn, director of operations and growth marketing for Vitamin World. “We were able to monetize a lot of opportunities as a result of using the Fulcrum platform.”

Fulcrum Web Traffic

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  • When was Fulcrum founded?

    Fulcrum was founded in 2000.

  • Where is Fulcrum's headquarters?

    Fulcrum's headquarters is located at 360 Central Ave, St. Petersburg.

  • What is Fulcrum's latest funding round?

    Fulcrum's latest funding round is Loan.

  • How much did Fulcrum raise?

    Fulcrum raised a total of $48.5M.

  • Who are the investors of Fulcrum?

    Investors of Fulcrum include Paycheck Protection Program, CIBC Innovation Banking, Kennet Partners and Kayne Partners.

  • Who are Fulcrum's competitors?

    Competitors of Fulcrum include Fielda.

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