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Acquired | Acquired

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About Sonantic

On June 13th, 2022, Sonantic was acquired by Spotify at valuation of $95.6 million. Sonantic builds enterprise tools that enable text to be transformed into vocal performance. Sonantic creates expressive and realistic artificial voices for the entertainment industry. The company was founded in 2018 and is based in London, England.

Headquarters Location

1 Fore Street Ave

London, England, EC2Y 9DT,

United Kingdom

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Research containing Sonantic

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Sonantic in 1 CB Insights research brief, most recently on Jan 10, 2023.

Expert Collections containing Sonantic

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Sonantic is included in 2 Expert Collections, including Artificial Intelligence.


Artificial Intelligence

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This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.


Digital Content & Synthetic Media

471 items

The Synthetic Media collection includes companies that use artificial intelligence to generate, edit, or enable digital content under all forms, including images, videos, audio, and text, among others.

Latest Sonantic News

Spotify reportedly developing AI-generated voices that mimic podcast hosts for ads

May 23, 2023

potify is reportedly developing AI bots that mimic podcast hosts to create targeted ads. Semafor reported that the streaming platform is working on tools to create artificially generated voices that they could use in ads, as revealed by American sportswriter Bill Simmons. Simmons, the host of The Bill Simmons Podcast, said he is among the hosts who could have their voices replicated by AI — with his full permission. The AI-voice could be used to generate location-based adverts for listeners based on the podcast they’re listening to. Speaking with  Derek Thompson, an editor at The Atlantic, Simmons revealed on an episode of his podcast : “I don’t think Spotify is going to get mad at me for this, but we’re developing that stuff. “There is going to be a way to use my voice for the ads. You have to obviously give the approval for the voice, but it opens up, from an advertising standpoint, all these different great possibilities.” Simmons also speculated that the AI could take the hosts’ voices and translate the podcast into various languages. The streaming platform has yet to confirm that they will be using AI in this way, but a Spotify spokesperson told Insider : “We’re always working to enhance the Spotify experience and test new offerings that benefit creators, advertisers, and users. “Advertising represents an interesting canvas for future exploration, but we don’t have anything to announce at this time.” Spotify is also acquiring AI voice company Sonantic, as reported by Tech Crunch , which could suggest that a podcast host AI tool is in the works. Ziad Sultan, VP of personalization at Spotify, said in a statement: “We’re really excited about the potential to bring Sonantic’s AI voice technology onto the Spotify platform and create new experiences for our users. “This integration will enable us to engage users in a new and even more personalised way.” READ MORE Spotify has already integrated AI technology into its platform with its “AI DJ” function . The tool, which is currently in beta, features an artificially generated DJ introducing the themes and genres of an algorithmically curated playlist, even addressing users by name and calling out their favourite artists. With AI becoming increasingly prevalent, more regulation is set to come into force in the next few years. The EU is introducing a set of rules that would assign applications of AI to three risk categories, and companies using these tools will have to abide by different rules, depending on the risk levels. Register for free to continue reading Sign up for exclusive newsletters, comment on stories, enter competitions and attend events.

Sonantic Frequently Asked Questions (FAQ)

  • When was Sonantic founded?

    Sonantic was founded in 2018.

  • Where is Sonantic's headquarters?

    Sonantic's headquarters is located at 1 Fore Street Ave, London.

  • What is Sonantic's latest funding round?

    Sonantic's latest funding round is Acquired.

  • How much did Sonantic raise?

    Sonantic raised a total of $2.55M.

  • Who are the investors of Sonantic?

    Investors of Sonantic include Spotify, Entrepreneur First, AME Cloud Ventures, Bart Swanson, EQT Ventures and 3 more.

  • Who are Sonantic's competitors?

    Competitors of Sonantic include Voiseed, Notion, Respeecher, Resemble AI, Descript and 7 more.

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