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LEISURE | Restaurants / Specialty Restaurants
solitatacos.com

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Stage

Acquired | Acquired

About solita Tacos & Margaritas

solita Tacos & Margaritas operates an upscale Mexican dining restaurant business.On November 26, 2019, solita Tacos & Margaritas was acquired by Xperience Restaurant Group. The terms of the agreement were not disclosed.

solita Tacos & Margaritas Headquarter Location

7631 Edinger Ave 1508

Huntington Beach, California, 92647,

United States

Latest solita Tacos & Margaritas News

El Torito parent group has acquired Sol Cocina and Solita Tacos & Margaritas

Dec 3, 2019

PUBLISHED: | UPDATED: December 3, 2019 at 9:54 am Xperience Restaurant Group, the parent company of El Torito and Chevys Fresh Mex, has acquired Sol Cocina and Solita Tacos & Margaritas. Sol Cocina   in Newport Beach was founded 10 years ago by Chef Deborah Schneider and grew to four locations in Scottsdale, Playa Vista and Denver. Solita came along in 2014 and has locations in Huntington Beach and Valencia. “Our goal from day one has been to optimize our existing brands while simultaneously identifying attractive opportunities for growth,” said Randy Sharpe, Chief Executive Officer of Xperience Restaurant Group in a recent statement. “With the rapid transformation of the casual dining sector in recent years, it is more important than ever for brands to provide a unique experience for customers, which has long been a hallmark of both Sol and Solita. These brands are a natural fit for our portfolio as we grow the XRG platform, and as the casual dining sector continues to evolve, we look forward to identifying and executing on acquisition opportunities that will further position XRG for long-term growth and success.” Canadian-born Schneider was executive chef and partner with both concepts. She was inspired to create her restaurants after a trip to Baja where she tasted a fish taco for the first time. “The fish taco defines the best of Baja,” Schneider told the Register while promoting her cookbook, “Baja – Cooking on the Edge.” She is the author of five cookbooks on Mexican food and culture. With its headquarters in Cypress, Xperience Restaurant Group is one of the largest operators of full-service Mexican restaurants based in California and an affiliate of Z Capital Group. This acquisition brings the total number of its restaurants to 62 and includes popular brands such as Acapulco, Chevys Fresh Mex, El Torito, El Torito Grill, Las Brisas, Who Song and Larry’s and Sinigual. Related Articles

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