KASI Insight

Jul 27, 2022

27-07-2022 10:25:54 | by: Bob Koigi | hits: 175 | Tags: To win in the world’s fastest-growing market, decision makers need to have better visibility on the realities of Africa’s economies, markets, and communities through the lens of consumers. Brands have realized that growing in Africa requires updated, aggregated, trended data, the days of outdated reports are over. Change is the only constant these days and leaders demand local insights at the speed of business in addition to real time and relevant datasets across markets. To help businesses and brands accelerate their growth and win across the continent, Kasi Insight, Africa’s decision’s intelligence company and Creative VMLY&R Kenya, a marketing agency, have announced a new partnership to help brands win over consumers with smart and data driven marketing. Creative VMLY&R provides an empirical and historically validated demonstration of how brands grow and decline, and its metrics have been linked to both current and future financial performance. Their unique model enables them to evaluate and diagnose brands on equity, loyalty and imagery dimensions and then prescribe a strategic framework for achieving marketplace success. The partnership comes on the heels of the recent realization that marketing is changing and requires more data to tell stories that connect with consumers in Africa. “As an innovative and forward-looking agency, we want to be more data driven because our clients are demanding more from us, and consumer data provides tremendous value from planning, execution, and performance management,” said Gil Kemami, Managing Director Creative VMLY&R. Creative VMLY&R and Kasi Insight will work together to unlock consumer insights, co-produce content and innovate for brands in Kenya and later Africa. At this point in the digital age, acting on “gut instinct” when it comes to making operational and strategic decisions, is long gone. A deeper understanding of consumers will unleash tremendous innovations and opportunities for brands in Africa. “We are excited to work with Creative VMLY&R to bring some of these insights to life through the work they do for brands. This partnership underscores our commitment to empowering business leaders and entrepreneurs to make crucial decisions with confidence,” concludes Yannick Lefang, CEO Kasi Insight. [Column] Tracy Bolton: How to close the gap between sustainability and profitability New research has highlighted the challenges most organisations face with balancing sustainability and profitability ... read full column here [Column] NJ Ayuk: Long-term sales contracts could be key to Senegal and Mauritania’s natural gas success In 2020, rich natural gas resources offshore Mauritania and Senegal were the subject of the biggest long-term liquefied natural gas (LNG) contract signed that year ... read full column here [Column] Tobias Alando: Key learnings from the waste management journey The perception of waste as an unwanted material with no intrinsic value has dominated attitudes towards proper waste disposal ... read full column here INTERVIEWS. [Interview] Louis Ojong, Founder & CEO of King Software Technology – KISOTEC