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SoftWear Automation company logo
SOFTWARE (NON-INTERNET/MOBILE) | Manufacturing, Warehousing & Industrial Software
softwearautomation.com

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Founded Year

2012

Stage

Series B | Alive

Total Raised

$25.6M

Last Raised

$18.1M | 9 mos ago

About SoftWear Automation

SoftWear Automation provides sewing worklines for home goods, footwear and apparel. The company's fully automated Sewbots allow manufacturers to movie their supply chains closer to the customer.

SoftWear Automation Headquarter Location

665 8th Street NW

Atlanta, Georgia, 30318,

United States

844-673-7134

Latest SoftWear Automation News

Here’s Why Made in USA is Still Important to Fashion Consumers

Jul 1, 2021

American-made goods are overwhelmingly popular, says Christie Grymes Thompson, chair of advertising, marketing, and consumer product safety for Kelley Drye & Warren , an international law firm. “Consumer surveys consistently show over 90 percent of consumers  [expressed] a favorable or somewhat favorable view of ‘ Made in USA ’ products,” Grymes Thompson says in a webinar regarding “Made in USA” claims. “A lot of people think it’s to help the economy, or to otherwise support their local community. Some people also think they would get better quality while recognizing they might pay a premium for that better quality or, at least, perceived better quality.” Post-Covid, McKinsey & Company says it benefits retailers and manufacturers to move at least some production closer to home . “Part of being resilient is building an agile network of suppliers and partners,” McKinsey states. “Certain major nondiscretionary retailers are diversifying their supply chains to mitigate dependencies on geographically concentrated suppliers. Retailers dependent on offshore production might explore alternative sources and locations, perhaps developing manufacturing capacity closer to core markets. Rethinking production footprints could help drive down risk while providing new value propositions for product that are sourced or made locally.” Consumers are mostly likely to say they always/usually purchase clothing marketed as made in the USA (45 percent), according to the Cotton Incorporated Lifestyle Monitor™ Survey. That’s followed by clothes marketed as sustainable (30 percent), environmentally friendly (24 percent), or recycled (20 percent). And nearly half (47 percent) say knowing whether or not an item is made in the U.S. is an important factor in their clothing purchase decision. About 1 in 5 consumers (19 percent) believe country of origin contributes to how long an item of apparel will actually last, according to the Monitor™. Further, nearly 3 in 4 shoppers (74 percent) say they check the country of origin information at least some of the time before purchasing clothes. Those aged 35-to-70 are significantly more likely than their counterparts to check a garment’s country of origin (79 percent vs. 67 percent). The University of Delaware’s Dr. Sheng Lu, associate professor in the department of fashion and apparel studies, says it’s not unusual to find clothes labeled, “Made in the USA with imported fabric.” “Statistical analysis shows a strong correlation between the value of U.S. apparel output , and U.S. yarn and fabric imports from 1998-to-2019,” Lu says. “Textile products had accounted for over 66 percent of the total output of the U.S. textile and apparel industry as of 2019, up from only 58 percent in 1998. U.S.-made textiles and apparel that are growing particularly quickly in some product categories are high-tech driven , Lu says, “such as medical textiles, protective clothing, specialty and industrial fabrics, and non-woven. These products are also becoming the new growth engine of U.S. textile exports.” While Grymes Thompson said consumers often think “Made in USA” correlates with job restoration, Lu says that hasn’t been the case of late: From January 2020 to January 2021, employment in the apparel industry dropped 13 percent, while jobs in textile manufacturing fell 9 percent. “To be noted, as production turns more automated and thanks to improved productivity (i.e., the value of output per worker), U.S. textile and apparel factories have been hiring fewer workers even before the pandemic,” Lu states. “The downward trend in employment is not changing for the U.S. textile and apparel manufacturing sector.” A service from SoftWear Automation aims to help fashion brands and retailers that would like to begin or increase production in the U.S.  Sewbots-as-a-Service allows manufacturers, brands, and retailers to rent Softwear ’s fully automated sewing workline. The idea is U.S.-based companies could source and manufacture in the U.S. at a lower cost than outsourcing, and with greater predictability and quality. Brands that already make their clothes in the United States, as well as those who are considering doing so, might consider that not only do consumers value American-made apparel, but 90 percent say they would feel good about wearing clothes made with cotton that’s grown in the U.S., according to Monitor™ research. Nearly 9 of 10 consumers (86 percent) say U.S. cotton is something to be proud of, and 74 percent agree cotton grown in the U.S. is more sustainable than cotton grown in other countries. Additionally, the majority of shoppers (62 percent) say they would pay more for clothes made of cotton grown in the U.S. “Those retailers that are thinking big and bold — taking a clean sheet view of their supply chains, making big strategic bets to reshape the supply chain’s role in value creation — can position themselves to thrive over the long term,” McKinsey states. “ Creative problem solving that accepts constraints on capital availability as a given can help narrow the focus on finding flexible alternatives—and not just survive, but win.” Cotton Incorporated is a global resource for all things cotton. The research and promotion organization continues its near-50-year commitment to providing expertise and information on all aspects of the global cotton supply chain: from dirt to shirt—and beyond. Additional relevant information can be found at CottonLifestyleMonitor.com. Tags

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Research containing SoftWear Automation

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned SoftWear Automation in 4 CB Insights research briefs, most recently on May 11, 2021.

Expert Collections containing SoftWear Automation

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

SoftWear Automation is included in 6 Expert Collections, including IIOT Landscape.

I

IIOT Landscape

498 items

Companies in the industrial internet of things space, including sensor analytics platforms, edge computing, asset tracking, and more.

R

Robotics

1,636 items

This collection includes startups developing autonomous ground robots, unmanned aerial vehicles, robotic arms, and underwater drones, among other robotic systems. This collection also includes companies developing operating systems and vision modules for robots.

A

Advanced Manufacturing

1,078 items

I

Industrial Manufacturing Robotics

169 items

I

Internet of Things ( IoT )

3,149 items

D

Digitization & Automation In Manufacturing

201 items

Companies in discrete manufacturing focused on improving efficiency through digitization and automation.

SoftWear Automation Patents

SoftWear Automation has filed 13 patents.

The 3 most popular patent topics include:

  • Computer memory
  • Computer buses
  • USB
patents chart

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Grant Date

Title

Related Topics

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7/24/2020

8/17/2021

Computer buses, Computer memory, USB, Serial buses, Sensors

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7/24/2020

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8/17/2021

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Related Topics

Computer buses, Computer memory, USB, Serial buses, Sensors

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Status

Grant

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SoftWear Automation Web Traffic

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Page Views per User (PVPU)
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