Prodege, Parent of Rewards Community Swagbucks, Acquires SodaHead
Jul 31, 2014
Prodege Acquires SodaHead's Website, "Pollware" Consumer Polling Ad Product, and Consumer Polling Technology Serving Digital Publisher Network
LOS ANGELES, CA--(Marketwired - Jul 31, 2014) - Prodege, LLC, parent of rewards community Swagbucks ( www.swagbucks.com ), today announces its acquisition of SodaHead ( www.sodahead.com ), a leading digital consumer polling company. The acquisition includes SodaHead's consumer website www.sodahead.com , mobile apps, "Pollware" native polling ad product, and premier polling technology platform serving digital media publishers, marketers and advertisers with turnkey consumer polling capabilities. With SodaHead's extensive publisher network -- including, ESPN, FOX News, ABC News, Good Morning America, The Christian Post, SportsBlog.com Network, and many more, Prodege now offers one of the most robust and comprehensive technologies available in the consumer polling industry, serving dozens of publishers and generating over 1 billion poll impressions every month. SodaHead's consumer website at www.sodahead.com and mobile apps average over 3 million monthly unique visitors. They include entertainment, politics and popular web content with real-time polls for hot-button issues around the latest breaking and trending news across the web. This unique and engaging interactive content will soon also be distributed through Swagbucks' entertainment discovery channels. With the acquisition, the experienced SodaHead executive team joins Prodege, including SodaHead CEO & President Chris Dominguez and Founder Jason Feffer. Mr. Dominguez is the new General Manager and Mr. Feffer is the new Head of Operations for the SodaHead polling division, now under Prodege, LLC. SodaHead and its employees have relocated from Sherman Oaks, California to Prodege's headquarters in El Segundo, California. "SodaHead is a strategic roll-up for Prodege -- deepening our relationships with and expanding offerings to major publishers, brands, advertisers and marketers. Its robust polling capabilities will also support our Swagbucks rewards discovery business," said Chuck Davis, CEO & Chairman of Prodege, LLC. "Their talented team and rich network of publisher partners brings tremendous turnkey value to our portfolio of marketing and advertising solutions. "
The acquisition comes on the heels of Mr. Davis' appointment as CEO of Prodege, LLC and the company's first external funding round of $60 million from Technology Crossover Ventures (TCV). This roll-up is the first of a series of competitive market initiatives Prodege plans to pursue in the coming months, along with continued investment in its own site development, mobile properties and social media platforms. About Prodege/Swagbucks
Swagbucks.com is the web's leading rewards discovery community and top provider of free gift card awards for everyday digital life, helping consumers stretch their household budgets. Headquartered in El Segundo, California under Prodege, LLC, Swagbucks is the original digital rewards currency for a wide variety of online activities including shopping, entertainment, surveys, discounts, games, search and more. Prodege also owns and operates a portfolio of other digital businesses, including the SodaHead polling business and Encrave video discovery site. Contact Information