Allowing users to leverage their social capital, and brands to grow brand advocacy through brand ambassadors. Social networks have evolved and matured, however brands and marketeers have not managed to successfully capitalise on that to date. Social networks have enabled brand likenessaffinity in the online world, but there is little incentive eward for the users. Sociolus marries up existing social networks with a gamification engine, to create a new social-online experience that is rewarding to the user and insightful to the sponsoring brands. Sociolus is not a social network. It aggregates content from a users existing online profiles, providing a one stop view of all profiles. The gamification layer allows the tracking of ‘social’ activities (e.g. likes, new followers, re-tweets), which turn into points. This allows for a competitive and rewarding experience (e.g. level progression, real rewards, brand recognition), as well as a platform for transparent marketing.
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