CreatorIQ is a company that focuses on influencer marketing in the digital marketing industry. The company offers a software solution that helps brands grow, manage, scale, and measure their creator programs, facilitating creator discovery, streamlining workflow, ensuring brand safety, and driving meaningful measurement. CreatorIQ primarily serves sectors such as beauty, fashion and retail, gaming, sports, and consumer goods, with customers ranging from global enterprises and agencies to direct-to-consumer brands. It was founded in 2013 and is based in Culver City, California.
ESPs containing CreatorIQ
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The influencer marketing platforms market connects brands with social media influencers to promote their products or services. These platforms offer various value propositions such as authentic reach and engagement, matching brands with the right creators, measuring campaign success, automating workflow, and generating user-generated content. With the rise of the creator economy on multiple social…
Research containing CreatorIQ
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned CreatorIQ in 3 CB Insights research briefs, most recently on Aug 16, 2022.
Expert Collections containing CreatorIQ
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
CreatorIQ is included in 3 Expert Collections, including Influencer & Content Creator Tech.
Influencer & Content Creator Tech
These companies offer tech-enabled solutions to connect influencers with advertisers, facilitate the creation and management of influencer campaigns, as well as provide tools and services to the influencer community.
Robotic Process Automation
RPA refers to the software-enabled automation of data-intensive tasks that are low-skill but highly sensitive operationally, including data entry, transaction processing, and compliance.
Targeted Marketing Tech
Latest CreatorIQ News
Nov 21, 2023
News provided by Share this article Share toX Attributes 394% revenue growth to the growing importance of the creator economy and advertisers' need for a full-stack platform to plan, activate, and measure business outcomes LOS ANGELES, Nov. 21, 2023 /PRNewswire-PRWeb/ -- CreatorIQ today announced it has been selected for the Deloitte Technology Fast 500TM, a ranking of the fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies in North America, now in its 29th year. CreatorIQ grew 394% during this period. CreatorIQ's chief executive officer, Igor Vaks, credits the massive overall growth of the creator economy, which is projected to approach half-a-trillion dollars by 2027 . Additionally, Vaks credits CreatorIQ's focus on providing marketers with a full-stack platform to plan, activate, and measure outcomes of creator marketing efforts, which 66% of brands reported drive more ROI than traditional digital efforts. "The world's most iconic and innovative brands rely on CreatorIQ to deliver predictive, comparable, and actionable measurement capabilities, recognizing the crucial role that creators play in shaping their marketing strategies." CreatorIQ has also been a driving force in advancing measurement standards for the industry, including aiding in the development of the ANA's Influencer Marketing Measurement Guidelines , which was a collaborative effort with Adobe, Bayer, Cigna, Hilton, Mastercard, Nationwide, Procter & Gamble Co., Puma, Reckitt, SAP, Sephora, Target, Unilever and Wells Fargo. This focus on measurement has played a significant role not only in CreatorIQ's growth, but the industry at large. "Advertisers are increasingly allocating budgets to creator-led initiatives, as they consistently demonstrate superior effectiveness in generating ROI across the marketing funnel," said Igor Vaks, Founder & CEO at CreatorIQ and former CTO at Experian. "The world's most iconic and innovative brands rely on CreatorIQ to deliver predictive, comparable, and actionable measurement capabilities, recognizing the crucial role that creators play in shaping their marketing strategies." "Each year we look forward to reviewing the progress and innovations of our Technology Fast 500 winners. This year is especially celebratory as we expand the number of winners to better represent just how many companies are developing new ideas to progress our society and the world, especially during a slow economy,"said Paul Silverglate, vice chair, Deloitte LLP and U.S. technology sector leader. "While software and services and life sciences continue to dominate the top 10, we are encouraged to see other categories making their mark. Congratulations to all the winners who show us how creativity, hard work and perseverance can lead to success." "As for growing companies, it's always rewarding to be recognized for the ongoing commitment it takes to navigate obstacles, transform when necessary and ultimately create a thriving business," said Christie Simons, partner, Deloitte & Touche LLP and industry leader for technology, media and telecommunications within Deloitte's audit and assurance practice. "Over the nearly 30 years we've been compiling the Technology Fast 500, we've seen new categories emerge, growth rates explode, and certain regional markets shine from the bright talent they attract. We are proud of all the winners for achieving this well-deserved honor." Media Contact SOURCE CreatorIQ
CreatorIQ Frequently Asked Questions (FAQ)
When was CreatorIQ founded?
CreatorIQ was founded in 2013.
Where is CreatorIQ's headquarters?
CreatorIQ's headquarters is located at 200 Corporate Pointe, Culver City.
What is CreatorIQ's latest funding round?
CreatorIQ's latest funding round is Series C - II.
How much did CreatorIQ raise?
CreatorIQ raised a total of $79M.
Who are the investors of CreatorIQ?
Investors of CreatorIQ include Affinity Group, Unilever Ventures, TVC Capital, Kayne Partners and Silver Lake.
Who are CreatorIQ's competitors?
Competitors of CreatorIQ include SocialLadder, Gamesight, Convosight, Triller, Smartfluence and 7 more.
Compare CreatorIQ to Competitors
Grin offers software that allows direct-to-consumer brands to run influencer programs in-house, helping to automate recruitment, fulfillment of product, revenue tracking and aggregation, management of influencers, collection of W-9s, and sending payments. It was founded in 2014 and is based in Sacramento, California.
Mavrck is a company that operates in the influencer marketing industry, providing an all-in-one platform for influencer marketing. The company's main services include identifying and partnering with influencers, managing campaigns, measuring return on investment, and amplifying marketing programs. Mavrck primarily serves sectors such as retail, consumer packaged goods, food and beverage, e-commerce, and fashion and apparel. Mavrck was formerly known as Splashscore. It was founded in 2014 and is based in Boston, Massachusetts.
Ubiquitous is a company that focuses on influencer marketing, operating within the digital marketing industry. The company offers services that include identifying social media influencers, conducting competitive research, tracking campaign performance, and managing influencer partnerships. Their primary market is the ecommerce industry, with a particular emphasis on brands seeking to improve their social presence and brand awareness through influencer-led content. It is based in Los Angeles, California.
AspireIQ is a company focused on community intelligence marketing, operating within the influencer marketing industry. The company offers a platform and services for brands to manage their influencer marketing campaigns, including features such as influencer search, campaign management, content management, and sales generation. AspireIQ primarily serves the ecommerce industry. AspireIQ was formerly known as Revfluence. It was founded in 2013 and is based in San Francisco, California.
Boksi operates in the influencer marketing and content-sourcing industry. The company provides a platform where brands and creators can collaborate to produce content, including influencer marketing campaigns and custom brand photos and videos. Boksi primarily serves sectors such as food and beverage, fashion, cosmetics and beauty, events, services, retail, pet care, DIY and home, consumer tech, and travel. The company was founded in 2018 and is based in Helsinki, Finland.
Promoty is an influencer marketing platform to retail brand connection facilitator.