Search company, investor...

Founded Year

2013

Stage

Series C - II | Alive

Total Raised

$79M

Last Raised

$40M | 2 yrs ago

About CreatorIQ

CreatorIQ is a company that focuses on influencer marketing in the digital marketing industry. The company offers a software solution that helps brands grow, manage, scale, and measure their creator programs, facilitating creator discovery, streamlining workflow, ensuring brand safety, and driving meaningful measurement. CreatorIQ primarily serves sectors such as beauty, fashion and retail, gaming, sports, and consumer goods, with customers ranging from global enterprises and agencies to direct-to-consumer brands. It was founded in 2013 and is based in Culver City, California.

Headquarters Location

200 Corporate Pointe

Culver City, California, 90230,

United States

866-448-7624

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ESPs containing CreatorIQ

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

EXECUTION STRENGTH ➡MARKET STRENGTH ➡LEADERHIGHFLIEROUTPERFORMERCHALLENGER
Enterprise Tech / Marketing & Ad Tech

The influencer marketing platforms market connects brands with social media influencers to promote their products or services. These platforms offer various value propositions such as authentic reach and engagement, matching brands with the right creators, measuring campaign success, automating workflow, and generating user-generated content. With the rise of the creator economy on multiple social…

CreatorIQ named as Leader among 15 other companies, including Grin, Mavrck, and SuperOrdinary.

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Research containing CreatorIQ

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned CreatorIQ in 3 CB Insights research briefs, most recently on Aug 16, 2022.

Expert Collections containing CreatorIQ

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

CreatorIQ is included in 3 Expert Collections, including Robotic Process Automation.

R

Robotic Process Automation

322 items

RPA refers to the software-enabled automation of data-intensive tasks that are low-skill but highly sensitive operationally, including data entry, transaction processing, and compliance.

I

Influencer & Content Creator Tech

663 items

These companies offer tech-enabled solutions to connect influencers with advertisers, facilitate the creation and management of influencer campaigns, as well as provide tools and services to the influencer community.

T

Targeted Marketing Tech

206 items

Latest CreatorIQ News

Gen Z Shops Fragrance for the ‘Vibe,’ and Other Takeaways From the CEW State of Beauty Report

Feb 9, 2024

Between the sustained growth of dupe culture, skin care’s surprise sales swell — and the category’s new Gen Alpha proponents — and the rise in U.S. social commerce and AI-driven personalization, the inner workings of the beauty industry are evolving rapidly. On Thursday, CEW’s 2024 State of Beauty Report saw experts from Iced Media, CreatorIQ, Spate, Google, Mintel, NIQ and Circana present key themes and insights pertaining to the state of the beauty industry. Here, the top themes and takeaways. From social commerce to AI, early adoption is key With social commerce forecasted to rake in $70 billion in the U.S. this year alone, Iced Media founder and chief executive officer Leslie Hall dove into the TikTok Shop juggernaut. Beauty reigns as the top-selling category on the platform, which has helped catalyze sales for certain early adopters such as The Beachwaver Co., which Hall said has sold more than 300,000 units of its rotating curling iron since debuting on the platform last summer. Related Articles Prestige brands both in the U.S. and abroad can implement “exclusives and bundle [offerings], which won’t require them to discount their products,” said Hall, as a means to thrive on TikTok Shop without being discount-driven. AI programs such as Meta’s Advantage+, TikTok’s AI avatar and Snapchat’s recently launched AI Chatbot, meanwhile, can serve as effective means toward consumer acquisition and personalization. “The AI revolution is here and you need not fear it; try out and experiment with different tools, and find out what works best for your business,” Hall said. Engagement over impressions CreatorIQ spotlighted five brands which were acquired in 2023 — K18 , Naturium, Dr. Dennis Gross, Mielle Organics and Creed — and the unique factors behind their respective social media success. K18, which was snapped up by Unilever in December, was the fastest-growing hair care brand by earned media value in 2023, seeing 409 percent year-over-year growth in the metric. An effective TikTok strategy drove most of this growth, with the platform accounting for a high 43 percent of the brand’s total EMV. “TikTok is growing across the board, but it’s generally driving maybe 20 percent to 30 percent of most brand’s EMV on average; Instagram is still the dominant platform and driving around 70 percent to 80 percent of the typical brand’s EMV,” said Alexander Rawitz, director of research and insights at CreatorIQ. E.l.f. Beauty-owned Naturium, meanwhile, saw 170 percent year-over-year growth in engagement, namely driven by high-profile figures in the skin care community, such as Hyram Yarbro. Though Dr. Dennis Gross was mentioned in fewer posts in 2023 than years prior, the brand still saw 135 percent growth in TikTok EMV because “the TikTok content the brand did appear in was just that much more effective,” Rawitz said. Mielle Organics saw a sizable social growth thanks to new creators — 50 percent of users who mentioned the brand in 2023 hadn’t posted about it in 2022, with the brand’s Black Friday activations in particular driving buzz. Creed’s growth was largely driven by Instagram, where the Kering-owned fragrance brand saw 87 percent growth in EMV and 55 percent engagement growth, despite only growing 2 percent in impressions. Other brands gaining steam on social include Patrick Starr’s One/Size, Saie Beauty, Hailey Bieber’s Rhode, Tower 21 and Refy, said Rawitz, adding that “we’re seeing engagement being more determinative than impressions for growth.” Education, mind-body beauty and inclusivity through AI Mintel forecasts three key trends will come heavily into play in 2024. The first, it has coined “sophisticated simplicity,” referring to a growing crop of value-driven consumers’ focus on “how quality and efficacy play into purchase equations,” said Sarah Jindal, senior director of beauty products and consumer health. The mind-body beauty connection will also continue to increase in importance as mental health becomes a growing concern, and wellness -forward ingredients like adaptogens are increasingly harnessed in topical products. Psycho-dermatology, too, is gaining prominence as another aspect of this phenomenon. “We’re seeing more research on this intersection of dermatology and psychiatry, and getting a better understanding of how our brain has an influence on our skin, whether it’s psoriasis, eczema, acne — things like that all have psychological link,” Jindal said. Lastly, AI’s growing influence in beauty will allow brands to more easily identify nascent, eco-friendly formulations and packaging options whilst creating a more inclusive beauty landscape “through different algorithms that are trained to look at these diverse data sets and figure out how to cater to a wide variety of beauty needs within the consumer groups.” Gen Z wants good products and better vibes Not only is the skin care category swelling, but interest in makeup has exceeded pre-pandemic levels and hair care has, too, growing thanks to hair density and growth products, Google Search data indicates. Fragrance, meanwhile, was the fastest-growing subcategory in beauty in 2023 by search interest, increasing by more than 35 percent. “ Gen Z , specifically, is associating fragrance with their energy and vibe; they have different fragrances for different moods, energies and emotions — we expect to continue to see that in 2024,” said Sam Mintz, head of sales strategy and insights at Google. Gourmand fragrance ingredients like vanilla and strawberry are more popular, while K-beauty is also seeing a comeback thanks to brands like Medicube and Skin1004. In hair care, Amika and Kérastase dominated searches; Rare Beauty, Laura Geller and E.l.f. Cosmetics topped makeup ; Valentino, Paco Rabanne and Jean-Paul Gaultier led fragrance searches. By/Rosie Jane and Ffern, meanwhile, were among the top up-and-coming fragrance brands by search growth. Interest in mini-size products is on the uptick, in particular alongside lipstick, Beauty Blenders and perfume, with discovery fragrance sets seeing seen 29.1 percent year-over-year search growth. Maximize omnichannel strategies — and don’t fear the dupe Beauty saw double-digit sales growth in Africa, Europe, North America and Latin America in 2023, though growth softened in parts of Asia due to ongoing strain in the real estate market. Dollar sales growth was in part bolstered by inflation — NIQ reports it costs $132 today to buy what cost $100 in 2019 — but also, consumers are, in general, spending more money on beauty, and markets like India are seeing standout growth thanks to the country’s growing middle class. In the U.S., TikTok Shop claimed its spot as the 12th-largest e-commerce destination for beauty and personal care in 2023; Amazon maintained its position as number-one. NIQ’s Tara James Taylor said that “while online is extremely important, it’s also important for for brands to consider the experience of the store — don’t lose sight of that while managing your online and omnichannel strategies.” Hispanic consumers in the U.S. take six more in-store beauty shopping trips per year than non-Hispanic U.S. consumers, she added. Interestingly, wellness and beauty/personal care went head-to-head in terms of overall sales growth, netting 11.8 percent and 11.7 percent growth in 2023, respectively. Celebrity beauty brands, which continue to be a relevant them in the U.S. thanks to brands like Selena Gomez’s Rare Beauty and Tracee Ellis Ross’ Pattern Beauty, surpassed $1 billion in sales in the U.S. “Over 60 percent [of celebrity beauty brands] are still growing, while 37 percent are not growing,” Taylor said. NIQ also found that the five most-duped beauty brands have sustained an average 54 percent sales growth, indicating dupe products are not chipping away at their performance. The original “dupes,” or private-label lines, have seen 12 percent growth, with the strongest increases in hair care and bath and body specifically. Masstige beauty’s growing market share Data from Circana indicates U.S. beauty sales grew 11 percent to $108.2 billion in 2023. Prestige sales grew 14 percent, while mass market sales grew 11 percent. Masstige brands — though they only represent 11 percent of total dollar beauty sales — are growing faster than the other segments, increasing 16 percent. Masstige brands make up close to 20 percent of total hair care sales, though they are seeing the softest growth in the category (masstige brands logged 10 percent growth in hair care; 12 percent in makeup; 18 percent in fragrance and 28 percent in skin care). “Masstige brands are capturing greater dollar share at the expense of both traditional prestige and mass brands, which makes competition broader and more complex if you’re a traditional player in the beauty space,” said Larissa Jensen, vice president of beauty and industry adviser of Circana. “Prejuvenation” emerged as a trend with younger consumers, who are increasingly “using minimal or noninvasive cosmetic procedures to reverse signs of aging such as tired looking eyes and expression lines,” said Jensen, adding that it is unclear whether the trend will negatively impact sales of traditional beauty products among Gen Z. Tags

CreatorIQ Frequently Asked Questions (FAQ)

  • When was CreatorIQ founded?

    CreatorIQ was founded in 2013.

  • Where is CreatorIQ's headquarters?

    CreatorIQ's headquarters is located at 200 Corporate Pointe, Culver City.

  • What is CreatorIQ's latest funding round?

    CreatorIQ's latest funding round is Series C - II.

  • How much did CreatorIQ raise?

    CreatorIQ raised a total of $79M.

  • Who are the investors of CreatorIQ?

    Investors of CreatorIQ include Affinity Group, Unilever Ventures, TVC Capital, Kayne Partners and Silver Lake.

  • Who are CreatorIQ's competitors?

    Competitors of CreatorIQ include SocialLadder, Gamesight, PearPop, Triller, Mavrck and 7 more.

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Compare CreatorIQ to Competitors

Mavrck Logo
Mavrck

Mavrck is a company that operates in the influencer marketing industry, providing an all-in-one platform for influencer marketing. The company's main services include identifying and partnering with influencers, managing campaigns, measuring return on investment, and amplifying marketing programs. Mavrck primarily serves sectors such as retail, consumer packaged goods, food and beverage, e-commerce, and fashion and apparel. Mavrck was formerly known as Splashscore. It was founded in 2014 and is based in Boston, Massachusetts.

Grin Logo
Grin

Grin offers software that allows direct-to-consumer brands to run influencer programs in-house. It helps to automate recruitment, fulfillment of products, revenue tracking and aggregation, management of influencers, collections, and sending payments. The company was founded in 2014 and is based in Sacramento, California.

Ubiquitous Logo
Ubiquitous

Ubiquitous is a company that focuses on influencer marketing, operating within the digital marketing industry. The company offers services that include identifying social media influencers, conducting competitive research, tracking campaign performance, and managing influencer partnerships. Their primary market is the ecommerce industry, with a particular emphasis on brands seeking to improve their social presence and brand awareness through influencer-led content. It is based in Los Angeles, California.

AspireIQ Logo
AspireIQ

AspireIQ is a company focused on community intelligence marketing, operating within the influencer marketing industry. The company offers a platform and services for brands to manage their influencer marketing campaigns, including features such as influencer search, campaign management, content management, and sales generation. AspireIQ primarily serves the ecommerce industry. AspireIQ was formerly known as Revfluence. It was founded in 2013 and is based in San Francisco, California.

B
Boksi

Boksi operates in the influencer marketing and content-sourcing industry. The company provides a platform where brands and creators can collaborate to produce content, including influencer marketing campaigns and custom brand photos and videos. Boksi primarily serves sectors such as food and beverage, fashion, cosmetics and beauty, events, services, retail, pet care, DIY and home, consumer tech, and travel. The company was founded in 2018 and is based in Helsinki, Finland.

P
Promoty

Promoty is a comprehensive influencer marketing platform operating in the digital marketing sector. The platform offers tools for brands and agencies to find, manage, and collaborate with influencers across social media channels. It provides analytics and CRM capabilities to streamline influencer campaigns and content management. It was founded in 2017 and is based in Tallinn, Estonia.

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