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Founded Year



Series B | Alive

Total Raised


Last Raised

$60M | 10 mos ago



About Super

Super is a mobile commerce shopping assistant platform. It curates personalized commerce solutions through SMS, voice, and messaging platforms such as Facebook Messenger and WhatsApp. It focuses on travel, shopping, and cash solutions through its products such as Snap Travel. It was formerly known as Snapcommerce and changed its name to Super in October 2022. The company was founded in 2016 and is based in Toronto, Canada.

Headquarters Location

260 Queen Street West Unit 400

Toronto, Ontario, M5V 1Z8,




Research containing Super

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Super in 1 CB Insights research brief, most recently on Oct 10, 2022.

Expert Collections containing Super

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Super is included in 3 Expert Collections, including Travel Technology (Travel Tech).


Travel Technology (Travel Tech)

3,096 items

The travel tech collection includes companies offering tech-enabled services and products for tourists and travel players (hotels, airlines, airports, cruises, etc.). It excludes financial services and micro-mobility solutions.



12,502 items

Excludes US-based companies



75 items

Super Patents

Super has filed 31 patents.

The 3 most popular patent topics include:

  • antiseptics
  • archaeological artefact types
  • audio codecs
patents chart

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Grant Date


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Latest Super News

Naomi Campbell’s ‘The Super Models’: A Tribute to Fashion’s Iconic Era

Nov 29, 2023

Business Telegraph November 29, 2023 November 29, 2023 Naomi Campbell, an influential figure in the fashion world, has recently embarked on a project known as The Super Models . This venture not only highlights her lasting impact but also pays homage to a transformative era in the fashion industry. During the early ’90s, Campbell, alongside fellow supermodels Cindy Crawford, Christy Turlington, and Linda Evangelista, redefined beauty, style, and global stardom. Their collective influence extended far beyond the runway, captivating audiences worldwide. Decades later, Campbell revisits this iconic era in The Super Models, a series that delves into the glamour, challenges, and triumphs of that game-changing period. Campbell’s role in The Super Models extends beyond narration; she infuses the series with personal experiences and insights. From the thrill of international fame to the challenges of discrimination and industry pressures, Campbell opens up, inviting viewers to connect on a deeper level. The show isn’t merely a nostalgic journey—it’s a deliberate effort to spotlight the stories that shaped an industry and shed light on the struggles faced by women in modeling. It provides an intimate look into the lives of these legendary models, offering glimpses behind the scenes of their rise and the pressures they navigated. What distinguishes The Super Models is Campbell’s authenticity. Her involvement allows viewers to witness the vulnerability and strength of these models. The series isn’t just about fashion; it’s a narrative of resilience, solidarity, and sisterhood among women striving in a competitive industry. Moreover, the show addresses crucial issues like diversity and inclusivity in fashion. Campbell, a vocal advocate for diversity, uses this platform to spark conversations about necessary changes within the industry. She acknowledges progress while advocating for more inclusivity for models from diverse backgrounds. The Super Models isn’t confined to the fashion world—it’s a cultural retrospective. It invites audiences to appreciate the influence these women had on pop culture beyond the catwalk. Their personalities, style, and fearlessness in self-expression shaped an entire generation. Campbell’s dedication to preserving the legacy of these trailblazing models is evident. Her involvement in The Super Models showcases her passion for the industry and her desire to inspire future generations of models to embrace their uniqueness amidst challenges. The series continues to captivate audiences, drawing them into the ’90s fashion scene while resonating with the rawness of the narratives presented. Through The Super Models, Campbell revives an era and immortalizes the impact of these extraordinary women. In essence, The Super Models isn’t just a show—it’s a tribute to a pivotal period in fashion history . It celebrates the enduring influence of Naomi Campbell and her contemporaries, reminding us of the strength, determination, and empowerment behind the fashion industry’s dazzling facade—a legacy that continues to inspire audiences across generations.

Super Frequently Asked Questions (FAQ)

  • When was Super founded?

    Super was founded in 2016.

  • Where is Super's headquarters?

    Super's headquarters is located at 260 Queen Street West, Toronto.

  • What is Super's latest funding round?

    Super's latest funding round is Series B.

  • How much did Super raise?

    Super raised a total of $192.3M.

  • Who are the investors of Super?

    Investors of Super include Inovia Capital, Telstra Ventures, Lion Capital, Hyphen Capital, Allen Shim and 19 more.

  • Who are Super's competitors?

    Competitors of Super include Humankind and 5 more.


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